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But slapping it on existing machines (or the components for them) that are already ancient and likely sitting in a warehouse waiting to be ordered is just disgusting, and actually quite stupid, IMHO. If they're doing it now just to say (eventual) new models are the 'same' price as the old ones that will fool no-one.
Alas, Apple saw a gap and they went for it.
Greed.
Like the casino, Apple never loses. (Well, not yet anyway.)
 
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Alas, Apple saw a gap and they went for it.
Greed.
Like the casino, Apple never loses. (Well, not yet anyway.)

Yep. The casino might not 'lose' their games, but they can certainly lose customers/players if the price of entry is too high. If no-one wants to even go to the casino in the first place any more, no-one wins, or even has fun losing! :D

Which is all just a slightly drawn out way of saying this all risks Apple losing a lot of sales.
 
Apple statement to The Guardian: "Apple suggests product prices internationally on the basis of several factors, including currency exchange rates, local import laws, business practices, taxes, and the cost of doing business. These factors vary from region to region and over time, such that international prices are not always comparable to US suggested retail prices."
 
Apple statement to The Guardian: "Apple suggests product prices internationally on the basis of several factors, including currency exchange rates, local import laws, business practices, taxes, and the cost of doing business. These factors vary from region to region and over time, such that international prices are not always comparable to US suggested retail prices."
Apple suggests.

That made me laugh.
 
All this Brexit talk is a bit false really, they don't adjust it the other way in our favour when times are good as far as I remember, just a win win for Apple only this time I think they may have pushed it a step too far for all but those with ACD (Apple Compulsive Disorder).
 
In related news, Microsoft just introduced a $3000 i5 machine with 8 gigs RAM.

There are PLENTY of lower priced options on the market. But if you want the best (and the new MBP are by far and away the best laptops), pony up.

As a professional, I don't care about €200 or €300 more, and I know the resale value will be HUGE as always.

TOC is for men, sticker price is for kids.
Tell your resale value story to all the customers that bought the iPhone SE and then 6 months later watched Apple drop the price. That will hurt resale value a lot. Better hope they don't drop the price down the road.
 
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It's not just the UK. I've been looking at various discussions and Twitter streams for a few hours. Everyone is getting hit hard with price increases.
It's a new form factor with some brand new factory lines. It was going to be more expensive in its first year. And most people are now looking for the mid tier option, because Apple hasn't made the Touch Bar available in the cheapest MacBook Pro. But on top of that there are the price increases in other currencies. It's the combination of all these effects that hurts the most.
 
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Tell your resale value story to all the customers that bought the iPhone SE and then 6 months later watched Apple drop the price. That will hurt resale value a lot. Better hope they don't drop the price down the road.

It wasn't a huge drop though, £10. And only on the 64GB model (the 16GB price went up £20). I didn't care, personally. I really don't think that £10 price drop will hurt resale value very much for those who want to sell it on. It's a less than 3% drop.

The SE remains a curious fluke (in a good way) of a product as far as I am concerned, I don't know how it happened, but I'm grateful it did.

Edit: sorry, just realised you may not have been talking about UK prices here(?)
 
So what? Hitler's best result was 43,9% for the NSDAP and yet you bombed all of Germany. One gets punished for the sins of his nation. Their are no individual MBP prices for Remain voters and there shouldn't.

... What? You may want to take History class.

You appear to be a very unpleasant and ignorant individual who, clearly, has no recollection of how people live outside your own bubble. I doubt you would know where Germany is or it's size, if quizzed.

We're all dealing with numbers here. There is no way for you to appreciate the value of £1,749; you do not live here. Likewise, I don't know how expensive or cheap $1,749 is to the average U.S citizen.

You may want to gain some empathy before posting ridiculous comments that reference WW2.
 
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It's a new form factor with some brand new factory lines. It was going to be more expensive in its first year. And most people are now looking for the mid tier option, because Apple hasn't made the Touch Bar available in the cheapest MacBook Pro. But on top of that there are the price increases in other currencies. It's the combination of all these effects that hurts the most.
This is under the presumption that the touch tech is all new when it really isn't. Apple have been playing with glass touch for years. I hardly think they can justify spending so much on R&D and not save money going to their other lines and borrowing ideas.
 
