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Does it really matter? Most people don't have proper home theater setups and almost all that do stop at your standard 5.1, maybe 7.1, setup. The number of people who have proper height channels and whatnot, so they can actually make use of Atmos, is going to be really small. Atmos is much more useful in real theaters where they have tons of speakers.

Heck, the AppleTV (like almost all streaming devices) can't even bitstream Dolby TrueHD and DTS-MA and that's something folks have wanted for many years. You'd think streaming devices would have caught up by now to what HTPC folks were doing 10 years ago but I guess not.
Yep, most people don't have 4k TV sets so why bother with 4k also?
Let's go back to 1080p content!
 
I would think...
-It screws up with Siri integration. They have control when they send the signal in PCM.
-They would have to support embedded streams which I don't think they have to do now. i.e. If the user system doesn't support Dolby Atmos is will revert to Dolby Digital + which is inside the Atmos track.
-They would have to pay Dolby a license to use it (I would be more than happy if they do what Microsoft does, pass that on to me, I will pay).

All of this means rewriting the current OS and API, something that would probably result in a full OS upgrade, not iterative.

And the number one thing, all that work for a small percentage of the user base, so they will ignore it.
Heck, if the guy from Verge didn't specifically mention it in the review, I doubt we would be talking about Apple adding it.
The best thing to do is to keep asking Apple for it so it stays fresh.

If the issue is system sounds, that could be addressed in the audio options themselves. It could include a parenthetical indicating that selecting this option disables system sounds, or a descriptive note to the same effect. Or if Apple is really paranoid about users accidentally disabling system sounds, the audio passthrough option could be buried in an "Advanced" menu.

Personally, I like the Apple TV system sounds but would give them up in a heartbeat for a bit-perfect passthrough option.
 
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I would be willing to bet that many of the people here have nothing more than an Atmos "capable" soundbar, rather than a proper 5.1.2 or 7.1.2 setup.
 
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If the issue is system sounds, that could be addressed in the audio options themselves. It could include a parenthetical indicating that selecting this option disables system sounds, or a descriptive note to the same effect. Or if Apple is really paranoid about users accidentally disabling system sounds, the audio passthrough option could be buried in an "Advanced" menu.

Personally, I like the Apple TV system sounds but would give them up in a heartbeat for a bit-perfect passthrough option.

If google and Roku can do it, Apple should be able to.
 
I would be willing to bet that many of the people here have nothing more than an Atmos "capable" soundbar, rather than a proper 5.1.2 or 7.1.2 setup.

Just moved and bought an LG B7 and Denon X1400 AVR. Running a 7.1 speaker setup at the moment. Cannot wait for Apple to up their audio game for ATV4K.
 
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Just moved and bought an LG B7 and Denon X1400 AVR. Running a 7.1 speaker setup at the moment. Cannot wait for Apple to up their audio game for ATV4K.

Yeah I've got a rather nice 5.1 setup myself, but since I do 90%+ of my watching through the ATV, it makes zero sense to add the .2 until the ATV supports it.
 
Not sure why people are getting too excited about Atmos. It’s one thing being able to process the Atmos sound, totally different having a proper system that can handle it, plus content which has been mastered in Atmos.

To experience it properly you’ll need a decent system, having your standard flat screen TV speakers isn’t going to give the best experience. I know Sonos have already said they’re not going to support it, and the perception of Apple dragging their heels over it, maybe Dolby are asking too much for the licensing?

No, "standard flat screen TV speakers" won't do Atmos, but there are TVs with Atmos speakers, including many of the LG OLED TVs that are very popular with the Apple TV. Apart from that, many people have in-ceiling setups that are very suitable for Atmos and there are inexpensive "height" speakers for those who don't. Bottom line, it's a great technology that produces amazing results and lots of people have equipment capable of playing it. Apple should catch up.

I agree with @570934 to an extent. You mention there are "inexpensive height speakers" and IMHO this is problem with a lot of peoples set ups. They are buying a "technology" or "feature" and the accessories just to make it work. With research and armed with the proper knowledge you can make a stereo setup sound infinitely better than an cheap Atmos setup. Directionality of Atmos is cool but without the basic fundamentals (a system that can be properly equalized) its going to sound "meh".

I have a friend whose father is into this or at least he thinks he is and his Atmos setup just sucks. The highs are so tinny I turn it off, turn on the TV speakers, and plead ignorance to avoid a conversation. It could literally induce a migraine. And it can't be EQ'd because the drivers aren't adequately sized for the space and their prebuilt housings are too small to draw out a wider range of sound. Generally its the opposite, the speakers at normal volume levels are underpowered and in a movie with action the bass will wash out things like conversations. You are doing it wrong if you or someone else is always saying "Rewind it, I couldn't hear what they said".

