The part in bold is a little harsh, but it's true. These bands and bracelets only seem high to those Apple fans that aren't familiar with the typical prices of higher end watch bands and parts. On paper (I haven't seen in in hand yet) the Link bracelet is one of the few parts of the Apple Watch I actually do like. The engineering seems impressive to a watch enthusiast like myself. And it's very reasonably priced compared to other watch bands. The bracelet and Glidelock clasp assembly on my Submariner is $2200, bracelet on my Tudor is $950, and bracelet for my DateJust II is approx $1300, just to name a few prices. Hell, the leather band and clasp option for that Tudor mentioned above is over $600. These are just "part of the game" of higher end watches, and Apple is definitely positioning the stainless watch and accessories against quality mechanical watches. So, they are pricing them accordingly. And actually, pretty fairly IMHO.