Weak Pound and Hiked Prices Make Apple Macs More Expensive for Brits

[ashdelacroix]

No I didn't, but watch those who did vote leave start to complain. Oh the irony

Educate yourself, I beg you. Sloppy opinion.
[doublepost=1477662085][/doublepost]

brexit punishment == you and/or your fellow countrymen voted for it my friend.

Ditto. Educate yourself. You apparently know nothing of Brexit, currency movements or Apple's reasons for putting up prices in a number of nation states.
[doublepost=1477662176][/doublepost]

There is nothing false about it actually.
The Pound has lost 25% of it's value against Dollar and Euro.

it's natural Apple and others need to adjust their prices according to Pounds weakness.otherwise it means loss (or 25% less profit) for them.

the UK consumer as a result have to pay 25% more for EVERYTHING imported.
That's Brexit for you.

Apple has increased the prices of new MBPs globally, but the UK folks have to pay an additional 25% on top on that and everything else as a result of Pound loosing value.(including all older models and other products).

this price increases WILL happen to pretty much EVERYTHING not just Apple products.unfortunatelly.

You assume Apple pay for things in Dollars.

 

[Jmausmuc]

In related news, Microsoft just introduced a $3000 i5 machine with 8 gigs RAM.

There are PLENTY of lower priced options on the market. But if you want the best (and the new MBP are by far and away the best laptops), pony up.

As a professional, I don't care about €200 or €300 more, and I know the resale value will be HUGE as always.

TOC is for men, sticker price is for kids.

It's called TCO not TOC and while apple has relatively high resale value that doesn't justify raising prices by 400 dollars for a small display.

 

[insomniac86]

Complain about the prices as much as you want, they surely are prohibitive for schools, but don't complain about USB-C when the situation with USB-A, USB-B, Mini-A, Mini-B, Micro-A, Micro-B, USB-A-3.0, USB-B-3.0, Micro-A-3.0, Micro-B-3.0 isn't any better. And that's just universal ports, when it comes to single purpose ports, oh my god. The PC world has no better solution than moving everything to USB-C and abandoning all other ports.

I get your point. Unifying everything to a standard connector is great. But it's not quite true. All those ports you mention almost always have a standard USB port on the other end of the cable so they DO comply with a single standard on plugging them in. So while we are in the transition period Apple could have included a couple of legacy USB ports for things like thumb drives etc. But of course they couldn't, because they have a hard on for thinness.

 

[Macist]

But didn't the brexiteers want to leave the EU because of too many foreigners in the U.K. ? How will they feel when for ex. Spanish flock the U.K. To buy cheap iPhone ? Oh the irony

Hardly. The Brexit 'unleashed a wave of hate' is just some moral panic in the histrionic Remainiac press. It's the EU that places one bunch of nationalities above others.

Soon there'll be no difference between a Spanish, a Chilean or a Mexican. Come and apply for a visa and if you've got what it takes. My Russian friends are all pretty pro-Brexit. Why are they treated less than a Romanian or Pole, even though they are skilled and educated to the rafters?

The UK loves that its youth unemployment is second only to the rich Germans and Scandinavians despite giving jobs to hundreds of thousands of people from Europe and beyond. We can do even better. Brexit is going to be amazing.

 

[DMoggo]

Educate yourself, I beg you. Sloppy opinion.
[doublepost=1477662085][/doublepost]

Ditto. Educate yourself. You apparently know nothing of Brexit, currency movements or Apple's reasons for putting up prices in a number of nation states.
[doublepost=1477662176][/doublepost]

You assume Apple pay for things in Dollars.

You clearly know everything, please educate us.....

 

[Benjamin Frost]

These huge price rises are disgraceful, but they are not quite across the board, I think.

The 13" MacBook Air is still under £1,000, which I think was the price before the Store went down; I could be wrong, though.

My 27" iMac cost me £2,533 in April. The exact same spec today costs £3,019, a 20% increase.

I predict a collapse in Macs sales due to these huge price increases. Can't say I'm sticking my neck out. You'd almost think that Apple want sales to be bad so they can get rid of the Mac and sell more iPads.

 

[Zombie Acorn]

Even without brexiting Canada will pay 3000 dollars for a 15" laptop no thanks.

 

[Gudi]

I also remind you that other countries have also witnessed price rises for Apple products, so stop blaming Brexit.

I won't, the £ took a dive on the day after the referendum and every time Theresa May speaks about her negotiation priorities (migration control before market access). It's clearly not just correlation but causality. Apple prices would have increased anyway, but they increased more because of Brexit. And I suspect Eurozone prices increased as well, because Brexiters have an itch for predicting the demise of the € and the EU.

