Your Missing the point, it is a complete waste for apple to release this phone in this color.
#1 - it has taken them almost a year to work out the paint issues with this thing meaning that they have been putting R&D money effertlessly into a phone color, all for what?
#2 - If you are the few that dont have a cover of a "bumper" for your phone, then you will get to show off your cool new white phone which will take on every scratch and every dirt stain you can imagine.
#3 - If they have worked so long and hard on this new color, to mass produce it and ship it all over the world, just before they are going to release a new product, within 6 months (approximately) dont you think they would just for go the ip4 white and just apply it to the IP5 and get prepared for that?
#4 - WHO CARES, who literally waited this long for the white Iphone? honestly who in their right minds would have held out to wait for this phone. If someone was going to get an Iphone I dont think the lack of color selection was a deterrent.
What a waste of money, time and hype... this is honestly one of the worst ideas apple has had, or do they actually just have so much money they can afford a huge bill for a product that was either going to be purchased or not regardless of the color.