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Starting April 10, potential customers will be able to try on the Apple Watch in Apple retail stores with help from trained staff members. If you like what you see, you will be able to pre-order your device right then and we have a walkthrough of the various ways to place pre-orders for the Apple Watch. MacRumors has obtained a copy of some internal training documents for Apple Watch try-on appointments and we also have some more detailed insight on what you can expect when you visit an Apple Store beginning April 10.

Before we talk about what to expect at your try-on appointment, it's important to note that you do not need to attend a try-on session in order to pre-order an Apple Watch. If you so choose, you can order one online as soon as they are available for purchase, or walk into an Apple retail store and tell a staff member what you want to pre-order without having to try it on first. Pre-orders made in store and online will ship to your home. In-store purchases will be available through reservations following the Apple Watch's April 24 launch date.

Apple-Watch-Case-800x532.png
There are two ways to try on the Apple Watch. You can make an appointment or you can walk into an Apple Store without an appointment and hope the employees can fit you in for a try-on session. It's likely demand for try-on appointments will be high in the days after April 10, so we recommend making an appointment before heading off to your local Apple Store.

Before Your Appointment

Based on the training document, when you make your appointment to try on Apple Watch, you will specify a line (aluminum, steel, or gold) that you want to try on, although you will be able to try models from multiple lines at your appointment. If you have already saved your favorite models to the Apple retail store app or Apple online store on your iOS device, this information will be used to help guide your appointment. We do not have specific steps for the actual appointment making process, but it will likely be similar to making a Genius Bar appointment.

When you arrive at an Apple Retail Store location, if you made an appointment, you will check in with an employee and head over to the "Red Zone" to wait for your try-on appointment to begin. If you're walking in without an appointment, an employee will give you a specific time when an appointment will become available and you'll get an SMS notification when it's your turn to check in and try on the Apple Watch.

Apple-Watch-Try-On-Appointment.png
Around this time, you may notice (if you haven't already) the display table, which will house different models of the Apple Watch under glass with special lighting. It gives you a chance to see several options before moving forward. There is also an Apple Watch Demo display, which should be mounted to the wall near the display table. It is designed to provide you with an interactive demonstration of the features of Apple Watch. It houses an Apple Watch that is mounted to an acrylic stand with a screen next to it. When you interact with the Apple Watch, the larger screen shows off the technology and development that goes into each feature.

Trying on the Apple Watch

When your specialist contacts you, he or she will ask a few questions about your watch needs and what you think is the most interesting aspect of the Apple Watch. Then, you will move over to the Try-On table where you will actually get to try on a variety of Apple Watches to see which one suits you the best. Each table has four to six stations with a drawer on each side, with each one holding 18 watches from the Sport and Apple Watch collection. If your store is not equipped with a Try-On table, you may be provided a Try-On case instead, which is a smaller case with 10 watches inside. The Try-On case is intended for mobility within a store and can be used anywhere.

Customers will be able to try out the features of Apple Watch and try on different models. The try-on models will include a haptic feedback demo loop so you can experience what it feels like.

You can also select accessories, like additional charging cables or different watch bands. However, you will not be able to swap bands on the try-on models to see how a custom combination might work for you.

You will have about 15 minutes to try on watches and make your selection. There is no limit to how many different models you are allowed to try on. However, specialists are directed to generally allow customers to compare only two watches from the drawer at a time in order to minimize confusion at the table.

Apple-Watch-Demo.png
Apple Watch Edition try-on appointments are slightly different, with customers treated as V.I.P.s. The training document notes that staff should provide a "no-waiting experience to Edition customers." Whenever possible, Edition customers should be taken care of right away. If they have to wait, they are to be prioritized. Edition customers get much longer try-on appointments and can spend an hour or more with the Apple Watch from start to finish. You may not be able to try on the Edition watch as a walk-in customer, but Apple employees will make efforts to accommodate every person interested in the Edition Watch.

