I don't think the 'Powers that Be', are thinking along these same lines for rental TV (your line of thinking, nor mine). If they were, then there's no way they are going to implement a system where everyone halves their TV consumption, and therefore those Execs would lose half their company's income. Here's what I think they see (or are being told)...the average kid (or adult) nowadays is believed to be watching 2+ hours of TV a day (or so they tell us). If so, then one's rental TV yearly expenditure is going to be more than our assumptive numbers.
I know our household isn't the norm (sounds like yours might not be either).....but we rarely go over 2 hours a day of TV for the whole household (seriously), let alone per person (the TV isn't on for mindlessness for us).... We'd be at the bottom of that extreme income loss that the TV execs are afraid of. We have just 1 TV (and plan on keeping it that way). 60% of our weekly TV watching comprises racing (SPEED TV, ESPN, ESPN2 and the few other channels F1, MotoGP and NASCAR get broadcast on). The other 40% is split between shows DVR'd (so no commercials) on the Science channel, Discovery Channel, and ABC Family and a finger or two of other channels. I'd rather a pay as you go system on just those shows/channels. Network TV, and 98% of the channels we receive in our FIOS TV package is 'Garbage TV' in our household. Moving to stick and ball games.....I can count on 1 finger the number of stick and ball games we've watched this year. Happens every February. The only other game category we watch happens every 2 years (Olympics).
One of the most interesting things I was told when I got my Verizon FIOS TV system installed, when the installer noticed my DirecTV system sitting on the floor, is where I was going to be using that. When I said it's headed to the dumpster, he told me that most of his FIOS TV installs now actually still have DirecTV and Verizon FIOS TV as an addition, without canceling the DirecTV.......crazy.