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They are so self-destructive, why are they doing this? A similar design from 2014 till the end of 2017 baffles me.

It probably won't be the end of 2017, but middle of 2017, maybe June.
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If I was Apple, I would update the Mac line during this time. Those Macs will keep the lights on during these hard times.

I'm guessing really nice looking redesigned Macs will be "supporting" the lackluster intro of the iPhone 7 in September.
 
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A 256 gb note 7 with microsd card support, water proof, actual headphone jack, the best camera, and 6 GB is a true upgrade...hope iPhone fans switch over especially if you want virtual reality, pen support, and a true file manager.

Why would Smasung make the Note 7 with 3 memory options and include a memory card slot? Doesn't make sense.
 
For the first time ever, Apple will really need to work hard to convince me to upgrade from my 6s. I will need more than a slight processor & camera upgrade to justify spending around £620 on an 'upgrade'.

Apple have been slacking for a few years now. Drip-feeding incremental updates for yet another year won't cut it. Not again. Apple is all about the iPhone so you would like to think they wouldn't be arrogant enough to screw up the iPhone 7.
 
Are you like 13 years old or something?

You do realize the iPhone, iPad, and Mac were Steve Jobs innovations?

It's not hard to understand why Tim Cook looked good for a while after he took over for one of the greatest inventors ever. It's almost like a new GM with little talent, looking good after he acquires an NBA team full of all-stars and goes on to win three championships in three years.

Eventually the old GM's team will get old, players will have contracts expire, and eventually the talent of the new GM will begin to show... The same is happening with Tim Cook.
No I'm a successful businessman which I why I asked those questions to your childish/idiotic rant. Your sports analogy is old and tired and should be retired unlike Tim.
 
No I'm a successful businessman which I why I asked those questions to your childish/idiotic rant. Your sports analogy is old and tired and should be retired unlike Tim.

I love people like you. If you're a successful businessman please enlighten everyone on how a great CEO is one that:

1. Lies about "exciting new products to come," every year only to disappoint.

2. Creates a bottle neck for new ideas the company introduces (Apple Pay).

3. Overseas software that's buggier than ever before he took over as leader.

4. Relies on one product to make up over half the company's profit, a product that's maturing.

5. Foolishly copies ideas other companies already acted upon years before (watch, bigger screens, etc).

6. Stupidly steps into areas he has no reason to step into, such as making a decision resulting in political influence.

7. Shows that he has zero knowledge about any of the company's products.

8. Re-introduces a 3 year old phone design that's changed since then and says it's a "new" phone.

9. Provides insufficient base storage on a phone that comes from a company that's all about "user experience first."

10. Provides under powered Macs for a premium price.
 
I love people like you. If you're a successful businessman please enlighten everyone on how a great CEO is one that:

1. Lies about "exciting new products to come," every year only to disappoint.

2. Creates a bottle neck for new ideas the company introduces (Apple Pay).

3. Overseas software that's buggier than ever before he took over as leader.

4. Relies on one product to make up over half the company's profit, a product that's maturing.

5. Foolishly copies ideas other companies already acted upon years before (watch, bigger screens, etc).

6. Stupidly steps into areas he has no reason to step into, such as making a decision resulting in political influence.

7. Shows that he has zero knowledge about any of the company's products.

8. Re-introduces a 3 year old phone design that's changed since then and says it's a "new" phone.

9. Provides insufficient base storage on a phone that comes from a company that's all about "user experience first."

10. Provides under powered Macs for a premium price.
Tl;dr i don't agree with most of your points and I love people like you too.:p But thank you for at least laying out your (somewhat exaggerated) list of whatever your internet talking points are doesnt change what I've said.
 
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Thats fine, they can always upgrade the software instead of the hardware.

iOS today is like OS 9 in 2002. It has fulfilled its life, time to kill it to start the real post-pc era age.
 
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I need to buy a new phone (my 5s broke) and was thinking about buying the 7 when it launches but I have decided to skip it. Not because of "lack of inovation" par-se, by because most rumours say the next one (7s if you will) will surpass it in every way.
 
Selling something that looks old like new and exciting is really difficult, no matter what hardware it has
Apple's stubborn death grip on the same old 6 series design has certainly put me off. To continue to recycle the same thing when they have endless resources and a great design team is nothing but an arrogant stance.

