You're kidding right? Credit cards cost 2-3% of a transaction value while CurrentC ACH is close to $0. Plus Apple pay may be even higher with Apple's cut included. A retailer would be stupid not to push CurrentC. Now if Apple and the credit card providers were willing to lower their processing fees down to ACH levels more retailers would probably considered it.
By the way, why can't windows users watch Apple events live on their PCs? Do Apple stores accept Google Wallet or Paypal?
Sigh... another person that has no clue what they are talking about.... do a little research before posting.
Apple does not charge the retailer anything. Not one penny. The bank does pay Apple 0.15%... which they are glad to do because it decreases their fraud exposure and having to reissue 50 million credit cards every other month.
Of course ACH is cheaper than credit card transactions... its great for the retailers. I don't think anyone would argue that fact. But consumers would have to buy into the fact that they have to give up their social security number, drivers license number, and bank account number to a bunch of retailers that already have a bad history of protecting banking information. And this time, a breach could drain checking accounts where it's harder to dispute, and I also have to give up general fraud protection, reward points, extended warranties, and all the other benefits that Visa, MasterCard, AMEX, and Discover provide to me? Why?