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Walmart to Begin Accepting Apple Pay in U.S. Stores

burgman said:
Exactly who forced you to not American made products but by cheaper foreign made ones? Companies provide what consumers vote for with the wallets.
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What American made products? They hardly exist anymore, and even if they are "American Made" (or rather, "American Assembled)" all the parts are not made in the USA, and are still coming from China. And for the record, I bought a brand new Vornado fan at the beginning of the summer, and guess what? I bought one made in America. They have all the ones that are manufactured in Kansas City labeled, and I bought one of those.
 
Mousit said:
Have you been by those EV charging stations and looked at them? At least in my area, the ones they've built have no payment terminal on them whatsoever. They're 100% Walmart App only, and also require a Walmart account too (because you pay with Walmart Pay only). There's signs plastered all over them saying this.

Unless Walmart plans to retrofit these chargers with payment terminals, they will continue to not accept on-site payment of any kind, nevermind gain any benefit from tap to pay or Apple Pay or anything like that.
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Well since Tap to Pay NFC is usually just a software update or unblocking a feature it shouldn’t be hard for Walmart to allow the Apple 🍎 Pay feature if they’re going full force with this initiative.
 
cdsapplefan said:
I wonder what made them change their mind? Everyone assumed that Walmart loved cherished that data they were getting from people’s credit cards 💳 and now with Apple 🍎 Pay that will of course be irrelevant and customers card info will be Private.
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The actual card number won’t be exposed, but the token never changes so you still are identifiable to them. The one-time use cryptogram is an entirely separate thing.
 
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vantelimus said:
Large retailers avoided Apple Pay to force customers to use the retailer's app. This helped them collect more data on customers and steer customers towards their own payment platforms to eliminate transaction fees. What companies like Kroger and Walmart have found out is that most customers fund their purchases through Visa and Mastercard anyway, so they aren't avoiding the fees in most cases. I don't think the execs were necessarily scumbags. They made a bad judgment call and pursued a strategy that just didn't work.
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It allowed them to avoid card processing fees, full stop. They moved the payments to ACH which is like 3 cents per transaction. The data is the data on any digital payment, if you don’t want to give up data, you pay with cash.
 
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I've never understood language on this... NFC physical pay option on credit cards has been available since 2003(!), first seen on American Express, Mastercard, and Visa (ExpressPay, PayPass and payWave), boosting its use globally by 2008. Long, long before extending that credit card usage to 3rd party hardware devices like phones, watches, and armbands.
 
BuffaloTF said:
It allowed them to avoid card processing fees, full stop. They moved the payments to ACH which is like 3 cents per transaction. The data is the data on any digital payment, if you don’t want to give up data, you pay with cash.
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But with Apple Pay, they do NOT know who you are. All they get is the token identifier of your device, and what you bought, and for how much. They do NOT get your credit card number, or your name. You are just an anonymous customer.
 
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cdsapplefan said:
Well since Tap to Pay NFC is usually just a software update or unblocking a feature it shouldn’t be hard for Walmart to allow the Apple 🍎 Pay feature if they’re going full force with this initiative.
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You uh.. missed the part where the EV chargers don't have payment terminals on them. At all. Can't enable NFC on a terminal that doesn't exist.
 
I bet most Europeans (and probably most Asians too) are scratching their heads at how on earth is a shop starting accepting contactless payments a newsworthy thing in 2026. Calling it apple pay payments as if it was an apple specific technology is funny too
 
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mwhite said:
What American made products? They hardly exist anymore, and even if they are "American Made" (or rather, "American Assembled)" all the parts are not made in the USA, and are still coming from China. And for the record, I bought a brand new Vornado fan at the beginning of the summer, and guess what? I bought one made in America. They have all the ones that are manufactured in Kansas City labeled, and I bought one of those.
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Maybe this is what you said, but I can't tell, and so just in case: the current "Made in the USA" vornados do indeed have imported parts. That said, the amount of imported parts is probably under the limit to qualify them for that labeling, but still. I recently bought one of their "Made in the USA" fans, and the fine print contains "of U.S. & imported parts".
 
alchemistmuffin said:
Or it could mainly be major credit card companies are now requiring merchants to either accept tap to pay by 2028 or they face liabilities on fraud charges 100%, and this includes any data breaches. This requirement is being rolled out globally.

I think that threat sent the message finally to Walmart in US.
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The magstripe is also being removed from credit cards and debit cards by Mastercard in USA starting in 2027.

In 2027, it will be the last year to use credit card imprinters in USA. 😉
 

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68000/030 said:
I bet most Europeans (and probably most Asians too) are scratching their heads at how on earth is a shop starting accepting contactless payments a newsworthy thing in 2026. Calling it apple pay payments as if it was an apple specific technology is funny too
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I think that this should be news for Europeans and Asians as not for stores but for public transportation in big cities where most take tap to pay and some do not.