I'm not calling you out @bluespark this is just something that really bugs me. I just think of people like my buddies father thinking they are the Maxell guy....

images_maninchair.jpg


All because Dolby or the guy at best buy or whatever sold them on a technology and skipped all the checkboxes that are required prior to that step.
 
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Hey Zimmy, can you give some examples of why Apple is dragging their feet for Atmos?
Agree, there's plenty of Dolby Vision films that have an Atmos track.

I own maybe 30-40 4K BLU-RAYS and id say about 98-99% of them have dolby Atmos.

Apple is dragging their feet. Its not like its going to take a whole bunch of time and resources to unlock the capability within the code or whatever on Apple 4K TV.

Typical Apple. Make something so simple into a wait for us to give it and when we do we make it seem like were gifting you something special.
 
It's more complicated that you think, somehow, Sire (voice) has to be addressed. One does not own the audio output chain.
 
It's more complicated that you think, somehow, Sire (voice) has to be addressed. One does not own the audio output chain.

Apple probably has the world's finest tech guys - if they were going to implement Atmos, I'm sure that they would of done it from Day 1 of ATV 4K. They've had a long time to work on it. Apple are usually incredibly quick to address things on their prized designs. It's just possible that they are waiting for 2019 ATV with HDMI 2.1 with its eARC etc.

At least the great thing with Apple is, when they do decide to launch it, it will be perfect - iTunes movies will feature Dolby Atmos etc etc.
 
Apple probably has the world's finest tech guys - if they were going to implement Atmos, I'm sure that they would of done it from Day 1 of ATV 4K. They've had a long time to work on it. Apple are usually incredibly quick to address things on their prized designs. It's just possible that they are waiting for 2019 ATV with HDMI 2.1 with its eARC etc.

At least the great thing with Apple is, when they do decide to launch it, it will be perfect - iTunes movies will feature Dolby Atmos etc etc.

I'm pretty skeptical of that line of reasoning. That hasn't helped them get AirPlay 2 off the ground any faster.
 
I'm pretty skeptical of that line of reasoning. That hasn't helped them get AirPlay 2 off the ground any faster.

Well, let's see. It's very rare for Apple to disappoint! OK, maybe they don't have the wow factor so much these days mainly because people have got so used to having tech of today but let's see! :) :) :)
 
For me it doesn’t really matter. I don’t use ATV in the theater. PQ is suck. Physical media rules the 4K landscape. ATV is a waste in a 9.2.4 + 4K environment.
 
Is this opinion based on the iTunes content, or on evaluating max PQ the device can output, if you feed it one?

It’s based on using a 4K projector on a 120” screen. ATV is fine for small screens. Large screens not so much. I had my hopes though. The upside is I don’t need to carry discs around the house.
 
It’s based on using a 4K projector on a 120” screen. ATV is fine for small screens. Large screens not so much. I had my hopes though. The upside is I don’t need to carry discs around the house.
That's unusual as the majority of reviewers are claiming that 4K DV iTunes films look practically identical to 4K UHD BluRay. Even reviews on 77" Sony TV which at that size would certainly show faults.

I guess that it's a problem for you as the days of discs are very quickly vanishing. Here in the UK the majority aren't even making in to BluRay let alone 4K BluRay. Some aren't even making it to horrible DVD (THANK GOD!).
I was also wondering why even Amazon doesn't offer that many BluRay new releases and of course it hit me, they run their own very very successful streaming service! It's pretty clear that they'd rather you buy into their services & buy their Fire box rather than a disc!

I guess that could be the problem with 120". And there's me upset over a 55" screen as I feel that it's too large :) :) :)
 
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That's unusual as the majority of reviewers are claiming that 4K DV iTunes films look practically identical to 4K UHD BluRay. Even reviews on 77" Sony TV which at that size would certainly show faults.

I guess that it's a problem for you as the days of discs are very quickly vanishing. Here in the UK the majority aren't even making in to BluRay let alone 4K BluRay. Some aren't even making it to horrible DVD (THANK GOD!).
I was also wondering why even Amazon doesn't offer that many BluRay new releases and of course it hit me, they run their own very very successful streaming service! It's pretty clear that they'd rather you buy into their services & buy their Fire box rather than a disc!

I guess that could be the problem with 120". And there's me upset over a 55" screen as I feel that it's too large :) :) :)

I’m buying up 4K discs left and right. Physical media will be around, but it’s going to as a premium product. Too bad so many will miss out. The downside is really for people that don’t have enough bandwidth to stream. Streaming is isn’t the end all many think it is.
 
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I’m buying up 4K discs left and right. Physical media will be around, but it’s going to as a premium product. Too bad so many will miss out. The downside is really for people that don’t have enough bandwidth to stream. Streaming is isn’t the end all many think it is.

