HobeSoundDarryl
macrumors G4
There is NOT going to be an M2 iMac. All the rumours state the iMac is skipping M2 and going straight to M3.
I admit I will be somewhat disappointed if the upgraded iMac doesn’t come out by the end of the year. It’s long overdue.
I've seen those rumors but they seemed to align with a number of other Macs also rolling out with M3 in the Fall. In fact, they seemed to have people worrying about M3 coming too soon vs. recent M2 launches.
Now that that looks just about lost cause, you have this lone M1 Mac among a sea of M2s heading into the biggest revenue season... with expectations of the next upgrade cycle being perhaps Spring. Try to fire up some iMac revenue for the holidays or ignore it until Spring when wallets won't be nearly as opened and spending so freely? What would Apple beancounters choose? What would they want??? 💰💰💰
Apple wants to maximize holiday money. So if they want another event they need to bring something interesting. What's likely in the can now and ready? iMac upgrade, iPad Air upgrade, maybe some accessories?
I don't see M3 iMac hitting in October and then nothing else M3 until Spring. So I see the code for one more 2023 show as: if anything, then M2 iMac, else no event... followed by if M2 iMac, then probably press release it vs. having a big video show for an hour or two.
I suspect most of the remaining Lightning accessories get no show at all- just switched to USB-C as inventory of Lightning versions reach some threshold to sell out without a store losing any revenue while USB-C replacements are "on the way." While I'm quite happy to see Lightning GO, I don't think USB-C is show or newsworthy on accessories that sell in tiny fractions of volume compared to the 64,000 LB Gorilla that finally made the jump.
But we'll see. Anything can happen. Maybe they will all jump to M4 in October and be delivered in the Apple Car.
Last edited: