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@Savor: Ugh. Please tone down the big bold letters...

I thought HTC would step up to the plate and put some healthy competition Apple's way, but their last few phones seem kinda ordinary to me.

I'm not sure who'll do it, but a phone that interacts well with users via voice and facial recognition will be the next big thing. By interacting well, I mean one that doesn't require a network to decode speech and one that recognizes your face (no password required) and your expression (learns to anticipate your commands by tracking the conditions in which you smile). Perhaps Apple will do this, or Microsoft, but frankly I can't see Google doing it.
 
Apple right now is the biggest tech corp in the world. We all know this can't last forever as succes often comes in cycles.

How long will Apple's reign continue and what company possesses the qualities to take over Apple's reign eventually, especially in the smartphonebusiness.

Do you see small companies right now doing good things who will, with time, will grow bigger and bigger. Or will it be a present powerhouse company which will succeed.

Is Facebook not an option, they just released some messenger App only what they need now is a Facebookphone by it's popularity of Facebook itself it wouldn't suprise me if they build a decent device it would sell like a ...... (choose your own definition of Awesomeness)

What's your take on this folks?

Greytmom, Inc.

Seriously, who knows.
 
Whichever company comes up with the next great UI will win. I'm not sure what's better than a touch interface though... The next big thing will probably something where the smartphone is powerful enough to replace the desktop/laptop. This can be done through a popup holographic display and keyboard that's operated through touch. It will be the one and only device you use at home, work, classrooms, etc. All data are transferable wirelessly and will be stored in the cloud as wireless communication speeds improves.

But it's probably at least 10 yrs down the road. For the foreseeable future, I don't see Apple losing ground by their improvements of the iPhone - thinner, faster, longer battery life, etc... I think people are still jumping on the smartphone bandwagon from traditional cell phones and Apple is cashing in big time on those customers.
 
Nintendo DS is the best-selling gaming handheld of all-time. It's successor hasn't done so well as smartphones have taken over the casual gaming market that Nintendo captured.

PlayStation 2 is the best-selling video game home console of all-time. Its successor is 3rd place in the USA and an undoing of Sony's own arrogance and price point.

Again, nothing can last forever. It is like rooting for your fav sports team, but do they always make the Playoffs or win championships that year?

An empire does collapse. A dynasty does end. There is always an ending in this life. Everybody has one.

Steve Jobs' failing health is the only real vulnerability to Apple in the longer run. I always felt Apple is an extension of Steve Jobs' personality.



http://www.phonescoop.com/articles/discuss.php?fm=m&ff=8686&fi=2924196

That's why I think Apple should never ever ever release a cheaper version of the iPhone. Sure it will break sales again but for how long. One strong point of the iPhone's "hipness" is because not everyone can afford one straight away, still today you have to pay quite some bucks with a sovjet-union 2 year plan. Percentagewise it's just for the happy few, when there will be a cheaper version suddenly everyone owns an iPhone. Then it's probably bye bye with the coolness of the iPhone. I hope to god Steve Jobe realizes this to or am I wrong?

Speaking about Steve Jobs, in sports, music, movies even in some political fields you have people who are labeled as Heroes, Legends. They are put on a pedestel, why?! because they excel in their field. Why the hell does a man who was there at the beginning of the electronic revolution, who
single-handed picked up a company and turned it into this multi-billiondollar corp which influences so many lives also in a positif way, doesn't get any recognition. Fair is fair...this man did things where Michael Jackson's music or Jordan's moves are peanuts to in compared with. Never have I heard of any form of recognition for this man. Sure he is just a leader of a company but he did some things which can be labeled as "Greatness".
 
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Google controls the internet. Billions of us use Google or YouTube everyday whether we hate Android or not. Internet is the #1 destination for all smartphone users which makes Google the #1 internet service company in the world. Heck, I went back using Chrome because Firefox keeps crashing on me. Buying Motorola just helped jumpstart their chances in the television business.

If Google ever decides to buy Facebook, lookout! They would own the Top 3 most used sites on the net - Google Search, Facebook, and YouTube. They should even try to buy Wikipedia, Amazon, and eBay. If any company can control the internet, it is Google. We use many of these smartphones for the very sake of going on the internet and use one of their services.

