In all of apple's modern history, PC's have always been faster. Nothing new here.
But the exceptional good experience you had with their computers has gone
If Apple had COURAGE they would sell of the hardware to a company in willing to focus on making the best.
It also takes COURAGE to lower four year old hardware in price to compensate the ancient tech inside.
COURAGE is showing some focus and a decent futureproof roadmap to rebuild trust or giving your loyal customers a way out to release the pain they caused.
COURAGE is being honest in what you do and acting like that (environmental hardware hasn't all its components soldered or glued together)
COURAGE is ...