my suggestion
iPlay
also I think that they should offer more stuff on itunes. I think they should sell movie tickets, similiar to fandango, but you have a "buy ticktets now" button right next to the trailer in itunes. After you watch the trailer, you can buy tickets, it automatically syncs the date to your ical, and charges your itunes account.
I think itunes needs to become the "best buy" of the internet. And they also need to have a service similiar to paypal. Just one single place where you can buy anything media related. even concert tickets, with the purchase button being next to the current artist your looking at. based on your location, it automaticall has a little pop up or something that says "so and so will be in your area on so and so date, would you like to purchase tickets?" and you can, and just charge your account. Maybe itunes can even do some cross promotion, where if you buy a ticket, a couple of downloads are available. I also think that they should open a part of the store for independent film, where people can upload there own movies, and set a price and see how well they sell. apple will just take a percentage of the profits. anyways, thats my idea and hopefully that will be the direction that iTV o iPlay will go, just being a portal to all the available media out there.
I think itunes should open up a sort of "wikipedia" media thing, where just as much content is user created, as is commercially created.
also I think another really interesting thing would be commercials. I know I know, not in the videos themselves, but maybe people can vote on the funniest or cleverist commercials and then those top ones will be available free for download, I know theres a lot of superbowl and budlight commercials I would love to see again, not to mention commercials from other countries with less on-air restrictions. It would be free advertising for the involved companies, and would be "one more thing" that people can go and download, and free.
I think it would also make competition among commercial makers, cause they would want to one up eachother and be funnier or crazier or whatever, trying to get that itunes top spot. If any of you have seen that "stunt city" dooderant commercial, that is exactly the kind of commercial I would love to have on my ipod. Maybe they can even have a dynamically created video, maybe 22 minutes long (standard tv show) that is auto assimilated based on votes. I dunno, now im rambling, gtg back to work, peace out.