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Total cost of ownership.

Prices do matter to consumers; that's why you can get credit to buy a Mac, ending up with a much valuable machine after, say 4 years, that you can then resell. Your total cost will very probably be lower than with a comparable, but lower priced PC.

Judging the real cost only looking at the sticker price is for kids; that's no offense, but reality.
So that’s TCO then?
Google;
TOC
TCO
Also a £500 sticker increase, (that’s what’s happened to the Mac Pro doesn’t translate to a residual that’s increased by £500.
 
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I live in the U.K. and voted out and if that means buying and cheaper android phone and windows laptop then so be it. I value my reasons for voting out more than owning the latest Apple gear, goodbye Apple.
Nope your Microsoft and Google products will also be going up 25%. Because they're made outside of the UK and the pound is now worth 25% less.

Whether it's Marmite, PG Tips or Apple all imported prices must rise if sellers are not going to take a loss or lose margin. It's really quite simple. Just like if you go to France you will see that croissants are now 25% more expensive for you. They're not doing it to punish you. It's just your money isn't worth as much as it was a few weeks ago.

UK politicians have been devaluing the pound periodically for decades to get out of trouble. Wilson did it in 1971 ("the pound in your pocket…") - you may not be old enough to remember, but that was not a great time for the British economy. Thatcher also did it (against her will) when she pulled out of the ERM - in that case though it did spur growth eventually and in any case, as we all know, Britain did converge economically with the EU and the £ erased its losses.

Of course worldwide growth was much greater in the early nineties so Britain (and all the West) rode on a wave of expanding markets in the developing world. Now Britain will likely have inflation combined with tepid growth; i.e. stagflation, the nightmare scenario.
 
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England, and Britain in more recent centuries, does not need the EU for such deeply entrenched historical reasons, and has enjoyed forms of parliamentary democracy and qualified monarchy for hundreds of years. I feel confident that the UK would never, unlike Germany, give in to any fascism. It is our nature to be deeply sceptical about ideology, and perhaps this makes us look unsophisticated to you.

Don’t pat yourself on the back too much. Your electoral system is very resistant to sweeping changes in general, with power ping-ponging between two parties for about a hundred years now. UK democracy is defined by minority rule in terms of absolute number of votes, something which would be completely alien to other European democracies. A radical party, such as UKIP, which currently represents 12,5% of the vote, is represented by 0,2% of seats. It creates stability and resistance for sure, but at the cost of democratic legitimacy.
 
Don't worry though your exports will be cheaper right? That should benefit the jewel in your tech crown, Arm Holdings, right? Oh wait the Japanese bought that - after BREXIT lol! Nevermind…
Ironically, Britons don't see much value in EU membership, because they don't export very much. But as importers they depend on £ to € and € to $ exchange rates all the same if not more. To shrug off devaluation and say the £ was overvalued anyway is the first step for the Pound Sterling to become the new Italian Lira of Europe.
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Your electoral system is very resistant to sweeping changes in general, with power ping-ponging between two parties for about a hundred years now. UK democracy is defined by minority rule in terms of absolute number of votes, something which would be completely alien to other European democracies. A radical party, such as UKIP, which currently represents 12,5% of the vote, is represented by 0,2% of seats. It creates stability and resistance for sure, but at the cost of democratic legitimacy.
Stability and Resistance as in: Pound sterling beats Argentine peso to become 2016's worst performing currency — For a political party with just 0,2% of parliament seats UKIP was able to stir up UK politics and the economy quite a bit. The British electoral system is less representative, but it isn't more stable as a result. The two party system enhances ideological differences and promotes black and white thinking, which leads to ignorance of major problems and a more fragile society. There are only two countries from whose problems in the health system you hear about all the time. That's Obamacare and the NHS, and in both cases the problems are blamed on migrants/foreigners.
 
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Excuses. This is absolute profiteering from Apple.
It really isn't. A year ago the exchange rate was $1.55 to £1. That means $2000 was worth £1290. Today the exchange rate is $1.21 to £1, which means that same $2000 is worth £1639. Conversely the £1290 is now worth $1573.

If Apple left the price at £1290 they'd be down $400 on every unit sold with the current exchange rate. They have to charge nearly £400 more just to keep their revenue flat.
 