 

[Solomani]

It's not just Apple. Microsoft (and others) is also increasing all their prices in the UK, by as much as 22%. Did you hear that, Brexiters? Twenty-two percent increase!!

Microsoft to raise prices in UK after pound plunges (Reuters)

 

[CalmEnvy]

Here in Canada base models are like this:

13" No Touch Bar $1899
13" - $2299 and $2549
15" - $2999 and $3499

After tax in Ontario that 15" @ $3499 is freaking $4000! I can buy a pretty decent car with my father in laws discount for $4000. Honestly I see no value in any Macs right now. Cheapest Mac is $1199 which is the air so no sub $1000 Mac in Canada. Also the MacBook went up in price, base is $1649 now.

Not to mention there student discount is laughable. The $1899 MacBook is $1839, $60 is not that much of a savings at all. Honestly I see nothing but decline in Mac sales for a while.

 

[Benjamin Frost]

Polite request to the moderators: this article mentioned political factors, and many of the comments have quite reasonably also commented on the political factors. As such, should this thread not be moved to PRSI?

EDIT: please ignore. I see it has been.

 

[Gudi]

I get your point. Unifying everything to a standard connector is great. But it's not quite true. All those ports you mention almost always have a standard USB port on the other end of the cable so they DO comply with a single standard on plugging them in. So while we are in the transition period Apple could have included a couple of legacy USB ports for things like thumb drives etc. But of course they couldn't, because they have a hard on for thinness.

Thinness and weight, the only reasons I want to upgrade my 2010 MBP which is still fast enough for me with a Core2Duo processor. It's good to go for thinness, because it also reduces weight. But independent from that it's also good to drop USB-A. Desktop PCs never quite abandoned PS/2 and build the old mouse and keyboard ports next to the new USB ports. As a result peripherals with PS/2 plugs kept for sale and the transition to the new port was never completed. What Apple should do is to include a free USB-C to USB-A adapter with every Mac sold for the first year, because at the moment almost everyone will still need that adapter. But that's complaining about price again, not the port situation itself.

 

[Cineplex]

We're talking about computers.

Don't know specifically about the SE; however, I've always sold my iPhones to exceptional residual values.

When Apple cuts the price of something....your "exceptional residual values" are not so exceptional. Selling a used iPhone SE from launch is not worth it at this point....too much value lost in such a short time. That last product with that kind of change was the first iPhone. I bet this laptop will be the first computer to do this when it doesn't sell well. I don't buy the "2-3 weeks" delay...that is just Angela and her BS retail "create demand" strategy. It's really sad.

If Apple reduced that laptop $200-$400....you loose that in resale instantly.

 

[Mr. Dee]

I wonder if Jony Ive will be able to afford one.

 

[Cineplex]

It wasn't a huge drop though, £10. And only on the 64GB model (the 16GB price went up £20). I didn't care, personally. I really don't think that £10 price drop will hurt resale value very much for those who want to sell it on. It's a less than 3% drop.

The SE remains a curious fluke (in a good way) of a product as far as I am concerned, I don't know how it happened, but I'm grateful it did.

Edit: sorry, just realised you may not have been talking about UK prices here(?)

It was $50 US, which is 10% of the original price. Doesn't sound like much, but it is quite a hit to take when you want to sell it a few months later. When you add the loss because of use, the loss of not being in box, the loss of the $50...it adds up. Makes it not really worth it.

 

[macgabe]

Brexit - 40 years of trade deals, millions of hours of complex negotiations by intelligent, skilled, knowledgable people working hard to represent their country in the best possible way, torn up in a day by proud nationalists. Everyone warned there would be consequences - they were reported as "scare-mongering" by the opportunistic politicians (Boris and May) who have now revealed they were actually pro-Europe but realised they could gain power by hitching their mast to the wave of populism. The only solution now is devaluation. Britain, you placed your bets, now live with the consequences…

Don't worry though your exports will be cheaper right? That should benefit the jewel in your tech crown, Arm Holdings, right? Oh wait the Japanese bought that - after BREXIT lol! Nevermind…

 

[0488568]

Educate yourself, I beg you. Sloppy opinion.
[doublepost=1477662085][/doublepost]

Ditto. Educate yourself. You apparently know nothing of Brexit, currency movements or Apple's reasons for putting up prices in a number of nation states.
[doublepost=1477662176][/doublepost]

You assume Apple pay for things in Dollars.

What is that I do not know o great oracle? The U.K. citizens did not vote for a brexit? It was ordered by the queen then?

 

[Karma*Police]

If only they were so quick to adjust when exchange rates go the other way.

