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Your characterization of Tim Cook as a marketer is puzzling given your claims of liaising with Steve. Tim is an Industrial Engineer and never held a marketing role at Apple. That’s common knowledge and you don’t need to know Steve Jobs personally to know that. Nevertheless, I do agree with everything you said about Steve. His vision, leadership and impact are unmistakable.

My point is that Steve’s vision and contributions were necessary but not sufficient to create the Apple that exists today. Someone had to build the infrastructure to realize the vision and to make those lofty ambitions real. That person is Tim Cook in his roles as VP operations, supplier relations and later COO. It was Tim Cook who built the global manufacturing and logistics infrastructure that allowed Steve’s lofty vision to be realized .. and subsequently transformed Apple from a visionary niche company into a global product and service company. Cook was Steve’s choice to lead Apple for good reason and Steve’s wisdom is demonstrated by the results delivered under Tim Cook’s leadership. These results place Tim Cook amongst the most accomplished business leaders in history.
You seem not to know Tim's actual history? Yes his first degree was industrial engineering from there he progressed to Business Administration, and what was his first job? IBM fulfilment director then his job entailed procuring and managing product inventory so not much innovation or use of engineering but much more aligned to business admin and he's done that well, but for me that's more to do with marketing. As far as Apple goes he has done a great job for Apple but with no real evidence of engineering playing a part for him, but where Steve obviously recognised Tim had talents to move Apple on as Tim owed his job in no small way to Steve anyway, and Tim's success can never be ascribed to any engineering input he's personally made, but that doesn't detract from his business administration skills which Apple's value demonstrates.

But we must remember that without the innovation Steve injected, without NeXT OS, there would not have been the products for Tim or anyone else to build upon. I don't detract from Tim's undoubted success, but without Steve there was nothing to make a success out of, and Apple were in a really bad state before getting Steve back.
 
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iPhones should be staggered in size and performance like the (13/15) MacBook Air and (14/16) Pro lineups:
iPhone 16: 6.1 inches
iPhone 16 Pro: 5.8 inches
iPhone 16 Plus: 6.7 inches
iPhone 16 Pro Max: 6.9 inches
 
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As an aside:


I couriered a letter to Tim Cook about Apple starting the restriction that artists could not change their stage or band name and change it in their previously released songs. Because of this (mostly just as convenience to the corporations that handle the music) this is being copied by other streaming services. Artists no longer have control over their music that they had before.


Rant over (I’m not a Tim Cook fan in so many ways…).

I suppose it helps build band (brand) recognition.

Scarecrow Boat, Nothing Rhymes with Orange, Everything Rhymes with Orange…
 
I'd like to see them push for more states to add digital ID's to Apple Wallet, and push more retailers to add Apple Pay acceptance. Looking at Wal-mart, Home Depot, and Hobby Lobby.
 
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- AirPods Pro 3 - with priority given to even better sound quality over noise-canceling

- iWatch Ultra with BP monitoring

- CEO with some serious vision - I'm bored with Apple products, create something exciting to make me want to open my wallet to upgrade
 
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I want to see more regular updates to all Apple mainline products in 2024. The amount of product updates per year is similar to a much smaller company just seems wrong.

I like the see a lighter AirPod Max that looks more like a tradition headphone along with a better case for starters. That is now 3 years, 1 month old.
 
I want to see more regular updates to all Apple mainline products in 2024. The amount of product updates per year is similar to a much smaller company just seems wrong.

I like the see a lighter AirPod Max that looks more like a tradition headphone along with a better case for starters. That is now 3 years, 1 month old.
No to your first point. Yea to your second.
 
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Since Sal Soghoian left Apple in 2016, automation has become an incoherent, fragmented, buggy, godawful disgrace. Implement a single brilliant solution, preferably based on Swift. At this point in history, some large minority of the customer base can code. Stop pandering to those cannot or will not. Instead, inspire them, and the rest of us.
 
Declare the year of the Exterminator and a major initiative to kill bugs, many of which have been extant for years, and more of which appear with each major OS release, particular in macOS.
 
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The slavish iOS port of System Settings is a perfectly horror under macOS. I hate it with a hot, hurty hate.

Try again. You can hardly do worse.
 
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Accessibility features are currently so complex that even kids don't comprehend them.

Rich nations are nearly all experiencing a demographic shift toward the elderly. Address their needs. At the very least, declare The Year of the Readable screen, and launch a major initiative to elegantly support scaled text on absolutely everything. Provide an app to set them, with an interface reminiscent of an optometrist's traditional "Which is better? One, or two? One, or two?"
 
Fractional UI scaling, or failing that a large enough frame buffer on at least one version of the Mini to downscale the Samsung G95NC to 150%.
Now that they’ve got San Francisco Icons and developers have been told to use SVG icons for ages, they should flip the display process from rasterising then scaling to scaling then rasterising, allowing arbitrary scaling without artefacts.

The way they do it now was a kludge to make old bitmap UI elements look OK on Retina screens, and it has stuck around far longer than it should have.
 
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