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Mac revenue was $7.7 billion, down from $10.9 billion in the year-ago quarter. iPad revenue was $9.4 billion, up from $7.2 billion in the year-ago quarter. Cook said that overall, Apple has a "low share and a competitive advantage with Apple silicon," which means the company is "well positioned within the market" in the long term.
Is this the first time Macintosh revenue has been less then iPad revenue? If so, this is a foreboding sign…
 
No **** sherlock, they jacked up the prices especially in Europe and the UK. An iPhone 14 Pro costs almost £1500 in the UK. The average Joe will not buy it, period

I think the problem in Europe and the UK is that -correct me if I’m wrong- financing is less common over there, so if anyone wants an iphone, ipad, etc they have to pay for it outright and, as you said, the average Joe can’t afford it. In the US, on the other hand, financing is very common and almost everyone finances, and the average Joe who can’t afford to pay for an Apple product outright can certainly afford to pay the monthly installments. Americans will probably be paying monthly installments on their iphones for the rest of their life, but they prefer it because otherwise they simply couldn’t afford an iphone.
 
I doubt 30% increase in iPad sales was because of the M2 iPad Pro sales.

Mac sales: the large leap from intel/amd to M1X and the associated large interest in features like silent computer and long battery life, will not be repeated every 18-24 months.
 
I don’t know in other countries but in Europe (Romania) the base mode of 14 Pro costs 1300€ and it’s the first year that I’ve seen where the carriers don’t have any offer! The most I’ve seen was a 100€ discount.

Also stocks, if I buy right now an iPhone I have a delivery estimate for March!
 
I agree that that's what the shareholders want. Doesn't mean I like it as a consumer, thus my point stands. :)

Have you considered the fact that many customers are simulaneously shareholders as well ? Even if you don't invest in AAPL directly they are one of the largest components of the indices and will be in many people's investment and retirement portfolios. You don't invest ? Doesn't matter. Governments, municipalities, education, hospitals, etc. do so when their portfolios go down prices they charge you for services increase. For most people AAPL crashing will cost them a lot more than being deprived of a small discount on a phone.

 
In my country, for the price of the 256GB iPhone 14 Plus on sale, I can now get a 512GB S23 Ultra. The price discrepancy of Apple stuff is hilarious.
In Sweden I can get 522gb S23 Ultra for less price than an iPhone 14PM 128gb at the moment through my operator. The ecosystem and better privacy is the only thing which keeps me away from going back to Samsung. As an entrepreneur, Samsung is in fact a better option to handle easier than iPhone. Call management is far better than iPhone.
 
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Have you considered the fact that many customers are simulaneously shareholders as well ? Even if you don't invest in AAPL directly they are one of the largest components of the indices and will be in many people's investment and retirement portfolios. You don't invest ? Doesn't matter. Governments, municipalities, education, hospitals, etc. do so when their portfolios go down prices they charge you for services increase. For most people AAPL crashing will cost them a lot more than being deprived of a small discount on a phone.

Well, you’re in luck, because the signs point out to Apple increasing the iPhone 15 pricing points.
 
In Sweden I can get 522gb S23 Ultra for less price than an iPhone 14PM 128gb at the moment through my operator. The ecosystem and better privacy is the only thing which keeps me away from going back to Samsung. As an entrepreneur, Samsung is in fact a better option to handle easier than iPhone. Call management is far better than iPhone.
Yup. Many commenters here have the American pricing bias. US Apple pricing is highly competitive, no doubt. But internationally, Apple pricing is completely out of whack and are way off their intended segmentation.
 
and Cook said that people are willing to "stretch" THEIR A**Hole to get the best they can afford.
 
Higher Average Selling Price

Cook was asked whether the higher average selling price that Apple is counting on for next quarter is "sustainable" in a tough macro environment, and Cook said that people are willing to "stretch" to get the best they can afford.

I think Mr Cook is in for a VERY rude awakening then, people in the current climate are not going to spend MORE on Apples inflated prices to buy luxury goods like here in the UK.
The mass majority have more important things to worry about like food, heating and energy costs, keeping a roof over their heads, keeping children clothed, keeping up with payments. Something I don’t think Cook appreciates or respects to be honest, he’s seems a bit arrogant like that.

And he should also be utterly ashamed of himself as those numbers are awful! Only one growth product, everything else down by noticeable amounts. The money is rolling in but only thanks to the high prices, for now.
I think their year will end with everything down overall, and people will start pointing to its huge price increases in most regions outside the US. But I don’t think they‘ll change that either.

Just my opinion.

Personally I have been happy with the iPad Pro, best product they make.
But I need a new Apple watch as my glass smashed on my S4, and I’m looking at the prices even refurb and thinking over £400 is it worth it? I need a new iPhone at some point as my XR is 3 years old or more now. Makes you think.
 
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Cheers Tim. Out of touch with reality as usual, either that or just deliberately turning a blind eye to it. Apple prices here in the UK and many other parts of the world are hilarious. Apple's never been an everyman company but their more recent delusions of grandeur, wanting to be perceived as an ultra-luxury brand, are just pathetic.
Yes, but Tim can say that because he’s not wrong at the moment. Apple brand is very strong that even with outrageous pricing, people are still willing to buy their stuff. In my country, where iPhone prices are 30% higher than US, the Pro models are selling out. The status symbol desire is extremely high , and Tim knows it.

The reality distortion field is cracking though. Apple’s software quality is continually diminishing, while their own hardware innovations are stagnating. We’ll see how long they can keep propping up their brand value.
 
I know N=1 but I live in a reasonably big Dutch city and I haven't seen a single 14 Pro in the wild where as previously the newest phone would pop up pretty quickly. It's also not a stock issue because everywhere I look it can be delivered the next day.
 
