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Business features on the iPhone, like call transfer, abbreviated dialing, hunt groups etc.
 
A CRM app that consolidates email, Linkedin, SMS, phone calls, and voice mail details
 
How does a 12 month OS update cadence make apple more money when OS updates are free?
Becasue each iteration drops support for older hardware, giving loyal customers the choice between no security updates and buy new hardware.
Each iteration usually also adds a few features limited to new hardware, creating the illusion among customers that hardware just a few years old is obsolete.
 
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For 2024 I like Siri at WWDC 2024 to be capable of perform multiple tasks, as well as more tasks that involve multiple parameters. Siri should be also used for spoken language translation, not just spoken converted to written. Not asking for knowledge navigator but beyond this simple single process digital assistant currently.
 
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For 2024, I would love to see Siri deleted, it is a useless stupid tech that is worse than USB1.. Apple never thought about folks outside of the United States... When I ask Siri when are The Sharks playing, Siri should not give me some useless team in the USA.. Siri knows I am not in the USA..so why give me useless information?? So I just never use Siri, it is useless..
 
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Becasue each iteration drops support for older hardware, giving loyal customers the choice between no security updates and buy new hardware.
Each iteration usually also adds a few features limited to new hardware, creating the illusion among customers that hardware just a few years old is obsolete.
It takes an extraordinary level of cynicism to assert that excluding software update support for 10 year old computers is a tactic to make more money — especially when that level of support is industry-leading and comes from a company that is verifiably security focused. And it takes a similarly unusual level of entitlement to expect all new features to be available on older hardware.

For your information, Apple's security software update policy for vintage and obsolete products is as follows:

- Apple supports all Macs that are not yet vintage or obsolete. In practical terms, this covers every current Mac and all Macs discontinued less than seven years ago (https://apple.stackexchange.com/que...ng-security-updates-on-older-versions-of-os-x).

- Vintage Apple devices will still work, and some devices may even receive occasional system updates if they support the latest operating systems or if a major security flaw needs to be patched. However, vintage products receive reduced support (https://lifehacker.com/what-happens-when-your-apple-products-become-vintage-or-1843417759).

- Obsolete products lose all support, including repairs, system updates, and security patches. Apple makes no exceptions to this rule (https://lifehacker.com/what-happens-when-your-apple-products-become-vintage-or-1843417759).

- The list of vintage and obsolete devices can be found on Apple's support site (https://lifehacker.com/what-happens-when-your-apple-products-become-vintage-or-1843417759).

It's important to note that the availability of security updates may vary depending on the specific device and its compatibility with the latest operating systems. For example, the security update is available for iPhones, iPads, and Macs that came out in 2013 and later (https://www.makeuseof.com/apple-security-updates-for-10-year-old-devices/). Additionally, the length of support for iPhones is longer than what is typically offered for Android devices.

Let’s be real people, life is too short to look for the negative in everything — or invent negatives just to make cynical points. 🙏🏽
 
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I think that it would be absolutely the best thing ever if Apple made the decision, ok the product/software application has now reached obsolete status, we are going to make all files open source.. For any product/sofrtware that is +10 yrs or older, regardless of what the product is...

Why not send Aperture, Final Cut Studio 2, Quicktime, to open source, if Apple feels the product is no longer viable. A lot of folks would love to recycle, upcycle, repurpose for new projects..
 
In 2024, I hope Apple addresses user concerns, delivering seamless software experiences and fixing persistent issues. Introducing groundbreaking products, like an eco-friendly iPhone, at competitive prices would be a win. Combining innovation with affordability is key. Additionally, enhancing community engagement through exclusive events could elevate the user experience. Here's to a year of progress, problem-solving, and exciting releases!

I have a hunch of something unique and new coming from Apple in 2024....
 
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It takes an extraordinary level of cynicism to assert that excluding software update support for 10 year old computers is a tactic to make more money — especially when that level of support is industry-leading and comes from a company that is verifiably security focused. And it takes a similarly unusual level of entitlement to expect all new features to be available on older hardware.
Your claim of 10 years is wide off the mark.

Counting from relase date of a computer model, there is on average 6,6 years of macos updates and around 2 more years of security patches.
For a consumer buying a model a few months before discontinuation ( a date never published before the actual discontinuation) gets on average only 5,5 years of os updates.



No one is expecting new features that depend on new hardware to magically be installed via software update. But there certainly are software features actively developed and marketed with every major OS release that is unavailable on macs just a few years old that has the needed hardware.
Apple spends a lot of money and energy marketing every major os-release and I think they have fostered customers to have a very high rate of newest os adoption.


I never said it was a tactic to make more money. The question was "How does a 12 month OS update cadence make apple more money when OS updates are free?" and the answer was that even free upgrades drive revenue because you need to buy new hardware to get your free upgrade. There is nothing cynical about this fact. I'm writing this from a perfectly fine macbook air bought in 2019 where the hardware performs adequately but with OS and security nearing end-of-life.


If I started to get "check battery" messages from the OS, would I invest more money in this machine that "has no future" regarding os and security patches? Personally I might, but my take is that most consumers wouldn't. They would invest in new hardware despite current hardware being OK, and the EOL software and security is a part of that decision.
 
Your claim of 10 years is wide off the mark.