The pound plunged 4 months ago. If today is the first day that Apple raised prices, then:

1. Apple wasn't "quick" to raise prices
2. UK customers have been enjoying a steep discount on Apple's dime for a fairly long time

Next time, it would be more helpful if you cited all the times that Apple raised/lowered prices and correlated that with pound/dollar fluctuations (ie, facts) instead of spouting what sounds like your false perception of reality.

 

[ColdShadow]

Educate yourself, I beg you. Sloppy opinion.
[doublepost=1477662085][/doublepost]

Ditto. Educate yourself. You apparently know nothing of Brexit, currency movements or Apple's reasons for putting up prices in a number of nation states.
[doublepost=1477662176][/doublepost]

You assume Apple pay for things in Dollars.

completely irrelevant.
what I said stand correct.
just wait and you will see everything, from groceries to cars will have a price hike as they all need to be imported from outside the UK mainly Europe.and upon import not only they will be subject to (new) import duty, but also they will work out more expensive in Pound Sterling for retailers hence why they will be force to hike the prices.

 

[Marco123]

I live in the U.K. and voted out and if that means buying and cheaper android phone and windows laptop then so be it. I value my reasons for voting out more than owning the latest Apple gear, goodbye Apple.

 

[Gudi]

It's not just Apple. Microsoft (and others) is also increasing all their prices in the UK, by as much as 22%. Did you hear that, Brexiters? Twenty-two percent increase!!

But you have competition among PC makers, prices aren't fixed for one full year (or two) and Apple prices are premium anyway. Mac users can't hope to avoid them.

The pound plunged 4 months ago. If today is the first day that Apple raised prices, then:

Apple likes to avoid price changes when no new products are revealed. This way customers can order on the very first day (or any other day) without fear to see the product cheaper next month, because the £ may rise in the meantime. But this way all the exchange rate differences hit on the same day and everybody is talking about them going crazy.

 

[H2SO4]

Educate yourself, I beg you. Sloppy opinion.
[doublepost=1477662085][/doublepost]

Ditto. Educate yourself. You apparently know nothing of Brexit, currency movements or Apple's reasons for putting up prices in a number of nation states.
[doublepost=1477662176][/doublepost]

You assume Apple pay for things in Dollars.

THIS. THIS. THIS. I was at work and had been itching to say this all day. Apple are in a position to buy things in whatever currency they want.
Complete profiteering.

 

[Populus]

There are PLENTY of lower priced options on the market. But if you want the best (and the new MBP are by far and away the best laptops), pony up.

As a professional, I don't care about €200 or €300 more, and I know the resale value will be HUGE as always.

TOC is for men, sticker price is for kids.

First of all, I don't know what you mean by TOC, but I feel the second part of that sentence a bit offensive. "sticker price is for kids". So, a man doesn't mind paying high quantities of money in their consumer electronic devices, and everyone else who can't afford high prices, is a kid. Ok, let me disagree.

Look, I could be a professional, and still, search for a quality product with reasonable price tag. And for me, the 2.000€ of the new 13" MacBook Pro is far from reasonable. Do you know how much did I pay for my 13" MacBook Pro in 2010? 1.099€. Now thats a high but not insane price for a good 13" laptop.

I have to admit, I'm not a professional. I'm just a consumer who just wants to stay in the mac ecosystem, with a quality laptop that will last several years, like majority of the Macbook pro buyers. And prices do matter to us.

 

[MLVC]

I live in the U.K. and voted out and if that means buying and cheaper android phone and windows laptop then so be it. I value my reasons for voting out more than owning the latest Apple gear, goodbye Apple.

But Microsoft also increased prices.... guess life will be more expensive for you in general, from that bottle of Italian wine to that Danish cheese etc...

 

[djcerla]

First of all, I don't know what you mean by TOC, but I feel the second part of that sentence a bit offensive. "sticker price is for kids". So, a man doesn't mind paying high quantities of money in their consumer electronic devices, and everyone else who can't afford high prices, is a kid. Ok, let me disagree.

Look, I could be a professional, and still, search for a quality product with reasonable price tag. And for me, the 2.000€ of the new 13" MacBook Pro is far from reasonable. Do you know how much did I pay for my 13" MacBook Pro in 2010? 1.099€. Now thats a high but not insane price for a good 13" laptop.

I have to admit, I'm not a professional. I'm just a consumer who just wants to stay in the mac ecosystem, with a quality laptop that will last several years, like majority of the Macbook pro buyers. And prices do matter to us.

Total cost of ownership.

Prices do matter to consumers; that's why you can get credit to buy a Mac, ending up with a much valuable machine after, say 4 years, that you can then resell. Your total cost will very probably be lower than with a comparable, but lower priced PC.

Judging the real cost only looking at the sticker price is for kids; that's no offense, but reality.