Right, and I don't think an "always-on" option should even exist unless they can use a display technology that wouldn't suffer burn-in.
Once it's possible, and if it can be done while preserving battery life, I'd love it. The one complaint I have about the AW's role as a wristwatch is, I can't read it at odd angles like I can my other watches. I can be walking to work with a bag in my right hand and a coffee in my left (watch side), and to read a regular watch, I can tilt it towards me just a few degrees and look over my wrist without spilling the coffee. The AW, unfortunately, stays dark if I try the same movement.