I will wait for the future model, it can't be as dull and boring as the 6 series.
 
I'm thinking I'm gonna contribute to the apple fund. However Rather than making a blind deterministic statement like "I'm getting it no matter what" since little is really known about the phone I'll wait for the keynote and then order it.
 
Interesting outlier anecdote. The iPhone 6 was a huge seller, and well-reviewed. Listening to you would have been a terrible mistake for Apple.

The only reason why it is such a huge success was because it was introduced in more markets than the previous models - the novelty of markets will be less strong with the 7 - that's also what Apple expects and is the reason for scaling down their orders with various suppliers- the fact that the 7 will be mostly a 6 with some extras acts as an multiplier to the forecast.
 
The only reason why it is such a huge success was because it was introduced in more markets than the previous models - the novelty of markets will be less strong with the 7 - that's also what Apple expects and is the reason for scaling down their orders with various suppliers- the fact that the 7 will be mostly a 6 with some extras acts as an multiplier to the forecast.
"The only reason". Not true. It may have been one of the reasons, but not the only one.
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Apple's stubborn death grip on the same old 6 series design has certainly put me off. To continue to recycle the same thing when they have endless resources and a great design team is nothing but an arrogant stance.

I will wait for the future model, it can't be as dull and boring as the 6 series.
That's what a lot of people said about the iPhone 5. It looked too much like the iPhone 4. I don't recall any going so far afield as to say apple had a "death grip", though. :p
 
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Bought an HTC 10 to get me through this year until the new Iphone in 2017, unless I switch to the new foldable Samsung phone coming next year.
 
This year's iPhone refresh might be the most disappointing one ever.

Tim Cook will slowly drive the company into the ground. Hopefully Apple's board will soon see that and fire him.

He's like Steve Ballmer, just with a lazy personality. Tim's that guy that gets on the stage for 30 seconds and then hurries up and hands the spotlight to someone else because he can't handle it.

If they're smart, they should show him the door before the end of the year. The sooner, the better. They cannot let him off the hook until 2018. They have to put the fear of God in him and make him work like his life depends on it......or else.
 
I love people like you. If you're a successful businessman please enlighten everyone on how a great CEO is one that:
Let's begin. (Cracks fingers).

1. Lies about "exciting new products to come," every year only to disappoint.
When has he lied? Not every product is for everyone, and if I don't like a certain product a company puts out, that doesn't mean it sucks.

2. Creates a bottle neck for new ideas the company introduces (Apple Pay).
And what bottleneck is that? Apple is evidently working very hard to bring Apple Pay to as many countries as possible, but without compromising their control over the platform like what Google did with Android.

It may mean that it takes a little longer for those services to materialise, but I am content to wait, because this means that Apple will continue to retain power over the end user experience in the long run, and that is just as important.

3. Overseas software that's buggier than ever before he took over as leader.
Such as?

I don't mean to make excuses for Apple, but it is doing way more today than back when Steve Jobs was at the helm. 4 OSes, multiple services, many lines of hardware to maintain and update. I can see why Apple is being taxed in terms of manpower and resources, and I feel that Apple is doing a very commendable job of balancing all the responsibilities it has on its plate.

4. Relies on one product to make up over half the company's profit, a product that's maturing.
Another way of looking at it is not that the other products are not successful, but moreso that the iPhone is way more successful that people expected it to be, to the point that it generates a disproportionate share of income for the company.

I challenge you to name me any one other company with a single product line that matches the iPhone in terms of revenue / profits. I don't see how you can blame the iPad for not being the same money spinner the iPhone is when in reality, nothing else is.

Put it this way - Apple could just have easily neutered the iPhone so that it earns less, and therefore makes up less of the company's profit, making the other segments look more reasonable in comparison. Do you see how stupid a move that would have been?

5. Foolishly copies ideas other companies already acted upon years before (watch, bigger screens, etc).
So? What's the big deal? Who am I as a consumer to complain when it means more features and functionality for me?

While other companies also copy what Apple has already out for many years now (like improved permissions for Android). Everyone is pretty much taking cues from one another.

