Huh????
What is your point?
Here is my point.
It looks like Apple has just become a company without the real, enthusiasm or energy anymore to continue to press to make the best products. If you don't have that "zeal" anymore, give it to the next who want to press the new frontiers and call it a day. This is the "circle of life" of business, products etc. It is what it is..
Yes, Jobs was the center of that and I don't want to continue the "wish Jobs was still here" thing. But, if there was something wrong with a product JUST before releasing it, Jobs would put it on "hold" until it was worked out. If there was a know issue, he would eventually do something about it...usually (of course not always - you are a business still). With all of Jobs' short-comings, He still considered it "his" product and he did not care how much money was lost if the product was not "right" in his eyes. He was concerned about "the little things" and that matters.
I remember when the MacBook Air's and MacBook Pro's use to come with a black velvet cleaning cloth so you can wipe your screens. Classic...shows what the company (or the owner) is ultimately concern about...
the experience overall. Does not cost much...but that was cut...? Why?
Boxes and packages had to be quality as well as the products themselves, now...really thin and lower quality but still "looks" good- like the newer generation's priority (most do not care about packaging, but it was a classic touch over the rest and brought a sense of you are paying premium pricing and the packaging showed it). The insides was also important even though no one generally would see it or really care.
The experience of the whole was just as important then as the actual using of the product. A wholistic view that everything had to be "just right" or nothing was released. The customer was important, not just receiving their money (that is important of course - be real). Yes, during those times there were issues etc., but overall this was the philosophy and it showed.
Now...the importance of cutting everything down to the minimal to save a $ over quality, product integrity and especially user-experience makes Apple (now IBM) just like the others that they use to fight with. The MacBook Pro Keyboard issue...if it is a design issue, yea nice try...do what it takes and resolve it. This is not a PC for $299 that you just buy something else if the keyboard is bad. If something was wrong with a product, even if it was out-of-warranty. Apple generally would fix it. Not Now....Now, they totally ignore it UNLESS the courts order them to do something.
Apple care...USE to be an option. It was almost insulting to think that you needed it because the product should work when you bought it...if you need Apple Care...it was the "dumb" user who did something...this was generally the mentality. Products "generally" did not need Apple Care, it was just insurance. Now...a must, not because the user does something, but the mentality is now that you HAVE to buy it because there is a chance (great) that something is wrong with the product out-of-the-door.
If during the times before the new Apple, the Mac Pro issue would not have been pushed under the rug. I have one. Jobs would at least try to put butter on the issue and convince everyone that "hey" we tried something "different", but think-ing "different", we thought ourselves into "different" issues that were unseen at the time"...this would have been done early...not waiting 4 or more years to say something and let Pro users run away...they did not even saying like..."hey..bring your model in and we will change out the graphics card or check it out, or give options to make it right...or even upgrade it". This would have shown care for the user...
I had one of the original iPod nano's (loved it) and years later...when their was just a few overheating issues recorded around the world (one or a few reportedly caught fire), instead of just waiting until it happens, they said..Ok..it is a possibility, if you want, give it back and we will give you another...not just another, but one that is 5x better. No questions ask.
I had one of the original MacBook Air's. It had a hinge design problem. These things just happen and is part of design when you do something "different" and it takes time to get it right. It took "awhile" to get it right. I took my Air in for service for something else besides the hinge. I had to take it in about three times due to some issues found after repairs. They said., "We are sorry that you have had so much difficulties with your Air, because of that, we will exchange your three year old Air for the latest." They were impressed that I keep the thing in good condition and that there was not one scratch on it (meaning they saw I took care of it reasonably.). These were the days when they were climbing up the latter and competing with everyone else to be the best.
Now...or maybe a few years ago right around Jobs' death, Apple became the #1 company in the world, they reached their goal, and at the time each of their products were a "must have". The height of their game.
Once they reach the top...There is nowhere else to go..but down...slowly. Yes, they still have "good" products, but there is no incentive to push any longer to be the top or even maintain being "champ". They became everything that they were fighting against and they also used that fight (marketing gig) to get to where they are now.
So my point is...Apple...to those in charge, you did it..if you are tired of the game...then give it to someone else and let them now push to go further. The customer deserves that...they got you to where you are now...
Don't make us have to go elsewhere...we do not want to go...