For example, the London Tube and New York City subway accept tap to pay for 5 to 10 years while today the Paris Metro does not accept it.
 
I think in the end, Walmart looked at how other holdout companies like WinCo Foods (discount supermarket chain located throughout the western USA), H-E-B (supermarket chain located mostly in Texas) and Home Depot started to implement tap-to-pay with its effect on the bottom line in the last 18 months. Given the minimal financial impact of the implementation, Walmart, who recently experienced a sales downturn, decided to finally roll out tap-to-pay terminals because it could bring back a lot of customers who had previously complained about the lack of tap-to-pay terminals at Walmart stores.
 
TLewis said:
Maybe this is what you said, but I can't tell, and so just in case: the current "Made in the USA" vornados do indeed have imported parts. That said, the amount of imported parts is probably under the limit to qualify them for that labeling, but still. I recently bought one of their "Made in the USA" fans, and the fine print contains "of U.S. & imported parts".
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No I never said any of that, because all I know is that the fan I bought is manufactured in Kansas City, where Vornado is located. Previously ALL their fans were made there. Then they started having some made overseas.
 
mwhite said:
Tell that to Samsung and their Samsung Pay too.
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You didn't understand me - what they did was to enable contactless payments on their terminals. It's not apple exclusive tech, no one outside the US calls contactless or tap-to-pay payments strictly "apple pay". It's just apple's wallet thingy, but such payments are not restricted to one brand.
 
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Walmart lost so many customers in my small town because of repeated skimmers on their POS systems on self-checkout. They had no tap to pay and I reluctantly set up Walmart pay. Before anyone says shop someplace else, great, I don't want to spend another 30-40 minutes in the car to hate Walmart.
 
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68000/030 said:
You didn't understand me - what they did was to enable contactless payments on their terminals. It's not apple exclusive tech, no one outside the US calls contactless or tap-to-pay payments strictly "apple pay". It's just apple's wallet thingy, but such payments are not restricted to one brand.
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Yeah of course, but WalMart could, if they wanted to, accept Apple Pay, and NOT Google Pay. For instance, I already shared in an earlier post, how a Korean restaurant I had eaten at many times before, accepted Samsung Pay and NOT Apple Pay. Now, does Walmart also accept Google Pay too? Probably? Do they accept Samsung Pay? I don't know. So the name of the product does matter, sometimes. And, as this is an Apple centric website, everyone here is talking about how WalMart Now accepts "Apple Pay." Why would you expect anything else?
 
mwhite said:
Yeah of course, but WalMart could, if they wanted to, accept Apple Pay, and NOT Google Pay. For instance, I already shared in an earlier post, how a Korean restaurant I had eaten at many times before, accepted Samsung Pay and NOT Apple Pay. Now, does Walmart also accept Google Pay too? Probably? Do they accept Samsung Pay? I don't know. So the name of the product does matter, sometimes. And, as this is an Apple centric website, everyone here is talking about how WalMart Now accepts "Apple Pay." Why would you expect anything else?
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That’s complete nonsense and you know it. NFC is a form of technology that shares specific information. Walmart wouldn’t be able to block one type of NFC payment and not another.
 
Rogifan said:
Neil Cybart continuing to be the king of Apple spinners. Though I don’t even think Apple execs would make this argument. Apple Pay was first announced in 2014. Target started supporting it in 2019. If Walmart sales were dependent on Apple Pay they would have supported it long before now.

https://twitter.com/x/status/2090879614239277515
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Sheesh.
I hope the sycophancy pays well, because it's pretty embarrassing to watch.
 
jicon said:
I've never understood language on this... NFC physical pay option on credit cards has been available since 2003(!), first seen on American Express, Mastercard, and Visa (ExpressPay, PayPass and payWave), boosting its use globally by 2008. Long, long before extending that credit card usage to 3rd party hardware devices like phones, watches, and armbands.
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As other people have been saying here:
  • Walmart could avoid credit card fees by using ACH on their app. Credit cards cost them money, and they'd rather people not use credit cards.
  • Buyer profiling and purchase tracking allows them to make more money, as advertising is big business. Payment methods like Apple/Google/Samsung pay hides the purchaser and makes it much harder to profile customers, and so it's not surprising that did originally did not want it. However, walmart being walmart, I wouldn't be surprised if they eventually installed facial recognition cameras around the entrances, store aisles, and checkout stands as a way of doing customer profiling (might help for loss prevention, too).
But walmart has apparently seen the writing on the wall and decided to finally support the tap-to-pay formats.
 
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