Yeah now there's Netflix, DVR TV, iTunes, PS3/XBOX, YouTube, Hulu, Piracy, Twitter/Facebook, and iOS all competing for the same entertainment time slot in people's schedules.
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The BR drive in my old Sony Z DRANK the battery beyond belief!
Honestly there should be an easy way to plug in an external USB/FW/TB BD drive and have OSX be able to process it either out of box or with a simple free/paid app install.
If it wasn't for the iTunes competition, that would be the fair thing to do for the customers.