5G is poised to dramatically change the landscape. As 5G rolls out (with up to 10Gbps), streaming will be the de facto method for watching media both on mobile and on the home big screen. In a few short years, there simply won't be enough people buying discs to support any physical format.

... says my crystal ball, anyway :D
 
5G is poised to dramatically change the landscape. As 5G rolls out (with up to 10Gbps), streaming will be the de facto method for watching media both on mobile and on the home big screen. In a few short years, there simply won't be enough people buying discs to support any physical format.

... says my crystal ball, anyway :D

I'm seeing this in 2017 in the UK Jeff! Many new films are simply not getting a disc release. I guess that it's a case of economics - if Amazon or Netflix offer more money, then of course, it goes there first, skipping disc and the pressing plants.
Certainly with 5G Mobile averaging 3000mbps speed. I have 350mbps internet at my home and our provider offers 150 as the entry level. The next city to me has 1GB speed broadband at £20 a month! unlimited!
Just imagine broadband in 5 years time!
 
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150mbps entry level is just crazy! -Unheard of in the US. I'm paying $80 per month for 25mbps! :confused: I really hope 5G will bring more competition among broadband here...

Anyway, over here Best Buy and Target (two major US retail chains) just announced they are going to stop selling CDs. It's a pretty safe bet that the DVD and Blu-ray discs are not too far behind...
 
It’s based on using a 4K projector on a 120” screen. ATV is fine for small screens. Large screens not so much. I had my hopes though. The upside is I don’t need to carry discs around the house.
My question was not so much about the delivery screen, but what material do you feed it with?
In my own experience, the stock media player (QuickTime?) of tvOS on aTV 4K can handle UHD HDR10 streams (ie 10-bit HEVC) of up to 50Mbps.
Apple will not stream you this, but you can do it yourself, on your local network segment (LAN), to try out the PQ limit of the device.
You said it yourself - "Streaming is not the end". And appleTV is not just internet streaming device.
Which makes me think it is unjust to evaluate it's PQ based solely on what you can get from iTunes, Netflix or Amazon.
 
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150mbps entry level is just crazy! -Unheard of in the US. I'm paying $80 per month for 25mbps! :confused: I really hope 5G will bring more competition among broadband here...

Anyway, over here Best Buy and Target (two major US retail chains) just announced they are going to stop selling CDs. It's a pretty safe bet that the DVD and Blu-ray discs are not too far behind...

Yes, the US in many parts still have a lot of catching up to do with broadband don't they! I remember playing basketball in Hong Kong in 2011, and the guys over there told me that 600mbps speed was the norm for them!!! In 2011 :)
Where I live, we have our own KCOM broadband covering the region - sadly it means no Virgin, BT but this company has really invested and their 2 packages are 150 and 350. My 350 is £50 a month. 350 is £41.
Not surprised about Best Buy & Target - I stopped buying CDs in 2002!!! I find the iTunes experience pretty excellent and if I can't find a song on it, I can usually find it on Amazon or Google Play.
 
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Streaming will be the standard for everything, physical media will become a bit like vinyl, becoming a collectors and enthusiast media. I've not bought a CD in 14-15 years, not bought a DVD in 4 or 5. Skipped Blu-ray really, had a player but only bought a few titles, and that was the 3D TV fad.

As films are now getting shot in 8K (yes the next format, unless they slip 6K in before 8K) broadband from either physical line, or 5G will be able to delivery 8K streaming. Once 5G is as common as 4G is now, I'd expect physical broadband will become old hat and be phased out as they are very expensive networks compare to wireless tech. Imagine 6G in the mid to late 2020's :D Probably by then we'll all have some implanted chip streaming in 12k straight to our retinas :p
 
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Streaming will be the standard for everything, physical media will become a bit like vinyl, becoming a collectors and enthusiast media. I've not bought a CD in 14-15 years, not bought a DVD in 4 or 5. Skipped Blu-ray really, had a player but only bought a few titles, and that was the 3D TV fad.

As films are now getting shot in 8K (yes the next format, unless they slip 6K in before 8K) broadband from either physical line, or 5G will be able to delivery 8K streaming. Once 5G is as common as 4G is now, I'd expect physical broadband will become old hat and be phased out as they are very expensive networks compare to wireless tech. Imagine 6G in the mid to late 2020's :D Probably by then we'll all have some implanted chip streaming in 12k straight to our retinas :p

Do you have any idea how much of this country is lacking sufficient bandwidth?
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5G is poised to dramatically change the landscape. As 5G rolls out (with up to 10Gbps), streaming will be the de facto method for watching media both on mobile and on the home big screen. In a few short years, there simply won't be enough people buying discs to support any physical format.

... says my crystal ball, anyway :D

Not at over $100 a month for home service it won’t. 5G can deliver the bandwidth, but they charge a rediculous amount of money for net data. We’d burn though a data limit in about a week.
 
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