chris975d
macrumors 68000
This has been covered many times now.
The Brietling SS link bracelet is $500. It is well-crafted, beautiful, and requires a jeweler with special tools to adjust the length.
The Apple SS link bracelet is the same, but with a better design and is $50 less.
Who cares how much the Apple Sport watch costs? It isn't even remotely the same item.
Honestly? You are surprised because you don't know anything about watches.
The part in bold is a little harsh, but it's true. These bands and bracelets only seem high to those Apple fans that aren't familiar with the typical prices of higher end watch bands and parts. On paper (I haven't seen in in hand yet) the Link bracelet is one of the few parts of the Apple Watch I actually do like. The engineering seems impressive to a watch enthusiast like myself. And it's very reasonably priced compared to other watch bands. The bracelet and Glidelock clasp assembly on my Submariner is $2200, bracelet on my Tudor is $950, and bracelet for my DateJust II is approx $1300, just to name a few prices. Hell, the leather band and clasp option for that Tudor mentioned above is over $600. These are just "part of the game" of higher end watches, and Apple is definitely positioning the stainless watch and accessories against quality mechanical watches. So, they are pricing them accordingly. And actually, pretty fairly IMHO.