Regardless of whether you try on the Apple Watch Sport, stainless steel Apple Watch, or gold Apple Watch Edition, you will be able to pre-order the watch of your choice from the online Apple Store after your appointment with the help of the specialist who walked you through the try-on appointment.

Once Apple Watch Launches

Beginning April 24 when the Apple Watch officially goes on sale, customers who have reserved a model prior to their try-on appointment will be able to purchase their Apple Watch in the store and will be provided with Personal Setup assistance. Staff will help you unbox, fit, pair, and sync Apple Watch to your iPhone. You will also get a rundown of the device's functions, choose a watch face, and set complications.

To begin, walk-in customers and even those with try-on appointments will not necessarily be able to immediately purchase inventory from the store. You will instead be directed to place an order online for home delivery or make a reservation for in-store pick up.

If a customer with a try-on appointment elects to make a product reservation and the store has stock available, there is a possibility the reservation could be fulfilled quickly, allowing the customer to purchase on the same day. Supplies are expected to be very tight in the early days, however, so expect to have to come back to pick up your order at a later date. Once the early order rush dies down and Apple's supplies stabilize, it should become easier to obtain a watch on a walk-in or same-day basis.

To maximize your chances of getting the model you want at the earliest possible date, make your appointment starting April 10 to try on an Apple Watch and you will be able to check out the different models and decide which one is perfect for you before placing your pre-order.

Article Link: What to Expect at Your Apple Watch Try-On Appointment
 

AppleFanBoii

macrumors regular
Sep 4, 2010
114
8
I'm still really confused, even after reading countless articles,

How do you get it on day one at the store? Because I can only see pre-ordering for home delivery, even after the try on session.

I will attend the try on session on the 10th if I can, but Do you then decide about store pick during your session?
 

MH01

Suspended
Feb 11, 2008
12,107
9,297
It's just a smart watch . These stories are really blowing the experience of buying a device out of proportion
 

ManOfMystery

macrumors newbie
Feb 2, 2013
19
29
I'm still really confused, even after reading countless articles,

How do you get it on day one at the store? Because I can only see pre-ordering for home delivery, even after the try on session.

I will attend the try on session on the 10th if I can, but Do you then decide about store pick during your session?

You will have to make a product reservation which will be for a specific day and time to come in and purchase the watch you reserved. This will help reduce your wait time in the store, but will also ensure the watch you want is there waiting for you. (Remember having to physically go in the store multiple times just hoping they would have the iPhone 6 you wanted? Only to be told they didn't have it? Those days are gone.)
 

bean dip

macrumors member
May 2, 2013
94
1
It's just a smart watch . These stories are really blowing the experience of buying a device out of proportion

lol. That's what I was thinking. Oh that Apple hype just won't stop. I'm still not sold on watches as they really do nothing that I can't do with my phone. Except the fitness aspect, but that can be done at a quarter of the price.
 

Osullivan1

macrumors 6502
Aug 1, 2011
283
13
London
It's just a smart watch . These stories are really blowing the experience of buying a device out of proportion

lol. That's what I was thinking. Oh that Apple hype just won't stop. I'm still not sold on watches as they really do nothing that I can't do with my phone. Except the fitness aspect, but that can be done at a quarter of the price.

You could say exactly the same thing about a regular watch. It's the experience and marketing of the device that makes it special. They could just do the same as every other company (no hype, just a regular accessory) and make no money, or they could try something different (which is what Apple have done) and make the product seem different, special, and worth the extra cost. Basic business techniques.
 

darkslide29

macrumors 68000
Oct 5, 2011
1,837
844
San Francisco, California
lol. That's what I was thinking. Oh that Apple hype just won't stop. I'm still not sold on watches as they really do nothing that I can't do with my phone. Except the fitness aspect, but that can be done at a quarter of the price.

" I'm still not sold on watches as they really do nothing that I can't do with my phone."