Google's costliest acquisition is Motorola Mobility at $12.5B. Buying YouTube in 2006 cost them $1.65B

List of acquisitions by Google
http://en.wikipedia.org/wiki/List_of_acquisitions_by_Google
 
Google controls the internet. Billions of us use Google or YouTube everyday whether we hate Android or not. Internet is the #1 destination for all smartphone users which makes Google the #1 internet service company in the world. Heck, I went back using Chrome because Firefox keeps crashing on me. Buying Motorola just helped jumpstart their chances in the television business.

If Google ever decides to buy Facebook, lookout! They would own the Top 3 most used sites on the net - Google Search, Facebook, and YouTube. They should even try to buy Wikipedia, Amazon, and eBay. If any company can control the internet, it is Google. We use many of these smartphones for the very sake of going on the internet and use one of their services.

Google's costliest acquisition is Motorola Mobility at $12.5B. Buying YouTube in 2006 cost them $1.65B

List of acquisitions by Google
http://en.wikipedia.org/wiki/List_of_acquisitions_by_Google

Great point really!
Another scenario, what if the Bubble bursts and Google is worth digglydot? And this probability exists contineously with this Internet corps. as their inventory is just based on thin air. Besides some space on servers they don't own anything. Technically they don't even own Motorola as everything is paid with bankgaranties.
 
I agree with most of the posters, it will eventually happen. However, I think it will take quite a while. Apple has established and is continuing to establish strong defenses. Brand appeal, hype, smooth operating system, syncing etc. I would imagine it would take at least 10-20 years or so before a challenger gets the footing. Microsoft was king for a long time and before that IBM.
 
Personally, I don't care who wins. I am more of a fan of great products and have no allegiance to any brand. Most people looking for a winner is just fanboy talk wanting to justify their purchases. Apple vs Google is happening similar to Apple vs Microsoft in the 1980's.

Story sound familiar?
http://www.youtube.com/watch?v=3S_JgkiW3qI

I am going to bookmark this thread because I am always fascinated by what the future might look like. And then when that future arrives to become the present, I can always bump this thread in 2015 and see whether we are right or wrong. My way of thinking in 2006 is much different than now.

Throughout world history, every single GREAT EMPIRE crumbled. Whether the Roman, Mongol, Russian, British, Byzantine, Persian, or that Galactic Republic from a long time ago in a galaxy far, far away... It might happen to Steve Jobs' case in the tech world once he is truly gone too.

Internet is the real present and future. Comparing GUI and hardware specs is cute and all, but at the end of the day, people end up using these devices to go on the internet. Whether to check on your friends and family, buy something online, access songs from the cloud, make VOIP phone calls, check their email, or watch TV or movies. That is the greatest invention. Something INTANGIBLE. If you can win that frontier, then hardware or UI won't matter anymore since the destination getting there is the same. Like having a different car but everybody is going to the same place.

Who knows what our phones will look like 10 years from now? Will it always be the same slate design? I remember like 7-8 years ago, it was all about cameraphones. Everybody back then was so excited having a camera in our pocket at all times and were just snapping away even if they produced grainy photos without autofocus and were no better than webcam quality at the time. Now, nobody cares about having the best cameraphone like they used to and everything is all about apps or games. Eventually, the cravings for these apps declines too just like any fad because most of them will do the same thing or perhaps you rarely use them anymore. The mentality evolves and changes. Cameras or having the thinnest flip phone were the "gimmicks" back then. That was the "in" thing. But at the end, internet is the one everybody goes back to. Probably why I can never go back to a dumb phone. Need to stay connected. Most of my apps needs a data connection. Internet is that door that opens up so many multiple possibilities and our mind is always HUNGRY for that information getting passed around..
 
Personally, I don't care who wins. I am more of a fan of great products and have no allegiance to any brand. Most people looking for a winner is just fanboy talk wanting to justify their purchases. Apple vs Google is happening similar to Apple vs Microsoft in the 1980's.

Story sound familiar?
http://www.youtube.com/watch?v=3S_JgkiW3qI

I am going to bookmark this thread because I am always fascinated by what the future might look like. And then when that future arrives to become the present, I can always bump this thread in 2015 and see whether we are right or wrong. My way of thinking in 2006 is much different than now.

Throughout world history, every single GREAT EMPIRE crumbled. Whether the Roman, Mongol, Russian, British, Byzantine, Persian, or that Galactic Republic from a long time ago in a galaxy far, far away... It might happen to Steve Jobs' case in the tech world once he is truly gone too.

