Predict Apple Watch "xxxx-Gate" - I predict "Scuffgate II"
So yeah, my money's on another round of "scuffgate" with these new jewels from Apple.
Hear out my theory, agree or disagree or offer your alternative "xxxx-gate" that we'll all be nuzzing about in early May or so.
I think a confluence of events, a perfect storm if you will, of forces are right now gathering strength and we're destined to hit them head-on.
- The cost of watches are driving more and more people towards the less durable aluminum/glass model.
- Many are ordering the larger 42mm model, even if a smaller size would be better protected by smaller wrists.
- Apple customers are insanely fastidious about keeping their hardware pristine.
I suspect most of Apple Watch customers are from the Gen-X and Millennials and both of those groups can legitimately be called "the great unWatched Generations".
(see what I did there?)
These are not people that have grown up wearing watches every day. Sure many have, but I have loads of friends that use their phones as their timepieces, we're just not as big of a watch wearing society as we once were. We're not used to having something valuable and breakable on our wrists all day every day. So in about 2 weeks, millions of people, many non-watch folks, will strap an oversized, polished (but not particularly hardened) techno jewelry, onto their second favorite wrist, and start swinging their arms all over the place.
"DING" "BONK" "SCRATCH" "SCRAPE" and of course - "SCUFF".
Think about how crazy people on here got over iPhone scratches. Phones are kept in nice soft pockets and protected by big tough cases. Your watch is out there whacking into door jambs, countertop edges, and everything else you could imagine.
I wouldn't be surprised to see clear, disposal hard shell covers become a thing. I don't think soft plastic membrane covers are gonna help in a battle with a metal doorknob whacking your watch as you run out the door.
You heard it here first - "Scuffgate II - This Time It's About Time"