For years Brits and their Yellow Press talked down the Euro and the City might have done even more, naming other countries PIGS and what not. And when they started to believe their own lies about the continent they are part of, they voted themselves out of the EU and isolated their little island from trade with their closest neighbors. I'm not sympathetic with Mac customers in Britain at all, they had it coming and here it comes.

Yes, because Bild is such a great paper! Germany has no gutter press and says nothing bad about the EU or immigration!

I can see why Germany and France cleave to the EU. It gives a freshly democratic Germany some method of atoning for its 20th century sins and means France maintains a modicum of post-war influence and removes the risk of Germany encroaching on French soil. They need the EU for deeply important historical reasons.

The UK joined the EEC for industrial-economic reasons and now finds itself in a breathlessly centralising Union that only Brexit seems to have stalled, with European leaders and bureaucrats acknowledging that changes need to be made to prevent the EU tramping all over nation states.

England, and Britain in more recent centuries, does not need the EU for such deeply entrenched historical reasons, and has enjoyed forms of parliamentary democracy and qualified monarchy for hundreds of years. I feel confident that the UK would never, unlike Germany, give in to any fascism. It is our nature to be deeply sceptical about ideology, and perhaps this makes us look unsophisticated to you. Unfortunately, the EU represents an ideology that has been for a long time a great source of concern, as reflected in the Brexit referendum.

As for isolating ourselves, yes Britain is an island, but appears to have done quite a lot for an island, changing the modern world in the process, and long before the EU was a twinkle in Jean Monnet's eye. You are talking to us in English for a start. Perhaps that is just a random event or pure good luck on the part of our little island? Think again.

The nastiness with which your comment was offered should also tell us something: that anger towards the EU on the part of the Brexit-voting public is wrong, but that anger towards the Brexit-voting public is right. Fascist much? Ask yourself: how much of the EU ideology have you grown up with and no longer question at all? Perhaps our island status gives us some perspective that the Continentals have lost?
 
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My current rMBP w/ 16GB RAM, 512GB SSD & 2GB discrete Graphics cost £1999 new. I was planning on pulling the trigger on the updated model. The updated model with same core specs now costs £2699.
Nothing wrong with the my current rMBP so looks like I will be keeping it. It's no longer an impulse upgrade for me.
I don't mind spending a bit extra for a Mac but can't help think how the Mac sales would look if Apple decided to be more competitive when it comes to pricing.
 
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People that lick Apples ******* squeaky clean every day are humorously in denial of the real reality out there. But hey it must be some good tasting arse!

The Australian $ much like the £ has in times been stronger than the US $. Did Apple adjust prices for this? Oh hell no! At best they would match the retail price of USA. But the moment our dollars loose value they are super quick to increase the price. But as soon as our $ gains strength they will ignore it for months on end.

What pisses me off the most of all:
-Apple are cutting cable lengths across products.
-removing more and more ports in the name of thinness. Then charging an arm and leg for adapters which should really be included in box.

The Apple Watch series 1 doesn't come with USB charger any more! Like wtf?!

The Apple Watch series 2 has halved the cable which can barely make it to anyone's bedside table.

The brand new MacBook Pros no longer come with the power cord to the brick! So it's just brick directly into wall now. Which for a lot of people will be too short. Guess I have to spend even more and buy that $40 cable. Even though your high end MacBook Pro will set Australian's back $AU 6,649.00. lol. That last year would cost about 4.5k.

Like seriously? You can't throw in a cable with the ridiculously high prices you now charge?

**** all of you that are delusional enough to make constant excuses for this behaviour.

I earn a fair bit of coin and can afford to buy any of this gear. But I won't anymore because Apple has turned in to a greedy company. They no longer look after their users and can't innovate for ****.

Apple was gaining great momentum in the education space, but with these prices students will not be affording these things.

What utter morons.

EDIT: I will clarify that if the UK pricing comes $ to $ or within 5% of it, thats fair. However my points aren't aimed directly at this issue. Increasing the cost of older products is embarrassing! Everything that hasn't had a refresh this year should have had a price decrease. After all it's older tech. It's cheaper to purchase from the production line.
 
