So that’s TCO then?Total cost of ownership.
Prices do matter to consumers; that's why you can get credit to buy a Mac, ending up with a much valuable machine after, say 4 years, that you can then resell. Your total cost will very probably be lower than with a comparable, but lower priced PC.
Judging the real cost only looking at the sticker price is for kids; that's no offense, but reality.
Google;
TOC
TCO
Also a £500 sticker increase, (that’s what’s happened to the Mac Pro doesn’t translate to a residual that’s increased by £500.
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