I remember this quote about 5 years ago, except it was:

" I'm still not sold on iPad as they really do nothing that I can't do with my phone."
 

Totalkharnage

macrumors 6502a
May 18, 2010
529
108
Halifax UK
Gutted we won't be able to reserve for in store pickup on the 24th.

Oh well, online preorder it is then followed by staring out of the window on the 24th and running to the door at the faintest sound.
 

AppleFanBoii

macrumors regular
Sep 4, 2010
114
8
You will have to make a product reservation which will be for a specific day and time to come in and purchase the watch you reserved. This will help reduce your wait time in the store, but will also ensure the watch you want is there waiting for you. (Remember having to physically go in the store multiple times just hoping they would have the iPhone 6 you wanted? Only to be told they didn't have it? Those days are gone.)

Yeah I reserved my phone on the Internet, and was in the 11am time slot to pick it up day one, so I was in the 11am queue, will that be the same this time round? With the watch
 

slffl

macrumors 65816
Mar 5, 2003
1,303
4
Seattle, WA
It's just a smart watch . These stories are really blowing the experience of buying a device out of proportion

The hell it is. I LOVE the way these launches are handled and how I'm treated by Apple employees. I still remember my first experience high fiving them into buy the original iPhone. Awesome!

Go buy some Korean product you Debbie downer.
 

DrJohnnyN

Suspended
Jan 27, 2010
1,443
2,027
The hell it is. I LOVE the way these launches are handles and how I'm treated by Apple employees. I still remember my first experience high fiving them into buy the original iPhone. Awesome!

Go buy some Korean product you Debbie downer.

Nice. Agreed.
 

methaw

macrumors member
Mar 21, 2015
38
11
Earth
Im still a little confused.

It sounds like if you schedule a try on appointment, April 10th thru April 23rd, and want to pre-order it. You still have to pre-order it online and will have it delivered to your home.

On April 24th, you can order a watch for in-store pickup? but only on the 24th, when the watches are on sale.

Is that correct?

If Im understanding it correctly, then i'll just pre-order online, since I know what I want already.
 

Reds622

macrumors regular
May 9, 2014
217
215
You could say exactly the same thing about a regular watch. It's the experience and marketing of the device that makes it special. They could just do the same as every other company (no hype, just a regular accessory) and make no money, or they could try something different (which is what Apple have done) and make the product seem different, special, and worth the extra cost. Basic business techniques.

Personally, I would rather not be manipulated by a giant corporation.. Just let the product sell itself, like every other Apple product that's been released. Is the watch more important/different from buying an iPhone? They just stick the iPhones on a table and let you go to work on them.

It sounds like the watch won't even be functional. It's going to be playing a loop, supposedly showing off its features. I dunno man, it sounds like this device doesn't have all that much to offer, and Apple knows it. That's why we see such a large marketing sell to the general public. More work is needed to sell the device. For fitness purposes, seems like the watch may fit a purpose, even if it's impact even in that area I feel will be minimal. But for anything else? It's an expensive and rather pointless device. I also think Apple has not fully appreciated just how difficult it's going to be to get the masses to put something on their wrist. Especially when those same individuals will stand out to the rest of society as an early adopter of the Apple Watch. Screams a bit fan boyish, which is perfectly fine for some people, but for most, it's not.
 

bean dip

macrumors member
May 2, 2013
94
1
" I'm still not sold on watches as they really do nothing that I can't do with my phone."

I remember this quote about 5 years ago, except it was:

" I'm still not sold on iPad as they really do nothing that I can't do with my phone."

Except there wasn't anything like the ipad on the market at the time. There are many watch options available, and none of them are setting the world on fire.

----------

The hell it is. I LOVE the way these launches are handled and how I'm treated by Apple employees. I still remember my first experience high fiving them into buy the original iPhone. Awesome!

Go buy some Korean product you Debbie downer.

Like an iPhone?
 

