No one actually used Google Wallet because it's far more complicated and less secure.
Nonsense. Wallet is simple.
As for extra security, that only matters to the credit card companies, and they didn't see any reason to put in a lot. As a consumer, you're covered, same as with credit cards... which were far less secure.
Not that it matters. Switching to EMV is not about security. It's mostly about stopping fraud from counterfeit cards.
Apple's extra NFC steps, at least as far as the Watch goes, are more of an inconvenience than a necessity.
You know what would've been
really impressive? If Apple's negotiated lower rate meant that Apple Pay users got cash back from Apple. Now
that would've been a great reason to move the whole family over! Alas, Apple greed.
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As for Walmart and Target, if we think about it, they're not exactly a tap-and-go type of shopping experience like, say, McDonalds. So they have little incentive to turn on NFC.
That's the other thing about the movement to EMV. It's about risk. If you're a little sewing shop, you probably never see a fraudulent credit card. So there's no incentive for some specialized places to buy new terminals, either. At least, not for a while.