It was.
I have long admired (been a fan of?) the Prunotto company: Their jams (superb), tomato sauce, and - obviously - their honey, a small, excellent, family owned business where they produce excellent stuff, make a decent (not an obscene) living from it, and take a wonderful pride in it.
Anyway, one of the years I visited the Cheese festival in Bra, Piedmont, (which is also where the Slow Food Movement came into being), knowing my admiration for Prunotto, a private visit was arranged for me to their honey farm (which is located in a different location, a separate place, to where tey produce their tomato based products) and I was given a private tour.
They explained how they ran their honey farm: The bees were not kept longer than three years, and each queen was marked (on her back) with a dab of colour, colour coded (red, blue and green, I seem to recall) to tell you how old she was, as different colours were assigned for each year.
The bee hives were not stationary, in that they did not spend their entire year in Piedmont; instead, they travelled, starting at the 'toe' or 'heel' of Italy in early spring, and making their way up the spine of the penninsula as the year progressed, following the flowers. Of course, this meant that each region - each type of flower - produced different honeys.
For my part, I loved their citrus blossom honey, (which is rarely exported,alas) and their acacia honey is a wonderfully mild honey that goes with everything. The only honey I did not care for was the chestnut honey; while I don't mind strong honeys, that particular one did not appeal to me, which surprised me, as I liked (in varying degrees) everything else.
At the conclusion of the visit, (and one was allowed to don the bee-keeping gear, which was wonderful, as I had only ever done that once before in France, when spending some time as a teenager with my Parisian friends, who had a country house around 20 km from Chartres where they kept bees and produced their own honey, and showed me the entire process, fascinating) a member of the family that owned the Prunotto farm very kindly drove me back to Bra, which was around 30-40 minutes away by car.