Thats the sad truth but I still haven't given up hope quite yet (even though I know its pointless). Last years September event ran for nearly 2 hours but they introduced the iPad Pro (along with the Apple Pencil) and Apple TV to go along with the iPhone 6S (which had more new features than a normal "S" model). This year, I just can't see Apple keeping peoples attention for 2 hours by introducing:
- A new iPhone that looks the same as the 2 year old iPhone 6 and doesn't seem to have any new groundbreaking features. (the only upgrade seems to be the camera on the iPhone 7 plus)
- A new Apple Watch that has a couple new features and possibly better battery life but is rumored to retain the same design as the last gen model.
- An overview of iOS 10, TV OS and Watch OS which we have already seen at WWDC (is it just me or was iOS 10 a little disappointing considering it's the 10th iOS)
If that is really all Apple has to show this year, this may be one of the most boring September Apple events in history. As I've said before, if Apple brings the new Macbook Pro to this event, it will at least give them 1 thing to show that's truly next gen and unique.