It's not always a matter of who is first, but who goes on to define the genre. Apple may not have been the first with smartwatches, but apart from them, who else is actively pushing for improvements in this area? Google seems to have given up, while Apple just unveiled Watch OS 3. If there is one company I trust to continue to take products like smartwatches and home automation into the future and not abandon them halfway, it's Apple.

6. Stupidly steps into areas he has no reason to step into, such as making a decision resulting in political influence.
I happen to think that is a very commendable move. Apple is a company that stands at the intersection of both technology and arts. Only a fool thinks that Apple should just shut up and make computers. That's IBM. Sometimes, simply having great products alone just isn't enough to survive as a company.

If anything, I have learnt that if you are to survive as a company, then all the more you need to have some degree of political influence to be able to shape laws and policies to your advantage (or at least, so that they are not to your disadvantage).

This is not about meddling about forces you don't understand or have nothing to do with, but about pre-emptively seeking the strength to stand up to any foe, no matter how strong.

7. Shows that he has zero knowledge about any of the company's products.
He doesn't need to. Lots of CEOs don't know much about their companies' products. That's why they hire experts to work for them. He just needs to manage them effectively.

8. Re-introduces a 3 year old phone design that's changed since then and says it's a "new" phone.
You are looking at a company who has maintained the same macbook air form factor for more than 5 years now, but whose design has continued to be the poster-boy of ultraportable laptops. If it is any company who can pull it off, it would be Apple.

If a design or form factor is timeless and elegant, why not continue to use it? Continually changing form factors can be a waste of time and engineering resources, not to mention the costs of constantly having to change the production facilities in your factories.

In the same vein, when engineers know the form factor of a device way in advance, that gives them more time to optimise their designs for that form factor. There's a reason why the 1st gen of any new iPhone design usually has some manufacturing flaw, which is subsequently rectified in the 2nd generation. There's a reason why the "S" version comes with some significant feature (Siri for 4s, Touch-ID for 5s, Force Touch for 6s).

If it's a great design that works, why not?

9. Provides insufficient base storage on a phone that comes from a company that's all about "user experience first."
Because that is somehow stopping you from picking an iPhone with more storage?

A 64gb iPhone today costs less than what a 64gb iPhone 5s would have cost back then. You are no worse off today than you were back then, and you are complaining when there are 64gb and 128gb iPhones sitting there right in front of you waiting for you to pick them?

I own a 64gb iPhone 6S+ and I am not quite sure what your problem is. Simply pick the model with the storage which best suits your needs and move on.

10. Provides under powered Macs for a premium price.
Again, underpowered relative to what? Specs are the means, user experience is the end. Have you seen those youtube videos where a Macbook running Final Cut Pro is smoking much higher-specced PCs when it comes to video editing?

What I see is that as Apple grows bigger and bigger, it will become more challenging to run. For one, your user base becomes larger and more varied, and what might have once worked for Apple in the past may no longer be relevant today. I applaud Tim Cook for having the foresight and the courage to do what he is doing today, because I don't think it is any mean feat to successful manage a company of Apple's size.

Steve Jobs was the perfect guy to resuscitate Apple, and Tim Cook is the perfect guy to steer Apple through the 2nd phase of its journey.
 
When has he lied? Not every product is for everyone, and if I don't like a certain product a company puts out, that doesn't mean it sucks

Every time he opens his mouth of course.

How is an "iPad Pro" exciting? It came out with nothing that distinguished it as a "pro" product. It simply had a gigantic screen compared to the current models, and then of course you had the option to buy an overpriced stylus and keyboard to go with it.

I'll twist this for you. What exciting products has Tim Cook brought out that have actually taken off?

And what bottleneck is that? Apple is evidently working very hard to bring Apple Pay to as many countries as possible, but without compromising their control over the platform like what Google did with Android.

It may mean that it takes a little longer for those services to materialise, but I am content to wait, because this means that Apple will continue to retain power over the end user experience in the long run, and that is just as important.

If Tim really wanted Apple Pay to succeed he'd get rid of all of the charges it costs the banks to bring Apple Pay to their customers. I'm sure the AU, UK, and CAN banks would've jumped on much sooner without these costs. Why not give the merchants an incentive for partnering? Again, it's poorly implemented or designed stuff (depending on the product) brought to the table under his leadership.