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If I cast my mind back to when the pound was much stronger against the dollar, in 2006-2008 it was around $1.90/2.00 to £1, Apple's prices didn't come down then to reflect the exchange rate! Yet when it goes the other way, they raise their prices...a lot! Apple wins every time!

It's almost as if Apple is a public, for profit company.
 
Tell your resale value story to all the customers that bought the iPhone SE and then 6 months later watched Apple drop the price. That will hurt resale value a lot. Better hope they don't drop the price down the road.

We're talking about computers.

Don't know specifically about the SE; however, I've always sold my iPhones to exceptional residual values.
 
People that lick Apples ******* squeaky clean every day are humorously in denial of the real reality out there. But hey it must be some good tasting arse!

The Australian $ much like the £ has in times been stronger than the US $. Did Apple adjust prices for this? Oh hell no! At best they would match the retail price of USA. But the moment our dollars loose value they are super quick to increase the price. But as soon as our $ gains strength they will ignore it for months on end.

What pisses me off the most of all:
-Apple are cutting cable lengths across products.
-removing more and more ports in the name of thinness. Then charging an arm and leg for adapters which should really be included in box.

The Apple Watch series 1 doesn't come with USB charger any more! Like wtf?!

The Apple Watch series 2 has halved the cable which can barely make it anyone's bedside table.

The brand new MacBook Pros no longer come with the power cord to the brick! So it's just brick directly into wall now. Which for a lot of people will be too short. Yes I have to spend even more and by that $40 ****ing cable

Like seriously? You can't throw in an ****ing cable with the ridiculously high prices you now charge?

**** all of you that are delusional enough to make constant excuses for this behaviour.

I earn a fair bit of coin and can afford to buy any of this gear. But I won't anymore because Apple has turned in to a greedy company. They no longer look after their users and can't innovate for ****.

Apple was gaining great momentum in the education space, but with these prices students will not be affording these things.

What utter morons.
Phil Schiller has "designed" Apple out of the market...
 
You appear to be a very unpleasant and ignorant individual who, clearly, has no recollection of how people live outside your own bubble. I doubt you would know where Germany is or it's size, if quizzed..

Not disagreeing with anything you've said here, but you might want to check his/her location and edit your post o_O
 
Also, we didn't all vote to leave the EU. Please don't lump us all into one category. Also the people that voted to leave, demographically speaking, aren't Apple's target market.

Utter, discriminate nonsense! Many, many smart people voted out. The half-educated appear to think that the UK will explode without the EU. They evidently have more money than sense.

First, please, please remember this dictum: companies will use Brexit as an excuse for price rises that have been long coming regardless of Brexit. Do not believe this nonsense. It was predicted before the Brexit result.

Brexit aside, it's clear (catch up, people!) that many other countries have been hit in the same way. What the heck is Apple thinking here? I am a complete spendthrift and Apple fanboy but I am bewildered at the expense. Even I, who treat money like water, baulk at the prices now.

Ouch, ouch, ouch.

I like the new Touch Bar, but it is clear that Apple for a while has been losing some fans, despite making otherwise very solid products, but they appear to be making iterative changes in such accumulation that, added together, they appear like a great pile of mediocrity. I mean, 90 minutes to discuss the MacBook Pro, mainly centred on the Touch Bar? Removing SD slots and, holy of holies, the Magsafe port?? Do they not know how many times that thing has saved me??

There is a certain lack of proportion in the House of Apple. Apple is acting just a bit weird and there is some disconnect that even a fanboy like me is feeling, and this goes beyond Apple just making some transitional changes. It's running deeper.
 
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Phil Schiller has "designed" Apple out of the market...

You know what though...

I don't have a problem if Apple create a high end tier of their "Insert any Product here" throw in a bunch of extra super cutting edge tech and go on to charge you an arm, leg and kidney. If you can afford it then good for you.

But cutting out stuff like cables, ports (not including the most popular adapter (e.g. Ethernet) in the box etc. And then INCREASING the cost of their OLD products..... Jesus Christ.

Apple should have DECREASED the cost of their entire product line that hasn't received a refresh. After all it's old tech that has become much cheaper in the supply chain.
 
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