I don't get the cries for Apple to add an Amazon channel. Should Amazon add an iTunes channel? Why is this expected for one, but not the other? 😕
We cut the cord about a month ago and use our Apple TVs as our primary devices. Between Hulu Plus, Netflix, and HBO Go (which I pay for via a relative, until HBO provides a way to order it w/o services being necessary) we're pretty much covered. If there's something specific that's on Amazon Prime Video that isn't on Netflix or Hulu, I'll AirPlay it. No big deal. The Amazon stuff is subpar IMO anyway. It's confusing to me what's free to prime members vs what they want you to pay for. (The phone app is pretty clear, but the PS3 & Vizio TV app aren't.)
Like many, I've invested too much in the Apple ecosystem to just jump ship on a new product, but if it was truly better, I'd consider it. I don't know what the fuss is over Plex - I setup a home media server so all of my content is centralized and hosted by iTunes. Since iTunes is the "provider" that's hosting the content locally, I can set parental controls for my kids. I also run AirVideo on it, which allows me to access the same content remotely (which I find that I seldom ever do.) My very first home server setup used DLNA and it was always a chore - no parental controls, clients were buggy/subpar (blu-ray player interfaces, inconsistent device apps/players, etc); the server software would sometimes crash, etc etc... So from that perspective, iTunes is a perfectly capable and acceptable software package to host the content. It's not like there are any solutions out there that don't require *some* sort of server software to be running to host the content.
I'd like to see some more channels on the Apple TV, sure. I'd like to see an interface that's a bit more streamlined and interesting than a page of tiles. But the functionality is WAY too useful to consider an alternative just because of a few superficial complaints.
The Apple TVs let me:
- AirPlay video and music
-- From my iMac I can AirPlay music from one source to multiple targets and stream music across the house
- Watch streaming content from Netflix, Hulu, HBO Go, along with the copious amounts of other sources (PBS, Smithsonian, YouTube, whatever)
- Watch TV and movies on my own home network
- Use parental controls on my own home network
- Rent/buy movies & tv shows in the cloud and watch them instantly (Apple sometimes has exclusive early access to content as well)
- Access all of my music via iTunes Match, natively on the device
- iTunes Radio & the "original" radio that had a bunch of streaming music options
- View photos on the TV & use as screensaver (amateur photographer, this is nice)
- Simple setup, small footprint
So... I'd have a *really* hard time moving away from the Apple TV. It would have to be a helluva device to get me to switch. That's not to say the ATV can't be improved upon. It certainly can. But I'm pretty happy with how it is right now to consider the Amazon or Roku or WD or anything else anywhere near competitive.