Toe said:
I just mean that to listen to Apple's ads and promotions, the Mac exists simply as an overpriced iPod accessory.
I HOPE that this intrusion into Wal-Mart is just a foot in the door, and that they plan to get the Mac mini in there next.
All this iPod stuff is great for Apple, but they seem to be forgetting that they sell the best computer systems on the market. Wouldn't it be nice if they told the Superbowl audience that the Mac is a good computer? Or are they just going to have writhing iPod-bodies? Or nothing?
Sigh.
You are missing the whole point of the iPod...
Apple for years attempted to get folks to buy their Mac systems by advertising how good and simple a computer that a Mac is (even Superbowl ads), it didn't have a hell of a lot of effect in the long run out side of Apple's existing customer base.
The iPod is about not just making money but getting whole new customers used to the Apple brand and see for themselves that it stands for quality, easy of use, and refinement. The iPod, iTMS, and iTunes are a good example of this and they have been very successful in grabbing new customers and a huge mind share (and the appear to have much momentum left in them as well).
For one consider that Apple is now the #1 recognized brand in the whole world.
As a result more people then likely ever before in Apple's history known of their current computer line and far number of those are actually considering switching to use a Mac as their computer. In fact based on some surveys (before Mac mini) the iPod halo effect could increase Mac unit sales by 10-20% per quarter without a huge stretch of market factors.
The Mac mini is the next step in bringing new customer into the mix by lower one of the most talked about barriers by customers the have been coming into the Apple story to buy an iPod. The whole price point and BYODKM concept it targeted at folks that want an inexpensive aka low risk way to try out a Mac. The iPod mind share has allowed this to be a viable avenue for Apple and no amount of traditional marketing of their computer line would have set the stage as things are now set.
So if you think Apple sees the Mac only as an iPod accessory you are missing what Apple is really trying to do.
Anyway I expect the Mac mini to show up in Walmart once Walmart detects the trend, which I expect to not be that far down the road. Note Walmart demands huge concessions from it suppliers so don't expect Apple to have much of a margin on items sold via the Walmart channel but they could have large unit volumes. It really comes down to Walmart bean counters and computers thinking they see volume sales... the iPod obviously has that already, lets hope the Mac mini does as well or looks like it will from the POV of Walmart.