/dev/toaster

macrumors 68020
Feb 23, 2006
2,477
246
San Francisco, CA
Except there wasn't anything like the ipad on the market at the time. There are many watch options available, and none of them are setting the world on fire.

----------



Like an iPhone?

There was plenty of tablets on the market when the iPad came out. None of them were setting the world on fire.

There are smart watches right now but none of them are as good looking or smooth as the Apple watch. I played around with a Samsung smartwatch in the store and it's a train wreak. The UI is crap and very sluggish.
 

576316

macrumors 601
May 19, 2011
4,056
2,556
Haha, yellow gold midnight blue classic buckle.

For some reason, your account comes off as satire for me. Most of your posts either seem overly arrogant or just not true. Think it might be that profile picture.
 

bean dip

macrumors member
May 2, 2013
94
1
There was plenty of tablets on the market when the iPad came out. None of them were setting the world on fire.

There are smart watches right now but none of them are as good looking or smooth as the Apple watch. I played around with a Samsung smartwatch in the store and it's a train wreak. The UI is crap and very sluggish.

I think the moto watch is leaps and bounds ahead of the apple watch as far as styling goes. The lg urbane is gorgeous. I've watched numerous apple watch demos and they aren't any more impressive than the androids. But hey, is your money, and a world without options is a world I want no part of.
 

DrJohnnyN

Suspended
Jan 27, 2010
1,443
2,027
For some reason, your account comes off as satire for me. Most of your posts either seem overly arrogant or just not true. Think it might be that profile picture.


The "ego" thing is only understandable by other surgeons.
 

darkslide29

macrumors 68000
Oct 5, 2011
1,837
844
San Francisco, California
It sounds like if you schedule a try on appointment, April 10th thru April 23rd, and want to pre-order it. You still have to pre-order it online and will have it delivered to your home.

Yes, according to the "how to buy" article by MacRumors, even if you make an appointment 4/10-4/23 and decide to buy, they'll merely assist you on making a reservation online for home delivery.
 

Iconoclysm

macrumors 68030
May 13, 2010
2,726
1,945
Washington, DC
It's just a smart watch . These stories are really blowing the experience of buying a device out of proportion

What's funny is, that's the problem with the way most of these devices are handled. They come in one style, they're thrown in a case in the back of some retail outlet, nobody pays attention to them, and then they fail. Because they're "just a smart watch".

Let alone the fact that this particular device looks nice and comes in different colors and styles, the company is also spending the money to make sure the experience of purchasing one feels like the company actually gives a ****. Good customer service is something you can't find in most places (and I'd say Apple stores sometimes overdo it, I almost feel nagged by them).
 

darkslide29

macrumors 68000
Oct 5, 2011
1,837
844
San Francisco, California
Personally, I would rather not be manipulated by a giant corporation.. Just let the product sell itself, like every other Apple product that's been released. Is the watch more important/different from buying an iPhone? They just stick the iPhones on a table and let you go to work on them.

I'm sure this whole watch buying "experience" is all Angela Ahrendts. She very well may be right that this is how to sell a watch. I've never bought a nice watch that favored this personal 1 on 1 experience though, so I don't know. But I'm sure the VP's were all in a room with Cook, and convinced themselves that as the most intimiate Apple product yet, this is how to do it. And Angela has had big success in her past, so why not try it her way? The last Apple Retail VP (from JC Penny I think?) did not work out that well.

To me, it feels like a waste of time and resources, very pricey trying to make a sale of a watch. I can't imagine other companies able to pull this off without it being a money pit. But they don't pay me the big bucks for such decisions.

[Post just above mine makes a good point about why this could be important as well. As a self described tech geek, if I want a smart watch, I'll buy a smart watch. I know what the watch is capable of, I've read it all on here. No fancy store appointment necessary. But this treatment can help get it to the masses. Not just hanging off a rack at an electronics big box store]
 
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