Counting from relase date of a computer model, there is on average 6,6 years of macos updates and around 2 more years of security patches.
For a consumer buying a model a few months before discontinuation ( a date never published before the actual discontinuation) gets on average only 5,5 years of os updates.



No one is expecting new features that depend on new hardware to magically be installed via software update. But there certainly are software features actively developed and marketed with every major OS release that is unavailable on macs just a few years old that has the needed hardware.
Apple spends a lot of money and energy marketing every major os-release and I think they have fostered customers to have a very high rate of newest os adoption.


I never said it was a tactic to make more money. The question was "How does a 12 month OS update cadence make apple more money when OS updates are free?" and the answer was that even free upgrades drive revenue because you need to buy new hardware to get your free upgrade. There is nothing cynical about this fact. I'm writing this from a perfectly fine macbook air bought in 2019 where the hardware performs adequately but with OS and security nearing end-of-life.


If I started to get "check battery" messages from the OS, would I invest more money in this machine that "has no future" regarding os and security patches? Personally I might, but my take is that most consumers wouldn't. They would invest in new hardware despite current hardware being OK, and the EOL software and security is a part of that decision.
Let just call the OS longevity 6 years. So with annual updates the life spans is 6 updates, with 18 month updates the longevity is 4 updates, with 24 month updates the longevity is 3 updates. But in all 3 cases it comes out to 6 years. Assuming the hardware is replaced at the end of the OS longevity, it is still replaced at the same 6 year rate. So how is this making Apple lose money again?
 
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Does Apple keep computer specs aligned with chip upgrades? Would they do a Thunderbolt 5 M3 Studio or wait to refresh everything with M4?

Does Apple keep computer specs aligned with chip upgrades? Would they do a Thunderbolt 5 M3 Studio or wait to refresh everything with M4?
Good question. I might have to wait for an M4, which could be paired with a refresh of their display lineup. The point where Thunderbolt 5 is offered though is the point where I'm upgrading due to the monitor capabilities it adds.
 
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I would surprised if by 2025 Apple has abandoned all desktop, laptop and ipads, focus on vision pro 2, and phones.. Desktops are such a waste of time for Apple, they have not tried since the 2000's cheese graters, since then semi useful expensive badly engineered Mac Pro, the laptops are confusing, what is a pro, what is an air, and once you start adding keyboards to the ipads, you have a functional laptop, with a touchscreen...

Apple should just give up apps, hardware apart from VisionPro OS, iPhone OS... Shutter the rest..Apple clearly has zero interest in Final Cut Pro...
 
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Greatly expand and improve Siri to be useful for something other than playing music and controlling your smart home.

A Spotify connect like devices we can put at our stereo systems. Something we can control from our iDevices and play back lossless audio directly from Apple Music avoiding Airplay.

* When I remove albums/songs from my library don't remove songs from playlists. Sheesh!
I would also like to see an overhaul of AirPlay to allow for hi res audio and, as you mentioned, a feature similar to Spotify Connect/Tidal Connect/Casting/ Amazon Connect. By the way, AirPlay 2 will add lossy compression to their lossless files when being sent to AirPlay 2 compatible streamers…quite ridiculous.

AppleTV support for Apple Music Hi Res.

Controlling Apple Music on iPad with Apple Watch.

Bit rate switching on the fly with Apple Music on the Mac.
 
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More than I think having thumbs I would love to be able to afford to replace my 2013 ipad mini, with an ipad that runs FCP for Ipad, an ipad that does not cost overt R30 000, which is just not under any circumstance affordable.. It is not about working harder, or what, I work crazy hours, I make a great income, this is about Apple being a bit unreasonable.. There is no justification for an ipad to cost R30 000 here in South Africa...

There is just no way this is logical, it is insane, stupid, look brass tacks here, if anyone has no use for their ipad, that can run fcp for ipad, I really would love to be it's forever home, it would help so much.. I have tried, written well over a dozen times to Apple Inc, explaining the issues about the insanity of prices here, and even the local "fencers" the local we buy your goods for a loan place, they have the used almost as much as new... So no go there...

I really would love an ipad to run FCP for Ipad, it would help such a lot...
 
The cheapest new is R 14 499 for the 5th generation ipad Air 64GB SSD... Apple M1 chip. 8-core. CPU 8-core graphics. Apple Neural Engine, according to the local "istore" listing...What is so frustrating is that ipads are so expensive, so you use them for a very long time, I am not going to save and buy the cheapest as it will turn into a useless device in almost no time, where as more expensive would be viable for 5 years, my old ipad was for about 10 yrs before it became e-waste due to every single application not working.. Not even google calendar..
 
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I want Apple to be a real tech company doing hard r&d in areas of Ai, Aug reality and 6g communications. Apple feels like a marketing company that outsources and acquires tech from 3rd parties. Arm is licensed. Camera modules are made by Sony. Display is from Samsung. Cellular modules and batteries are outsourced. Siri bad as its was an acquired tech. What does Apple even do?
 
I want Apple Music to stop fiddling with personally curated purchased music from the iTunes Store. If I have 180 playlists on my copy of Apple Music, I don’t want any of those playlists to disappear from my iMac simply because Apple is trying to find ways to reinvent its catalog on its servers.
 
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