Internet is the real present and future. Comparing GUI and hardware specs is cute and all, but at the end of the day, people end up using these devices to go on the internet. Whether to check on your friends and family, buy something online, access songs from the cloud, make VOIP phone calls, check their email, or watch TV or movies. That is the greatest invention. Something INTANGIBLE. If you can win that frontier, then hardware or UI won't matter anymore since the destination getting there is the same. Like having a different car but everybody is going to the same place.

Who knows what our phones will look like 10 years from now? Will it always be the same slate design? I remember like 7-8 years ago, it was all about cameraphones. Everybody back then was so excited having a camera in our pocket at all times and were just snapping away even if they produced grainy photos without autofocus and were no better than webcam quality at the time. Now, nobody cares about having the best cameraphone like they used to and everything is all about apps or games. Eventually, the cravings for these apps declines too just like any fad because most of them will do the same thing or perhaps you rarely use them anymore. The mentality evolves and changes. Cameras or having the thinnest flip phone were the "gimmicks" back then. That was the "in" thing. But at the end, internet is the one everybody goes back to. Probably why I can never go back to a dumb phone. Need to stay connected. Most of my apps needs a data connection. Internet is that door that opens up so many multiple possibilities and our mind is always HUNGRY for that information getting passed around..

I like your arguments and your idea to bookmark it. Funny to see how products as well people change and evolve when time passes by. Often we think how the future will look like but at the end it's just a guessing game with too much variables and an ever changing Zeitgeist. Which contineously reflects our needs and shows us if we succeeded in realizing our dreams. About the Web I think we are still in the Stoneage of it. It's here to stay after a 100 years it will still exists but in what form is hard to stay. I do know the changes are open wide and for the grabbing. The things we now do or establish are changes in the basic foundation of the Web. If you do it correctly they can last centuries. That's why I honestly think we are living in a fascinating era.
 
With the acquisition of Motorola, Google may develop something that is finally on the iPhone's level.
For any Android fanboy reading this, I don't care what you say, no android phone is on the iPhone's level. Especially since more than half of the phones look the same :p
 
It actually didn't SHOCK me all that much reading about Steve Jobs' resigning knowing about his condition. Health should always come first. In a span of 8 days, we saw Google buy Motorola, HP dropping out of the mobile and PC hardware market, and Steve Jobs now resigning. Wow. Crazy August in tech news.

Every good thing can come to an end. Every empire loses their true leader and we see it crumble. Our life all has an ending too. Steve is showing his mortality as a human being. Better to take care of that more than success that doesn't last forever and ever either. For every rise to the top, there is a decline.

Your health is your wealth. Steve, just spend your time with the family and take of yourself. I can't expect him to live or work forever knowing of his frail condition. Interesting to see Apple keynotes without him. From the Apple years without Steve Jobs weren't exactly the rosiest. But Steve has already fed the DNA and "germ" back into Apple's way of thinking and succeeding. So they should be fine for the foreseeable future as well as that $75B in cash reserves.

It is going to be fascinating how Apple can function with a different CEO again after 14 years having Steve back on the team. That vulnerability is starting to show now for Apple. Look what happened to Microsoft when Bill Gates resigned and let Steve Ballmer took over. Fourteen years ago, Microsoft was helping Apple out of a hole. Now Apple is worth more than Microsoft. See how quickly the tides change. To predict the future based on recent success lacks zero foresight. Nintendo sold 150M DS units. Its successor, the 3DS, is a flop. Just like that. *snaps fingers*
 
The tides can turn quickly. In an industry based on trends, you can be hip today and be the laughingstock tomorrow. Nothing can last forever. Name a company on these gadgets that was #1 forever? Sony won volume sales with the PS1 and PS2 before being the laughingstock by 2006 with the PS3. Sony was the portable music industry before iPod came along.

Five years ago, the smartphone industry was dominated by Symbian, RIM, Windows Mobile, and Palm. Where are they now? Symbian is dead. Palm is dead. RIM is losing marketshare here in the U.S. And Windows Mobile is not the WM we know anymore and got completely revamped.

Just last year, HP is the #1 computer maker and Nokia is the #1 phone maker. HP sent shockwaves by announcing they are getting out of the PC hardware business. Nokia looks to be overtaken by a trojan sent from Microsoft and may never be the same. Motorola was on the top of the world five years ago with their RAZR. Eventually, Motorola split and the mobile division got bought out by Google. It would be naive to think the Apple gravy train on biscuit wheels to be chugging along forever.

