Oh well, it is not about being "superior" in any way and I also am not "above" in any sense.
If some people (and it seems to be a lot of them out there) having fun standing in those lines for days for a little Yeah, iPhone and a t-shirt, so be it...
It is just not
my kind of fun and I just dislike to celebrate consumption for its own sake.
About your sports team comparison, - it is different: there is
real passion involved on
both sides, team and fans alike. In our case there is an artificially fired up "passion flame" on one side, and some susceptible minds on the other side, who are getting ignited by it.
Did you actually asked yourself, why that "real" fun follows the
same procedural pattern all over the world?
Just a friendly advise: before spreading out an infinite wisdom, one should get rid of prejudice...