Notice how Apple doesn't give out free headphones or anything in exchange for trying Apple Pay like other companies do? Because he's cheap and doesn't know how to relate to his customers (in this case banks and end users).

Tim would rather see a product fail and become mediocre than give up a dime in profit per item.

Such as?

I don't mean to make excuses for Apple, but it is doing way more today than back when Steve Jobs was at the helm. 4 OSes, multiple services, many lines of hardware to maintain and update. I can see why Apple is being taxed in terms of manpower and resources, and I feel that Apple is doing a very commendable job of balancing all the responsibilities it has on its plate.

Those are indeed excuses. Back when Steve Jobs was with Apple, there was iOS for both the iPad and iPhone, and Mac OSX for the computers. Not sure where you're getting four OS's from at the moment (OSX, iOS, and WatchOS), unless you count the some imaginary OS in your dream world that exists. iOS was doomed under Cook with bugs well before WatchOS was ever written and released.

I challenge you to name me any one other company with a single product line that matches the iPhone in terms of revenue / profits.

That's because other companies aren't as greedy. Greedy is what gives Apple a bad reputation these days. You used to pay for a premium product. Now you're getting a crappy product for a premium price, buggy OS's, poorly designed, ugly phones, and no innovation.

He doesn't need to. Lots of CEOs don't know much about their companies' products. That's why they hire experts to work for them. He just needs to manage them effectively.

Lots of CEO's don't run a technology company. I guess it's great that the chief of the entire company has finalized ideas run though him, yet he's making decisions on something he knows nothing about.... Great idea.

Because that is somehow stopping you from picking an iPhone with more storage?

A 64gb iPhone today costs less than what a 64gb iPhone 5s would have cost back then. You are no worse off today than you were back then, and you are complaining when there are 64gb and 128gb iPhones sitting there right in front of you waiting for you to pick them?

I own a 64gb iPhone 6S+ and I am not quite sure what your problem is. Simply pick the model with the storage which best suits your needs and move on.

So why does Apple charge more money for their base iPhone than everyone else who provides 2x as much storage out of the box plus the ability to add an SD card?

You're already paying more than everyone else when you buy the 16 GB iPhone, and then you want to add another $100 on top of it just to get a decent amount of storage? No thanks.


Maybe Tim should stop trying to hoax profits by pinching pennies and overcharging for their products, and actually bring a new product to the table that will prevent profits from falling? Oh wait, no he has an army of defenders like you, so why does he care?
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You are looking at a company who has maintained the same macbook air form factor for more than 5 years now, but whose design has continued to be the poster-boy of ultraportable laptops. If it is any company who can pull it off, it would be Apple.

If a design or form factor is timeless and elegant, why not continue to use it? Continually changing form factors can be a waste of time and engineering resources, not to mention the costs of constantly having to change the production facilities in your factories.

Haha, except they moved away from that design and then basically told everyone the current design sucks by switching back to the iPhone 5/5S design for the SE. If the current design was so great, Apple would've used it for the SE.
 
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How is an "iPad Pro" exciting? It came out with nothing that distinguished it as a "pro" product. It simply had a gigantic screen compared to the current models, and then of course you had the option to buy an overpriced stylus and keyboard to go with it.

I can't speak for the 12.9" iPad Pro, but I can personally speak from experience for the 9.7" iPad Pro, which I do own, and use heavily on a daily basis in my work as a teacher. It's not exciting in the sense that I don't experience a multi-orgasmic thrill ride every time I use it (but then again, I have owned an iPad since 2012, so whatever honeymoon period is long over). However, it's a solid piece of hardware. The A9X processor makes everything fly. The Apple Pencil makes writing on PDFs a most sublime experience, and it is by far the best stylus I have handled. The iPad continues to benefit from having the most diverse selection of tablet-optimised apps for any tablet ecosystem.

Maybe the Apple Pencil is overpriced to you, but for me, it was worth every cent. The pencil feels like the last missing piece to the puzzle of how I could teach with an iPad in the classroom more effectively.

If Tim really wanted Apple Pay to succeed he'd get rid of all of the charges it costs the banks to bring Apple Pay to their customers. I'm sure the AU, UK, and CAN banks would've jumped on much sooner without these costs. Why not give the merchants an incentive for partnering? Again, it's poorly implemented or designed stuff (depending on the product) brought to the table under his leadership.