I have three candidates -

Google because they just bought Motorola and can control the hardware and software now. And Google has the deep pockets. I look at it similar to the Windows vs Mac war back in the 80's and early 90's. It wasn't until Windows 95 when sales really took off in the consumer market. That was a 10 year gap from Windows 1.0. Android is only three years old. It has time to completely change.

Samsung because they make their own internal components, can offer different price points, and already competes in many different fields of the multimedia industry. This is why Apple gets the best stuff. Apple controls the supply chain. Samsung makes their own stuff in both hardware and software (externally and internally).

RIM because next year is an election year and CEO's are the best endorsers. Yes, they are a longshot, but things can change fast. The old dog still has something left. Nintendo was a laughingstock with their GameCube before making a dramatic comeback with the Wii in 2006. Like Apple, RIM controls both software and hardware. I believe QNX will bring them back and BlackBerries can be found on all carriers in different price points. Touchscreen-only or touchscreen + physical QWERTY should be common now. And what you see in the USA doesn't always apply to the rest of the world. BlackBerry is getting bigger in other countries with mass populations like Indonesia.

Eventually, people will have a burnout with "apps." At some point, enough is enough with it. Overkill. Some may just want to "simplify" it by going back to the core basics. And the recent tablet fad sorta overlaps the uses of an iPhone anyway...

I just feel bad for other companies like Nokia, Sony, and Nintendo. Many have become victims to Apple's own success. But for the foreseeable future, Apple controls the best parts from all the suppliers and has $75B in cash reserves. They will be fine. Steve Jobs can't live forever though. Eventually if someone else supercedes him, then Apple might make a couple blunders, loses the focus that he has, or just won't be "cool" anymore before starting to decline. It happens. Things get played out. Look at the music industry.
My thoughts EXACTLY.

I definitely get "app burnout" sometimes. I'll be out during the day and I notice that I'm compulsively checking my phone for updates, apps, games etc. WAY too often. Should I honestly be doing that? At what point does it become a distraction? Now I'm trying to focus just on the core features of my phone since I've noticed an OCD type of effect building up that's counter productive. I want a phone that increases my productivity, not one that necessarily play the best games or have the best apps. Those are added benefits. The CORE features come first. I think people need to step back and seriously think about this.

I have an iPad 2 and a Nexus S right now and honestly, I don't need TWO powerful devices with me at all times. I'm thinking of switching to BlackBerry for my phone, then using my iPad 2 for class and most of my mobile computing tasks. I'm definitely interested in the iPhone 5, but honestly, I don't NEED both an iPad and an iPhone. Sure, it's cool, but their features and selling points overlap vastly.

The future is definitely bright for Apple, Google, and *gasp* RIM. After the iPhone radically changed the industry, companies realized pretty harshly that they need to constantly change their products to predict upcoming trends. THAT's how you control markets and make the most money. I can't believe how stagnant RIM was in adopting touch screens or faster processors in their phones. iOS was a catalyst for Microsoft to create Windows Phone 7, which IMO, is the only truly unique OS out there besides iOS. Without iOS, Microsoft would have never had the innovation to create WP7.

Google really needs to make Android smoother and more consistent in every area possible. They need to hardware accelerate EVERYTHING. Even these new powerhouse dual-core processors aren't entirely consistent performance wise when running Android. Improve the performance, crank out higher quality Nexus devices, and make the UI more simple and I think Android will be a STRONG contender for iOS.

Google has all of the necessary ideas; Search, TV, NFC, Navigation, and etc. but their execution is flat out terrible. Everything is a giant project for Google and sometimes it's hard to take them seriously. Google Maps has been in beta for how long now? That's their biggest crutch. I think they're trying to wind down on creating so many "projects" and focus more on "solutions" that everyone can actually use. Who knows what will come out of this Motorola deal. I hope that Google uses them to vertically control their products. Google has a tendency to say things then do the complete opposite.

These past few weeks have just been insane. Want to know the best part about it? Things are only going to keep ramping up! iOS 5, iPhone 5, possible new Apple TV, Nexus Prime, Android 4.0, possible Nexus Tablet & new Google TV, Windows Phone 7.5 Mango, possible new Nokia flagship phone etc. are all going to happen within 2 months of each other. I've never seen the tech industry innovating and growing at such a rapid pace!