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My bank account just twitted a message to Apple thanking them for their significant non-US price indexation and further conveyed its relief by stating that none of my hard earned $ will be sent to Apple for the foreseeable future. :p
 
Nope https://en.wikipedia.org/wiki/Total_cost_of_ownership

The British pound felt 20%; what's 20% to £3000?
What the blazes are you talking about Tim? The term TOC isn't mentioned anywhere on that page.

If I don’t know what the term BMW means I’m not going to know to search for Bayerische Motoren Werke to find out am I???
But again, a £500 sticker increase doesn’t translate to a residual that’s increased by £500.

Wow.
 
Total cost of ownership.

Prices do matter to consumers; that's why you can get credit to buy a Mac, ending up with a much valuable machine after, say 4 years, that you can then resell. Your total cost will very probably be lower than with a comparable, but lower priced PC.

Judging the real cost only looking at the sticker price is for kids; that's no offense, but reality.

Do you post to the theme tune of Two and a Half Men?
 
If I don’t know what the term BMW means I’m not going to know to search for Bayerische Motoren Werke to find out am I???
You mean this?
IMG_20160806_181110.jpg
Just wanted to be sure we're talking about the same thing...:D
By the way, it was only a typo TCO vs TOC but our friend was too busy explaining us why he's right to notice
 
So what? Hitler's best result was 43,9% for the NSDAP and yet you bombed all of Germany. One gets punished for the sins of his nation. Their are no individual MBP prices for Remain voters and there shouldn't.


You are one messed up individual.

This forum is about Apple products, some people just take things too far.

Get some help.
 
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Strange considering those pounds you give Apple in the UK sit in a tiny Irish bank in Euros before being bulk transferred as a loan to a subsidiary in the Cayman Islands then paid as wages to people in Luxembourg!
 
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Strange considering those pounds you give Apple in the UK sit in a tiny Irish bank in Euros before being bulk transferred as a loan to a subsidiary in the Cayman Islands then paid as wages to people in Luxembourg!
More like the money sits in a cloud over international waters, non-taxable in any land-based country.
 
Apple's approach to Mac pricing in the UK has pretty much always been "just replace the $ sign with a £ sign".

Absolutely untrue.

Apple pricing is US$, adding 20% for VAT, and converting straight to UK£. Which unfortunately right now with £1 = $1.21 means the numbers are the same. A while ago, when £1 was $1.50, the conversion was different, it was about £0.80 per dollar. Until yesterday. For quite a while, people actually came from the continent to buy Macs for cheap in the UK.
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The price hasn't just increased in line with the exchange rate. It is much higher.
I added 20% VAT, and in the UK the prices are spot on.
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Don't assume that even most Leave voters are particularly enamoured of the EU. That would be a huge mistake. Most Brits, upwards of 90%, find the EU irritating. If it weren't for all the economic scare stories, I suspect many more people would have voted out.
You mean scare stories like "If you leave the EU, the pound may drop, which will make all imported products a lot more expensive".
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Did I miss something? In Canada the 13" Toolbar version is maxed out at 256GB SSD. Yet the 13" Base can be upgraded to 1TB!?!

For some weird reason Apple sells 13" Base (256GB, upgrade to 512GB and 1TB), but they sell 13" Toolbar (256GB, no upgrade) and 13" Toolbar (512GB, upgrade to 1TB). So in reality you can buy the exact same capacities with both.
 
In related news, Microsoft just introduced a $3000 i5 machine with 8 gigs RAM.

There are PLENTY of lower priced options on the market. But if you want the best (and the new MBP are by far and away the best laptops), pony up.

As a professional, I don't care about €200 or €300 more, and I know the resale value will be HUGE as always.

TOC is for men, sticker price is for kids.
TOC?
 
THIS. THIS. THIS. I was at work and had been itching to say this all day. Apple are in a position to buy things in whatever currency they want.
Complete profiteering.

You do realize there's price elasticity and that by raising prices Apple will likely make less profit? Not to mention, Apple took a loss for the 4 months that the pound was significantly cheaper against the dollar and the new price hike just makes them of equal value. Also, how do you account for the countries where they lowered prices?
 
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