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Apple often holds its first media event of the year in March, so the company could be just weeks away from announcing new products.

New-Macs-iPads-iOS-17-4.jpg

Below, we have outlined what to expect from a potential Apple Event this March.

Past Apple Events in March

Apple has held five events in March since 2015:
  • Monday, March 9, 2015
  • Monday, March 21, 2016
  • Tuesday, March 27, 2018
  • Monday, March 25, 2019
  • Tuesday, March 8, 2022
iOS 17.4 in March

iOS-17.4-Feature-Blue.jpg

In its press release announcing major App Store changes in the EU, in response to the Digital Markets Act, Apple confirmed that iOS 17.4 will be released in March:
Developers can learn about these changes on the Apple Developer Support page and can begin testing new capabilities today in the iOS 17.4 beta. The new capabilities will become available to users in the 27 EU countries beginning in March 2024.
Apple has until March 6 to comply with the Digital Markets Act in order to avoid fines, so iOS 17.4 will likely be released before then.

In addition to the changes in the EU, key new features in iOS 17.4 include Apple Podcasts transcripts, a new iMessage security protocol, new emoji, and the ability to use the Apple Cash card on more websites by generating a virtual card number. The update also includes preparations for the launch of next-generation CarPlay later this year.

Other software updates expected to be released in March include iPadOS 17.4, macOS 14.4, watchOS 10.4, tvOS 17.4, and visionOS 1.1.

Rumored Announcements

New iPads With Aluminum Magic Keyboard

iPad-Air-12.9-Inch-Feature.jpg

Apple will likely launch new iPad Pro and iPad Air models "around the end of March," according to Bloomberg's Mark Gurman.

The next iPad Pro models are widely expected to be the first iPads equipped with brighter and more vivid OLED displays. Other rumored or likely features for the iPad Pro include the M3 chip, MagSafe wireless charging, a redesigned Magic Keyboard with a larger trackpad and an aluminum top casing, and a landscape-oriented front camera.

A larger 12.9-inch iPad Air is expected alongside an updated 10.9-inch model. Other rumored or likely features for the iPad Air include the M2 chip, a redesigned rear camera bump, Wi-Fi 6E support, and Bluetooth 5.3.

Could the second-generation Apple Pencil recently going on sale for a record-low price hint at a third-generation Apple Pencil announcement too?

New MacBook Airs

MacBook-Air-15-Inch-Feature-Purple.jpg

Gurman also expects Apple to announce new MacBook Airs in late March.

The 13-inch and 15-inch MacBook Air are expected to be updated with the M3 chip simultaneously, with key benefits over the M2 chip including faster performance and hardware-accelerated ray tracing for improved graphics rendering in games.

No major design changes are expected for the MacBook Air this year, but the laptops will likely gain support for Wi-Fi 6E like other Macs.

Apple already updated the 14-inch MacBook Pro, 16-inch MacBook Pro, and 24-inch iMac with the M3 chip in October 2023.

New iPhone Color?

iPhone-14-Yellow-Feature-2.jpg

Apple often introduces new iPhone colors around March or April, midway through the smartphone's annual release cycle.

Will the new color this year be (PRODUCT)RED?

Article Link: What to Expect at Potential Apple Event in March: iPads, Macs, and More
 

Lounge vibes 05

macrumors 68040
May 30, 2016
3,576
10,517
I have a feeling a big focus of this event is going to be “Home”.
This recent 17.4 beta cycle has had so many references to it that I feel like it’s inevitable.

iPads getting thinner? And getting MagSafe? And OLED displays?
To me, that sounds like they’re bringing standby to the iPad with a new dock, and it’ll be always on because of OLED.

At the same time, so many software mentions of “homeOS” and a new HomePod with an LCD display powered by an A15 chip.
There has to be some fire with this smoke…

 

AND411

macrumors member
Jan 22, 2021
84
172
As long as dumb people are paying 1300+ for 8/256, why should they?
Is that right? As we all know, Apple has had to accept a significant decline in Mac sales, one of the main reasons for this is certainly this customer-unfriendly policy of offering a ridiculous 8 GB Ram and 256 GB SSD in the basic configuration and charging exorbitant prices with profit margins of 900% for upgrades.
12 GB RAM and 512 GB SSD would be what you should expect for a basic configuration these days.
Or they lower the prices for more RAM and SSD to a reasonable level, $100 for each step would still be a hefty profit for Apple. Customers would buy even better equipped Macs.
 

dynamojoe

macrumors regular
Mar 31, 2011
213
457
Miami, FL
I suddenly find myself in the market for a MacBook Air (replacing my kid's Early 2015 MBA) and i was just about to settle on a refurb M2. I wish I knew when this event was going to happen.
 
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NagasakiGG

macrumors regular
Sep 20, 2017
197
215
Is that right? As we all know, Apple has had to accept a significant decline in Mac sales, one of the main reasons for this is certainly this customer-unfriendly policy of offering a ridiculous 8 GB Ram and 256 GB SSD in the basic configuration and charging exorbitant prices with profit margins of 900% for upgrades.
12 GB RAM and 512 GB SSD would be what you should expect for a basic configuration these days.
Or they lower the prices for more RAM and SSD to a reasonable level, $100 for each step would still be a hefty profit for Apple. Customers would buy even better equipped Macs.
Yea now they start declining, but still there a lot of people saying "hurt durr I want a Mac as status symbol, don't care what specs it has as long as it has an Apple on its cover". That why people have such a fetish on purchasing their stuff on "new" colors.
Joke aside, don't get me wrong, im absolutely with you. In fact, I was looking for a new MacBook Pro M3 and I had to swallow when I saw that they seriously ask 1500 Swiss Francs (roughly 1800 USD) for a MacBook Pro M3 with 8GB (!) of RAM. I wasn't shocked by the price, but by the fact that such a device is generally called a "Pro". How can a device with 8GB of RAM even be called 'Pro' nowadays?!
 

CarAnalogy

macrumors 601
Jun 9, 2021
4,196
7,722
I really hope they release a better color than last year's "I went to the restroom and discovered I don't drink enough water" shade of yellow. 💦🚽

Still really annoyed with Apple for not making that green a launch color. They punish me for buying early by withholding the best color. Well I learned my lesson, I want the 16 Pro but not until next March!
 
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