This is a great thread though. Some of you are posting really good ideas! Lets keep it rolling.
 
My thoughts EXACTLY.

I definitely get "app burnout" sometimes. I'll be out during the day and I notice that I'm compulsively checking my phone for updates, apps, games etc. WAY too often. Should I honestly be doing that? At what point does it become a distraction? Now I'm trying to focus just on the core features of my phone since I've noticed an OCD type of effect building up that's counter productive. I want a phone that increases my productivity, not one that necessarily play the best games or have the best apps. Those are added benefits. The CORE features come first. I think people need to step back and seriously think about this.

I have an iPad 2 and a Nexus S right now and honestly, I don't need TWO powerful devices with me at all times. I'm thinking of switching to BlackBerry for my phone, then using my iPad 2 for class and most of my mobile computing tasks. I'm definitely interested in the iPhone 5, but honestly, I don't NEED both an iPad and an iPhone. Sure, it's cool, but their features and selling points overlap vastly.

The future is definitely bright for Apple, Google, and *gasp* RIM. After the iPhone radically changed the industry, companies realized pretty harshly that they need to constantly change their products to predict upcoming trends. THAT's how you control markets and make the most money. I can't believe how stagnant RIM was in adopting touch screens or faster processors in their phones. iOS was a catalyst for Microsoft to create Windows Phone 7, which IMO, is the only truly unique OS out there besides iOS. Without iOS, Microsoft would have never had the innovation to create WP7.

Google really needs to make Android smoother and more consistent in every area possible. They need to hardware accelerate EVERYTHING. Even these new powerhouse dual-core processors aren't entirely consistent performance wise when running Android. Improve the performance, crank out higher quality Nexus devices, and make the UI more simple and I think Android will be a STRONG contender for iOS.

Google has all of the necessary ideas; Search, TV, NFC, Navigation, and etc. but their execution is flat out terrible. Everything is a giant project for Google and sometimes it's hard to take them seriously. Google Maps has been in beta for how long now? That's their biggest crutch. I think they're trying to wind down on creating so many "projects" and focus more on "solutions" that everyone can actually use. Who knows what will come out of this Motorola deal. I hope that Google uses them to vertically control their products. Google has a tendency to say things then do the complete opposite.

These past few weeks have just been insane. Want to know the best part about it? Things are only going to keep ramping up! iOS 5, iPhone 5, possible new Apple TV, Nexus Prime, Android 4.0, possible Nexus Tablet & new Google TV, Windows Phone 7.5 Mango, possible new Nokia flagship phone etc. are all going to happen within 2 months of each other. I've never seen the tech industry innovating and growing at such a rapid pace!

This is a great thread though. Some of you are posting really good ideas! Lets keep it rolling.

Good points!
Most of the time when someone mentions the OS, it seems only the features and usabilty are important, that I can understand. But what about the design and the esthetic presentation of an OS, isn't that even important. A part of why iOS is popular is that it also looks good to me. iOs looks professoinal and wellthought out. That I can't say about Android. WP7 is also looking better imo. With the design you attract a lot of meanstream consumers who don't care about all the possibilities of an OS as long if it looks good and the major features are there, they are convinced.
 
IMO, it'll have to be a company that has a hand in all aspects of the business like Apple. If Apple didn't control the hardware, software (iTunes, App Store, etc.), I don't think Apple would be as successful as they are today. I like Apple and I don't want them to fail but as a tech fanatic, I'm intrigued to see what the next big thing is.

The ecosystem is what keeps me with Apple. iTunes, iPhone, iPad, Apple TV all work so well together. There are things about each i don't like but the integration together is just amazing. Nobody else has anything that competes. When I think of moving to Android, I think about what all in the ecosystem I will lose and decide it just isn't worth it.
 
The ecosystem is what keeps me with Apple. iTunes, iPhone, iPad, Apple TV all work so well together. There are things about each i don't like but the integration together is just amazing. Nobody else has anything that competes. When I think of moving to Android, I think about what all in the ecosystem I will lose and decide it just isn't worth it.

Yup, it's all about the ecosystem. No company will ever catch up to what Apple has put together.

One thing for sure, it will never be RIM, they are on the downhill fast and will never be what they once were!
 
Yup, it's all about the ecosystem. No company will ever catch up to what Apple has put together.

One thing for sure, it will never be RIM, they are on the downhill fast and will never be what they once were!

