Lets have a look at that bridge then.
When I say Apple are a design company, I not only mean the UI. The design is in the entirety, hardware, software, UI, and ulltimately UX.
It's what Apple do, it's what they excel at. Yes, they are very much a company who strive for higher earnings each year, but most companies do. Hell, it wouldn't make sense if they didn't.
So I stand by what I say. Apple are first and foremost a design company. But it's design in its entirety.
I didn't mean just the UI either. The only problem is that by that logic, every company in the segment is first & foremost a design company. They ALL have a design philosophy from the UI to the hardware to the UX. You may not agree with company's X design aesthetics/philosophy but by your logic they are also a design company. That doesn't make Apple all that special then does it?