What he means by ameuterish is the transition from iPad mini to Aplle watch, just a hard cut from Tim onstage to him onstage in another place.Amateurish? He means Jeff being a little uncomfortable in front of camera? And surely, even the animations in the marketing films would take months to produce. If Prosser could provide some evidence to bak up the claims, perhaps by determining what month it was filmed, I'd consider believing him.
Still, it's nice to know Apple prepares parallell production lines and marketing for its products…