Not for anything, the universe outside of MR believes Tim Cook has what it takes to be an excellent ceo of Apple.
I’m not saying Tim Cook isn’t an excellent CEO, when I say he’s doing a good enough job I’m not talking about the financial angle, which he’s obviously crushing - I’m talking about everything else
To be absolutely fair to Cook, Jobs was an anomaly and it’s absolutely understandable he didn’t try to do the same thing
All I hope is that having a “products guy” in charge restores that “a thousand no’s for every yes” figure that can steer the teams away from some of the decisions that make the experience less than stellar
As it stands Apple is still the golden standard when it comes to UX if you’re willing to understand the angle they’re coming from but there’s an undeniable amount of erosion in the “excellence” we’ve come to expect
That’s not to say Jobs was perfect, MobileMe and the iPod Hi-fi both shipped under his watchful eye but I think having someone whose talents extend beyond supply chain and generally “making business good” could benefit the company
It’s not like Tim Cook needs to be shot out of a cannon either, every report indicates that he’ll be around for as long as he wants and his presence would absolutely be missed because the guy is an absolute genius when it comes to making deals (seriously check out the book After Steve and you’ll see what I mean)
That’s all there is to it, I’m not coming from a “**** Tim Cook I’m so glad he’s gone” angle, I’m coming from a “he’s done a great job considering he had to step in after Steve died but the company really needs a thought leader lest it becomes any other tech company”
obviously Apple was never going to be the same, nor should it really, Jobs himself told Tim to not think “what would I have done”, but I don’t think it should settle for “a well running business either”, yes it’s a corporation, yes the bottom line is a priority but I don’t think that is incompatible with releasing products with a clear vision and attention to detail
(And no, I don’t think the Apple Vision Pro is a mistake)