I've always dreamed about a great cellphone by Apple, however I know the realities of the wireless industry, and frankly I'm wary of Apple entering this market. Why? Just read this forum post, that should be reason enough. Let's take some examples here:
1. Apple goes with Cingular
You get people (like on this forum) that will whine and moan about going with Cingular, because how crappy their customer service is or their service in general. Or, you'll get people who complain because their with Verizon Wireless or Sprint b/c their network is CDMA.
2. Apple goes with Verizon or Sprint
Same thing, people complain about customer service or service. People complain because their on Cingular, T-Mobile, etc.
These are just *some* of the reasons why I'm not in favor of Apple going into this market. The wireless industry is extremely cutthroat as well as draconian as hell. With this WSJ report alone, why would Apple want to associate itself with a company with a *TERRIBLE* reputation with customer service? Even on the flip side (VZW or Sprint), the picture doesn't look good as well. You immediately split your market. You compete with other phones that are with completely different providers. So, not only do you have to get them to switch phones and buy yours (yours meaning Apple), but you *ALSO* have to get them to switch services. This is *NOT* like selling a Mac, iPod, or whatever.
I really hope Apple has something "up their sleeves" to at least address *some* of these problems. I personally absolutely DESPISE the wireless industry, but (unfortunately) my job depends on using cellphones. I can't get around that. I just hope Apple can give a phone for everyone and truly revolutionize this horrid industry.
w00master