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Before, it was the best phone I ever used because it did everything I wanted it to. Now? Because I spent so much money on apps that it would be very difficult to jump ship.
 
We all know there's a ton of other phones out there (specifically, Android phones) with nice big screens, file systems, Flash, better Google service integration, customizability, more APIs, real multitasking, quick toggles for settings, ect, ect, ect...

But there's something holding you back...

Happy sharing!
The design, engineering excellence and usually reliable and seamless user experience can't be found with any other manufacturer. The 4S has hopefully ended my search for an (almost) perfect phone, and I'll keep it for at least a couple of generations ...something I couldn't hope for with a plastic fantastic model.

I'm not sue if that says more about Apple's quality, or the lack thereof from the competition.
 
Because it works. As in, I'm already comfortable with how everything works and how it does stuff. I don' want to waste my time trying to figure out something new. I haven't felt the desire to try something new since I'm happy with my functionality. I only have a modest desire to upgrade my 3GS to the 4S.

I'm very happy with my phone. Just wish it wouldn't lag or crash at times (thus my temptation to go 4S)
 
I wish the iPhone would have 4G, tethering, and the ability to play videos online like Android phones can, but I'd say the reasons that I'm sticking with the iPhone for now despite that are:

+) I've tried a few Android phones in stores and it's just not as smooth of an overall experience. Simple tasks that are easy and smooth on the iphone seem awkward or don't work as well when using the Android phones I've tried.

+) Investment in the app infrastructure. There are a number of Apps that I've bought and rely on now (easily over $100 worth) and I don't want to rebuy them for Android, plus I feel like the Android versions either would not be there or would not be as good. I also feel like developers give priority to their iOS apps (so I'll generally be able to run the latest cool apps and app versions) because there's less concern for piracy, it's more profitable, and it's easier to create a good uniform experience because they don't have to be optimized for as many different processor and screen size configurations.
 
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