Brilliant observation. Apple was a basket case when Jobs took over the second time. So, yeah, 'RIM will never be what they once were' and no one 'will ever catch up to what Apple has put together'. :rolleyes:
 
Apple right now is the biggest tech corp in the world. We all know this can't last forever as succes often comes in cycles.

How long will Apple's reign continue and what company possesses the qualities to take over Apple's reign eventually, especially in the smartphonebusiness.

Do you see small companies right now doing good things who will, with time, will grow bigger and bigger. Or will it be a present powerhouse company which will succeed.

Is Facebook not an option, they just released some messenger App only what they need now is a Facebookphone by it's popularity of Facebook itself it wouldn't suprise me if they build a decent device it would sell like a ...... (choose your own definition of Awesomeness)

What's your take on this folks?

Windows Phone 7 currently is the best OS second only to iOS. There are certain aspects this OS does better than iOS. I am guess Android will go the way of Windows Mobile unless they completely reboot OS like Windows Mobile 7 did. Just because Windows Phone 7 is next best alternative does not mean it will eventually take over. I don't think Android will stick around in 10 years unless they completely redo their ecosystem.
 
There you have something, HTC

Something like this shows a companies weakness I think and customers don't like to personify itself with weakness but more with a strong and contemporary Brand.

Give HTC more time, and I guess it'll emerge a STRONG competitor to Apple but NOT take over Apple's reign. It should quit relying on Android/WP7 and develop it's own OS. Now, that would be swag.
 
With the acquisition of Motorola, Google may develop something that is finally on the iPhone's level.
For any Android fanboy reading this, I don't care what you say, no android phone is on the iPhone's level. Especially since more than half of the phones look the same :p

This would get my vote too. Motorola's Android phones were pretty solid in the hardware front.

Nokia has no chance mainly because they're in bed with another company known for completely average UI design. I haven't seen a single Microsoft product that made me go "wow, this is really nice to use" and the same goes for Nokia. I haven't been impressed by Nokia's hardware quality for a long time and any software they developed for their phones ranged from bloody awful to barely passable.

Nobody uses RIM stuff over here but from what I've seen, nobody would want to either.

But in the long run it's a battle of software and that will be fought between Google and Apple. The winner is going to be us, the consumers though.
 
Only Google could.

If people were to massively leave Apple it would have to be Apples own undoing.

The reign can't be taken, only given. In the last 5 years the company has become too legendary. Popularity still has not reached critical mass so it will be awhile before Apple becomes stale or played out enough to release some it's grip on peoples hearts.

The reason it is Google is because a modern ecosystem has to build trust. The kind of trust that only those two companies, Facebook, Twitter, and YouTube have. They are modern, clean, innovative, and they give the impression that they like to reward people for their patronage.

Google has gmail as it's biggest advantage.

Apple and Google are the number one and two most versatile and interconnected eco systems there are.

Both can be used at the same time. (synch gmail on iPhone)

For some reason Apple would have to fall and Google to innovate.

The only way is through Eco systems. That's how people think and make choices.

In the end these devices are primarily to organize our lives.

iCloud is deadly to anyone else too.
 
It is interesting to think about that. Apple went from being months from shuttering up to being the top tech dog. Amazing how much can change in a decade.

There seems to be a dearth of tranformative innovation in the tech market; mostly building in little bits on what is already everywhere. I want to see a company outside of Apple real ease something new that grabs out attention. The tablet and smartphone market was transformed by Apple. Instead of just trying to get their own chunk of that success make something that grabs people and is not like everything else on the market.

Even if you don't create a brand new market at least give your product something to capture people's attention. I saw a Nokia phone a couple weeks ago, that although it lost me upon looking at how well it works, I was really drawn in by how it had a look like no other phone out there.



I thought HTC would step up to the plate and put some healthy competition Apple's way, but their last few phones seem kinda ordinary to me.

I feel the same.
 
I thought HTC would step up to the plate and put some healthy competition Apple's way, but their last few phones seem kinda ordinary to me.

By all indication, it looks like Apple is about to do the same thing and release an iPhone 5 that is identical to the iPhone 4 except for a small processor bump.
 
The reason for Apple is successful is two-fold: 1. They develop both hardware & software for their products (tighter integration = better stability & support). 2. Apple's philosophy has always been make complicated things simpler.

3. Apple has always respected their customers and is willing to resolve issues in favor of their customers.
 
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