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Really awesome video if you haven't seen it already. Steve launching the "Think Different" campaign, talking about successful marketing, and talking about simplifying the product roadmap.


Ah man, I miss Steve, such an inspiration... so sad that Timmy is so so different
 
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Tim and Steve are light and day. Unfortunately.

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The point I was making is that most Mac users I know would not jump ship and completely abandon the Apple ecosystem over a minor speed bump as opposed to waiting a few months for what they actually want. If you have no roots in the ecosystem or have any investments in software/workflow/etc then I suppose that's a doable option, but you could not pay me to switch to Windows over a 10% processor speed bump.
I want the 15". That's still using the previous generation chip to the 13".

How long should I expect a computer to last? 6 years? Well, this ones already 3 years old...and Apple is charging full price.

People are so angry because they feel that they are being cheated.

And for me, I use the web, Microsoft office, and WoW - without a dgpu I won't have good performance. So, despite being an Apple fanboi for over a decade, Apple making me buy a $2500 computer that will have a 3-year old processor and still have terrible graphics is enough for me to try another OS.

I mean, aren't broadwell and haswell on the same damn socket? WTF Apple...
 
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The thing is that I don't really need the most powerful machine for the stuff I do. The Air has probably even more power that I need, especially when I get the i7 model. The only reason why would get a Pro is the retina screen. But like I said, I'm not sure if it's worth an extra couple hundred dollars to me.
And by the way, is the base model really much more powerful - especially compared to the Air i7? The 2015 models got basically the same benchmarks according to Geekbench (2888 Pro vs 2890 Air).

I think in terms of sheer processing power you won't see too much difference, where you would is the SSD speed and the Retina screen. The Pro has a slightly better integrated GPU.

At the end of the day get what you're comfortable with, in the tech world everything gets outdated pretty quickly anyway, be it a Pro or an Air. Doesn't sound like the CPU of either will be a problem for you, but to me personally the Retina screen is the biggest plus of the Pro. I think in terms of longevity both will likely serve you well, the Pro potentially marginally better - especially for heavier browsing sessions - YouTube 4k etc. But it's entirely your call. :)
 
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The point I was making is that most Mac users I know would not jump ship and completely abandon the Apple ecosystem over a minor speed bump as opposed to waiting a few months for what they actually want. If you have no roots in the ecosystem or have any investments in software/workflow/etc then I suppose that's a doable option, but you could not pay me to switch to Windows over a 10% processor speed bump.

I actually know a couple of Mac people who did make the switch back to Windows and do not regret it. I think times are changing and to a lot of people, Apple no longer has a big advantage in the quality of the hardware and OS. I certainly am not trying to change your mind or suggest you switch, but the reality, we don't even know if Apple will release a Skylake MPB this fall. They could easily wait until early next year to be on the latest generation.

Again, all signs point to something coming out soon based on the releases of both the CPUs that everyone expected them to use, and dGPUs that they're likely to use at least in the high end options, both of which are just now happening. If they cruise through the fall without an update to the MBP I will eat my shoe.

They probably will come out with something - but Mac Mini users have been telling themselves the same thing for a long time too. I'll probably wait another month before I am forced to pick something up. Hopefully Apple comes through with something worthy.
 
Given that close to 70% of Apple`s revenue is IOS based, the Mac will remain to be very far from Apple`s first priority. Personally I now seriously question investing heavily in hardware provided at premium price points, only to be served up with product that is not prioritised equally by the provider. Thx to Apple`s apathy, this is more obvious than ever, with the focus of the Mac being one of it becoming a mundane mainstream product.
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Given that close to 70% of Apple`s revenue is IOS based, the Mac will remain to be very far from Apple`s first priority.
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...considering that 12% of Apple revenues are made by Mac, which means circa 5$ billions, I don't think so.
Yes, iPhone are a bigger business.
Yes, Mac line-up is f*cking obsolete.
Still, I don't see how any company could spit over 5 billions.
 
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That's 5 billion a quarter, 20 billion a year = a lot

Apple knows the rMBP is still one of the best laptops these days, despite the fact that it hasn't been updated in a while.
 
That's 5 billion a quarter, 20 billion a year = a lot

Apple knows the rMBP is still one of the best laptops these days, despite the fact that it hasn't been updated in a while.

true, most of the windows laptops can't even go for 8+ hours with qhd screen.
 
Glad to see some articles about the stagnant lineup popping up on mainstream sites. People who don't follow websites like this one need to be made aware that they're buying old tech at premium prices.
 
Guys, remember that people HAVE TO use macs to create apps for iOS. THAT's why they need to keep them updated. If people move to Windows, they'll have to stop making iOS apps.
 
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Maybe MacRumors should give Apple a little more time to innovate or maybe they should simply focus on the most important products?
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The Mac Mini made sense when most people already owned an external display, but desktops are no longer dominating the market. In the age of streaming, manually uploading your music files to a player like iPod Shuffle or iPod Nano doesn't make sense as subscription to Apple Music and mobile broadband is cheaper than buying a computer. Ditch the MacBook Air, the screen has horrible viewing angles and has been replaced by the only BUY NOW item in the buyers guide. Displays became irrelevant with the iMac 5k. The market is filled with displays that are far more professional and technological advanced. The iPad Mini may survive, but I feel it's existence and sales numbers are high because of the lower price point. Personally I would rather buy an iPhone Plus if I was in the market for a bigger screen.

That's about half of the entire line-up. Right now the only thing that makes sense to buy from Apple is the MacBook along with an iPhone and a Watch, even though new models of the watch and phone may debut soon. The move from a hardware company directed at professionals to a peripheral company targeted at consumers is now complete.
 
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This ARM speculation for the MacBook Pro is pretty far-fetched. ARM processors simply aren't up to snuff yet compared to x86 chips when talking about a Pro device. Do you guys really think Apple is going to announce a new MacBook Pro that will be slower than the one it's replacing? The first place you'd see this happening (if at all) is on the MacBook since they've already got a low thermal envelope to work with and the M-series Intel chips are the only ones that ARM chips are really getting close to performance-wise.
 
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