You do know that that was more of an advertisement than a "behind the scenes"? I mean sure it CAN be done. But I will bet you anything that after recording and producing that those people went on using normal desktop software. It's a nice proof of concept, but nowhere near to proof of competence.
I would have to disagree with that assessment...I also have to think that no one at the ad agency or Apple wants it to be known that they lied about how those videos were produced. Here is another video of You Tube personality Jonathan Morrison editing a video in LumaFusion -
I am not claiming that the iPad Pro can replace a full editing suite or that it is suitable for editing RED RAW or ARRIRAW footage yet, but the new iPad Pro can do 4K/60p and Filmic Pro unlocks much more of the iPad Pro or iPhone's potential than the Camera app. Barriers are being broken down slowly.
I had an iPad, with the introduction of larger screens on phones it was of no use anymore. Can you create your own shortcuts? How about shortcuts in non-Apple apps? Use keyboard to operate apps on multiple screens, have apps on several virtual desktops...
Again, some often used shortcuts do work. Still it's a long way to normal usability.
No, you cannot currently create you own keyboard shortcuts for apps as you can in macOS. App developers are including keyboard shortcuts in the apps more and more now, which is a positive development.
No, iOS does not have virtual desktops and limited multi-screen support. Because the current iPad Pro was released mid-cycle, iOS 12 only makes rudimentary use of the USB-C port. We will have to wait until iOS 13 before we see how Apple is going to take advantage of the hardware, which clearly outstrips iOS 12.
It is NOT a matter of time or app developement. Simply put, these apps are handicapped because of the whole iOS usability. They will never be able to streamline them like desktop versions unless they change the OS.
Operating systems evolve over time, regardless of platform. Perhaps some enterprising company will come up with a better mousetrap. Perhaps this will remain a sore spot forever.
Reference tracking, easily jumping between article discovery and writing, etc. No can do.
Again, if the market is large enough to warrant investment, someone will make a better mousetrap. According to Wikipedia, there are several reference tracking apps, some for iOS, some web-based, some active and some defunct. I cannot speak intelligently enough about the subject, so I readily admit that I am out of my depth. However, if the tools exist and workflows can be created that are not byzantine for the sake of proving it can be done on iOS, I begin to wonder if the objections that will pop up have more to do with "Well, that is the way we have always done it." and resistance to change than to a lack of tools available. I am not directing that specifically at you...just making an observation.
Started scrolling, but discovering that you need to programme your own subroutine in Shortcuts via multiple services to do a simple procedure as unZIP something. Yes, I will so use this daily.
Needing to pack and unpack ZIP archives is something I need to do on a daily basis as well and so it is super frustrating to me that Apple has not baked this into the Files app. I can think of a few security-related reasons why they may not have done this yet, but I would think that allowing a third-party dev to release an app in the App Store shows that they are okay with it. I sincerely hope that they include the functionality in iOS 13 as that is one more brick out of the wall for me.