Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Seen any reviews of a Samsung or Huawei phone mentioning zoom range? No

Let me know when you get tired of being wrong.


 
  • Like
Reactions: johnyyz and Gjwilly
People saying it is standard practice to use the wording 'zoom range' are only doing so to protect Apple from criticism. 'Zoom range' is NEVER used in the low to medium consumer range of cameras in it's sales literature, it is only used in the professional camera consumer market. You go to any general store that sells cameras and go look at the sales info, it will not mention 'zoom range', it will only mention x optical zoom and x digital zoom because that is what manufacturers know consumers understand.

Go look at the 1000's of camera reviews on youtube, unless it's a professional camera, 'zoom range' is never ever mentioned, only the x optical zoom and x digital zoom because it what they know people understand.

The iphone 12 is not a professional camera and as such Apple should not be confusing customers as to it's zoom capabilities. It should be x optical zoom and x digital zoom (if it has them). All customers need to understand is how far the camera zooms out. Why make things so difficult for people.
 
Again, that is marketing speak. It is not technically correct. The iPhone *cannot* zoom in optically. It does not have a zoom lens. It has two fixed-focal length (or “prime”) lenses.

Read this, if you don’t understand the difference:

Apple doesn’t claim that the iPhone has a zoom lens.
Yes the ”zooming” is digital. Zoom at 1.5x is digital but at exactly 2x it seems optical to me. Not trying to defend Apple here but it seems fair to call it optical to distinguish it from a pure digital zoom with just one lens.
Anyway thanks for the link!
 
You mean the way Samsung misleads customers into thinking pictures in their ads were taken with their phone cameras but actually were taken with a DSLR....
 
You mean like this?

Apple can list the specs, but they can’t make you read.

View attachment 968567

They should advertise it the same way they did last year and not make customers dig through a second webpage to clarify marketing jargon for major devices features.

F3E48495-76F7-498C-B14D-FC42520EE1CD.jpeg
EF001BA2-4FE3-49A8-B4DB-440BA49B6D48.jpeg
 
Last edited:
Let me know when you get tired of being wrong.


I appreciate that you looked up all those links! But just because the words “zoom range“ are in those articles doesn’t prove your point at all.

I checked this one and it doesn’t mention zoom range as Apple does. The zoom range does not include the ultra Wide. The article actually proves my point. Thanks :)
Huawei is cleverly using its rich camera hardware to handle different zoom ranges. It’s not clear how intermediate ranges like 2-3X are handled, but it is possible that the camera app chooses to merge data or not, depending on the situation. What we know is:
  • 1-2X: 26mm Primary only
  • 3-5X: 26m Primary + 135mm Zoom data merge
  • 5X+: 135mm Zoom only

Another one. Zoom of one lens. Nothing about combining the zoom from two lenses to get the zoom range
The Galaxy Camera's zoom lens offers a 35mm equivalent zoom range of 23-486mm (21x).
 
Last edited:
Uhm, Apple is literally like the only phone manufacturer that lists the focal lengths of all their lenses.
Isn't that being as transparant as it gets? Everyone can calculate that 13-26-65 / 13-26-52 is 5x/4x zoom range..


And if you can't do that then:
2x optical zoom in, 2x optical zoom out; 4x optical zoom range (iPhone 12 Pro)
2.5x optical zoom in, 2x optical zoom out; 5x optical zoom range (iPhone 12 Pro Max)
It's literally listed under the specs.


So you created a whole thread just because you don't know the meaning of "zoom range"?
 
Uhm, Apple is literally like the only phone manufacturer that lists the focal lengths of all their lenses.
Isn't that being as transparant as it gets? Everyone can calculate that 13-26-65 / 13-26-52 is 5x/4x zoom range..


And if you can't do that then:
2x optical zoom in, 2x optical zoom out; 4x optical zoom range (iPhone 12 Pro)
2.5x optical zoom in, 2x optical zoom out; 5x optical zoom range (iPhone 12 Pro Max)
It's literally listed under the specs.


So you created a whole thread just because you don't know the meaning of "zoom range"?

Lol at thinking any normal cell phone consumer knows how focal length translates to zoom. What logical reason is there not to include the zoom in that table like they did for the 11 pro?
 
  • Like
Reactions: phido
Most people including Brian Tong himself said that he had assumed that 5X means 5X zoom in.

Vast majority of people won't even realize the difference between zoom range vs zoom in until they get their iPhone 12 and wonder why the camera doesn't look like 5X.
if the “vast majority” of people can’t be bothered to check the specs of a $1000 phone before they buy it, they’re not going to notice the difference between digital and optical zoom.

Mods this is just corny YouTube spam. Can you clean it up?
 
if the “vast majority” of people can’t be bothered to check the specs of a $1000 phone before they buy it, they’re not going to notice the difference between digital and optical zoom.

Mods this is just corny YouTube spam. Can you clean it up?
Tech specs are for checking stats not mentioned on the main product page.

Why would someone feel compelled to check the tech specs for zoom when the main product page already has it listed? It’s not the customers fault that Apple used the term “zoom range” to combine zoom across multiple lenses which nobody else does.
 
  • Like
Reactions: klasma
Lol at thinking any normal cell phone consumer knows how focal length translates to zoom. What logical reason is there not to include the zoom in that table like they did for the 11 pro?
Tech specs are for checking stats not mentioned on the main product page.

Why would someone feel compelled to check the tech specs for zoom when the main product page already has it listed? It’s not the customers fault that Apple used the term “zoom range” to combine zoom across multiple lenses which nobody else does.
Since you like talking about the main product page, they literally listed it right above the table on the main page?
1druZu9.png


And last year they also talked about zoom range on the main page btw
NsPGUhb.png
 
I call it intentionally misleading. I expect the zoom range to be from the normal lense, not the ultra wide. I now understand where the 2.5X comes from.

I now get it thanks to this post. I thought the 2.5 was compared to the wide lense like how it is on my iPhone X.
 
Isn’t this thread proof that Apple’s use of zoom range is confusing (even though it’s technically correct)?
 
I call it intentionally misleading. I expect the zoom range to be from the normal lense, not the ultra wide. I now understand where the 2.5X comes from.

The only normal lens on the iPhone is the 52mm — what the marketers call the telephoto lens. What you’re calling the “normal lense” is not a normal lens, it’s a wide-angle lens.

Relative to a normal lens, the iPhone Pro lenses are 0.25x, 0.5x, and 1x.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.