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the white looks lovely. Unique and different. A little bit flashy to let people know HEY, I got an Apple product.

However, I'll be going with the black just because it's more understated to be using that for work.
 
I got a white one.

Most people I know got a black iPhone, and I wanted to make sure that they didn't pick up mine by mistake.

Also, it's probably easier to paint a logo or airbrush some graffiti on white one.
 
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