Depends if Apple position themselves as low volume high end premium manufacturer. If you need to spend 6 figures to get into an apple car would that worry Peugeot?
They don’t need to do something with that money, holding onto money for a rainy day is always a valid business option, because there will always be another recession. There’s no such thing as stocks being at a permanently high plateau, as soon as people start talking like that, that’s a great indicator of an impending crash. When people say, “it’s different this time” about finance, that’s when you know it’s the same as it ever was.
Except Apple isn’t in the business of collecting user data. That might be Android Automotive, though.
But it also provides a war chest for fending off takeover attempts. Besides, look at just how expensive an attempt at a leveraged buyout of Apple would be, we’re talking over a trillion dollars of debt. Debt on that magnitude is still the exclusive domain of state actors at this point (the USD hasn’t yet lost enough value due to inflation for private trillionaires to have become a reality), with barely possibly the largest of firms approaching it. Apple’s market capitalization would have to plunge (and likely, plunge relative to the market and not just in absolute terms) to make any sort of corporate takeover attempt remotely practical.
Unless a new Apple car is so distinctively different and Next-Gen functional, like the 1st smartphone started to wipe out the competition, that it will create its own market. We shouldn't forget that there is so much more to the subject of Personal Mobility than selling cars. If Apple's mindset is to bring just another car, Bang & Olufsen styled so to speak, but with all the Apple gizmos, then it would be a lost opportunity to cause an impact like Apple did with the iPhone.
Unless a new Apple car is so distinctively different and Next-Gen functional, like the 1st smartphone started to wipe out the competition, that it will create its own market. We shouldn't forget that there is so much more to the subject of Personal Mobility than selling cars. If Apple's mindset is to bring just another car, Bang & Olufsen styled so to speak, but with all the Apple gizmos, then it would be a lost opportunity to cause an impact like Apple did with the iPhone.
They'd just outsource build to a contract manufacturer such as Magna Steyr.
But what exactly did Apple Watch offer over other Smart Watches with Rev A? Yes, it could be said that the first versions were considered too far ahead of their time and they had to be content with pushing other attributes (like the fashion angle rather than the tech angle).