Cook said that people are willing to "stretch"

Yep. Watch me stretch how long I can use this iPhone 11 😜

Seriously, though: most of the people I know with the latest and greatest iPhones seem to be the ones that get them as part of their contract rather than buying them outright. Anecdotal, I know.

Personally, I just can’t see a reason to get a new phone when the advancements don’t thrill me. The only interesting thing to me is the macro camera.
 
It would be great if Apple developed something like ChatGPT and let Apple users access it for free. I love ChatGPT and Dall-E but I'm worried I'll start relying on it and then OpenAI will jack the price up. And honestly Siri feels like a better portal to these AI services than the OpenAI website.
 
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I think the problem in Europe and the UK is that -correct me if I’m wrong- financing is less common over there, so if anyone wants an iphone, ipad, etc they have to pay for it outright and, as you said, the average Joe can’t afford it. In the US, on the other hand, financing is very common and almost everyone finances, and the average Joe who can’t afford to pay for an Apple product outright can certainly afford to pay the monthly installments. Americans will probably be paying monthly installments on their iphones for the rest of their life, but they prefer it because otherwise they simply couldn’t afford an iphone.
I lived in the UK for close to a decade and it was somewhat shocking for me to see how many people used financing options. I’ve seen couples get into arguments in stores - in one case because one part of the couple wanted to finance a console and apparently they were already financing their phones, the TV, the other console etc.
(I wasn’t eavesdropping, either. They just seemed to think the other customers needed to know and therefore raised their voices accordingly.)

Mind you, I’ve been brought up to avoid financing options for “smaller” expenditures. That’s a relative term, of course, but I’d count a non-scalper-priced console as “smaller”.
Top of the line iPhones on the other hand… I think we’re getting into “bigger” expenditures territory here.
 
The iP14 pro ships at 1299€ for the 128GB model and 1429€ for the 256GB model. The bigger Max model starts at 1449€. It still ships with an ultra outdated Lightning port and nearly no improvements compared to its predecessor.

This simply isn‘t enough bang for the buck. The iP14 is even worse, same CPU, basically the iP13 with only the name changed. And it starts at 999€. 999€ should be the entry level for the pro and 799 for the normal phone. Since after all, it is nothing more than a smartphone shipping with standard technology.
So don't buy it then. I have to say that all the bitching about the cost of these things but people buy them, in their millions. Apple would soon drop the price if they didnt sell any. Maybe inflation and the cost of living increasing will eventually hit sales, but we have been here before and Apple are always the last company to take a hit in profits.
 
seems to me  is the only company that can release a product
that works
that is easy to set up
that works over 10 years
that has competent tech support.
that has great earning results
in 2023

I have a "nice" new bike story I purchased today.....
MacPro 2013, aka urn. D300 config was freezing like hell since launch and was unusable and got fixed by sw update only with macos 12 in 2021. Great product yeah! 8 years later...
 
I think people are willing to really stretch to get the best they can afford in that category.

Personally what really gets me is the "really." Yes, people are not only expected to stretch their finances, but stretch them even more to buy an iPhone.

I might be wrong, we shall see, but I suspect the newest iPhones by now offer to little marginal gain for most people to make scaling back other luxuries to buy the latest and greatest iPhone really attractive.

I would say that the smartphone - for us the iPhone - has become so integral into people's lives, it contains their contacts, health information, banking information, smart home, and so many different parts of their lives. It's a payment vehicle for many people.

All of that is true, but there isn't a single thing in there that I can't do with my current iPhone. When squeezed, the first thing I'm going to stretch is the life of the phone I have.

If it broke, I would seriously ask myself whether there's anything substantive the newest iPhones can do that an iPhone 13, an iPhone 12 or even a refurbished iPhone 11 couldn't do that I actually need. The answer for many is no.

Don't get me wrong, there will always people who buy iPhones they can't afford, the real question is what happens in the rest of the market. I do think Apple's price policy will displace people. In the first instance that will be to cheaper iPhones or postpone buying decisions altogether. Some may switch to Android, although if Samsung's recent announcements are any indication they clearly think consumers are made of money too.

Prices outside of the US have increased quite painfully over the last year without a corresponding rise in wages. People already have to stretch for rent, mortgages, heat, electricity and food. Even those, like me, who are fortunate enough to be able to absorb these increases have less disposable income to spend on things and will prioritise spending, even where that spending is not in the "eat or phone" category that the cost of living crisis may suggest.

I'm reasonably comfortable and every now and then I think about a new phone. But you know what, it's a lot of money for the exact same experience as my existing iPhone. So I put the money towards a Steam Deck instead. Others might put it towards a holiday, new clothes or other luxuries. Many will need to prioritise more essential items.

Either way, if current trends continue, I think the age of sustainable selling mass market goods at luxury prices is coming to an end.
 
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Markets are pretty good at setting prices based on actual consumer demand. The fact that 512 and 23 are larger numbers than 256 and 14 are irrelevant to asking price. Ditto for GB benchmarks, megapixels, mm telephoto, and other spec sheet items that forums love to compare because they can. I think Samsung and Google make great phones and if Android is your thing you can’t go wrong.
People getting angry at public companies dealing substitutable goods in an open competitive marketplace will never not be funny.

If you think Apple products are expensive, go buy a OnePlus ZenPhone F59a G Power Micro

If you think Apple products are expensive and its a good thing, buy a piece of the company

If you think Apple products are expensive and its a bad thing, keep screaming at the cloud. It wont scream back though. Apple aren’t selling HIV medicine here.
 
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