And then Apple would be making the same mistake Google made. They wanted more market share in a short period of time to fight iOS, so Google literally gave Android away, while ceding away all control they had of their OS in the process. We are seeing the ramifications of that now, with Android phones not getting software updates unless they run stock Android, and carriers and OEMs free to block or strip out existing Google features (like what Verizon did to Google Pay many years ago because they wanted to support their own NFC payment system instead).

Apple Pay will succeed, and it will succeed on Apple's own terms, not anyone else's. As with any new technology, there will initially be great resistance. Start out slow and steady, and eventually, the rest will fall into place once you get the momentum going.

Those are indeed excuses. Back when Steve Jobs was with Apple, there was iOS for both the iPad and iPhone, and Mac OSX for the computers. Not sure where you're getting four OS's from at the moment (OSX, iOS, and WatchOS), unless you count the some imaginary OS in your dream world that exists. iOS was doomed under Cook with bugs well before WatchOS was ever written and released.

There's also tvOS. iOS under Steve Jobs was also way simpler, but because Android wasn't so stable and polished back then, we willingly accepted less features for a smoother and more polished user experience. It wasn't until Tim Cook took over that iOS received its most significant overhaul, which understandably brings its fair share of bugs with it. So Apple is working double time to continuously bring tons of new features and functionality to iOS while troubleshooting bugs.

It was either continue to add features at a glacial pace to an OS with an increasingly dated interface while Android continued to surge ahead, or give it the overhaul it so desperately needed. Either option would have its share of problems, and personally, I feel that Tim Cook chose correctly.

That's because other companies aren't as greedy. Greedy is what gives Apple a bad reputation these days. You used to pay for a premium product. Now you're getting a crappy product for a premium price, buggy OS's, poorly designed, ugly phones, and no innovation.

Every company is in it for the money. Do you think a company like Oneplus is charging so cheap for their phones out of the kindness of their heart, or simply because they realistically know that to charge iphone-level prices for their products would be suicide.

You have to be willing to pay good money for a great user experience, and for the moment at least, the seamless and integrated computing experience afforded by the Apple ecosystem continues to grant me that great experience which simply cannot be readily replicated by any other company (or companies) out there.

Lots of CEO's don't run a technology company. I guess it's great that the chief of the entire company has finalized ideas run though him, yet he's making decisions on something he knows nothing about.... Great idea.

Does it matter whether you are running a tech or clothing or food company?

So why does Apple charge more money for their base iPhone than everyone else who provides 2x as much storage out of the box plus the ability to add an SD card?

You're already paying more than everyone else when you buy the 16 GB iPhone, and then you want to add another $100 on top of it just to get a decent amount of storage? No thanks.

Maybe Tim should stop trying to hoax profits by pinching pennies and overcharging for their products, and actually bring a new product to the table that will prevent profits from falling? Oh wait, no he has an army of defenders like you, so why does he care?

My first iPhone 4s was 32gb. My next 5s was 64gb. So yes, I see nothing wrong with paying more to get the specs I need to suit my needs.

Look at the iPhone in its entirely. Touch-ID. Force Touch. Larger camera pixels. A responsive touchscreen. Full access to the Apple ecosystem. A-series 64-bit processor optimised for the software it's running. Applecare support. Are you saying that all these are worth nothing in their own right?

A phone is a package deal, like any other product. You cannot just look at one aspect of the product, see that it is seemingly inferior to another competing product, and conclude that you are getting an inferior user experience as a result. Else, it would be like claiming that a bicycle is better at ramming than a bulldozer simply because the bicycle has faster acceleration.

Haha, except they moved away from that design and then basically told everyone the current design sucks by switching back to the iPhone 5/5S design for the SE. If the current design was so great, Apple would've used it for the SE.

When the iPhone got bigger, its design naturally had to change to allow people to continue to be able to hold it comfortably. That's why it traded in the chamfered edges for a curved design.

It's easy to make a form factor that is different, less so to make a form factor that is both different and better. The SE remains the best form factor for a smaller, 4" iPhone, so it makes sense (to me at least) to reuse what already works very well.
 
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