I lived for 20+ years with Apple being the peasant and underdog, and other companies like Microsoft and IBM giving an air of superiority over Apple. So my view of the situation is different. I don't view Apple's current way as being an air of superiority - I feel that this is earned, after living in the bushes for 20+ years. I've always thought of Microsoft as being worse, and I'm glad that they're now closer to the bottom - I feel they 'deserve it'. I don't think Apple has had it's time in the spotlight long enough yet - less than 10 years still. I don't see any unearned 'air of superiority' for Apple. So, perspective matters.
For teenagers now, all they know is Apple winning and Black presidents of the United States. Both were 'impossibilities' just 10 years ago.
I manage a technology Help Desk on a college campus, and something I have noticed in recent years is that newer students are much more agnostic when it comes to technology platforms. Windows laptops are definitely the most popular, but we see plenty of Macbooks as well. Chromebooks have really come on strong in the last year. iPads are the most popular tablets on campus, but we also see some Android tablets, and the Surface Pro 3 is coming on strong with faculty and staff... but too expensive for students. The iPhone is not as popular among the students as Android phones. I think a lot of it comes down to the fact that you can get Android phones for less. I have also heard some students characterize the iPhone as what their parents use. What is really surprising is how many students I see who own a Macbook but use an Android phone. Again I think it's about the cost. They don't really care about being all Apple, especially when they can access their Cloud-based email and data just fine from the Macbook. There are also many Windows users who have iPhones and/or iPads. Even a few who have a Windows laptop, Android phone and iPad.
Cloud computing has certainly made it easier to work between multiple platforms without missing a beat. Yes you get a full Apple experience by being Apple from OS-X to iOS to Apple Watch, and we certainly have plenty of Mac users on campus (especially faculty) who use OS-X and iOS almost exclusively. But we also see a lot of hybrid users, and I guess I am one of those these days. I have been mostly a Windows user throughout my career (although I did have a Macbook for some time that I really enjoyed), but I have been an iOS user since the iPhone 3G and now i have an iPhone 6, iPad and Apple Watch Sport. I briefly considered moving from an iPhone 5 to an Android phone just to give it a try (especially since I use Gmail and Google Calendar on my iOS devices), but the Apple Watch was the wearable I wanted so I got the iPhone 6. I'm glad I did because iOS 8 has been an excellent update, TouchID is awesome, Apple Pay is awesome, and the Apple Watch now my favorite tech device.
Anyway... having been in the tech industry since the early 90's I can certainly remember when Mac vs PC was practically a religious war. Apple, Microsoft and Google have certainly all had their successes and their not-so-shining moments. All three companies do things I really like and some things I don't. I suppose we are better off because of the competition. All three companies have their haters, and the Apple Haters are probably the most vocal and trollish. I still occasionally hear people say something like, "You probably get sick of Mac users calling you, huh?" They are surprised when I tell them that we have plenty of system admins, network admins, developers and security specialists, and tech support people all running Macs as their primary machines. I will be too if I can convince my boss to buy me another Macbook
🙂 For now I'm tasked with preparing to support Windows 10... which so far I like just fine. I still have a Windows 7 desktop at home that I use mostly for processing photographs. I just wish Apple would release an iCloud app for the PC that actually works well.
Sean