I really do not know which color to buy. (Because of the fact that I do not have an Apple store it's a bit hard to get an impression based on photos only). black - looks classic, clean and smooth looking. But it is not as noticeable as the other colors (Missing "wow effect" of 750$ watch) and Maybe less suitable to fit with other bands. Silver - a bit boring (just as boring as the silver iPhone XS MAX). Gold - very prestigious, Fancy and eye-catching. I am upgrading from a series of 4, black-colored aluminum.