That snapper story is ridiculous.
People should be putting that guy down not praising him. It is the same nonsense where people blame Wal-Mart for the demise of Rubber Maid.
So this guy pulled snapper lawn mowers out of Wal-Mart because some day down the road he would be doing so much business with Wal-Mart that they would want him to provide cheaper equipment and he would be incapable of refusing such a request, so thus he just doesn't sell them there now.
That is really, really, really, dumb.
How about you have some balls and sell your product in Wal-Mart and if Wal-Mart asks you for a cheaper product then you just tell them no. Don't allow Wal-Mart to become your only retail outlet, and you will be fine.
That someone would praise a guy who is stupid enough to give up 10 years of sales in the largest retailer in the world because he knows he will not be able to say no to them in 10 years is just dummy dumb dumb.
I understand that he wants to provide a superior experience from end to end for their consumers. However, as Apple is showing here, you can have your cake and eat it too.
I don't understand how or why they sold their mowers to Wal-mart for no profit in the first place. That was the real issue, and nobody forced them into it. So instead of this being an issue with wal-mart, it should be with the people who ran snapper before he bought it and sold their soul to get into wal-mart no matter the cost.
This is where manufacturers get into trouble. They give away the farm to get into wal-mart. That is a dumb strategy. You can't sell something at a loss and make up for it on volume. Wal-Mart can not force anyone to sell them goods below their cost. Wal-Mart does and should ask to get the best possible deals on items they purchase so they can pass those deals on to their customers.