Why Apple is successful

Discussion in 'Apple, Inc and Tech Industry' started by smoledman, Jul 26, 2012.

  1. smoledman macrumors 68000

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    #1
    http://minimalmac.com/post/426868529/what-apple-sells

    What Apple sells begins before you even walk in the door…

    [​IMG]

    It begins before you take out your credit card…

    [​IMG]

    It continues when you get back home…

    [​IMG]

    To when you start it up…

    [​IMG]

    It's one magical experience after another. Notice I highlight the word experience, that's what Apple sells. Everyone else sells product, Apple sells magic.
     
  2. G51989 macrumors 68030

    G51989

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    #2
    What's so magical about a computer? Its a box of metal, wires, and plastic. Running software written by people.

    No magic invovled.

    If you mean why Macs are magical...what can a,mac do that a pc can't?
     
  3. smoledman thread starter macrumors 68000

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    #3
    Mirroring, Notification center, excellent voice dictation, system dictionary. That's just off the top of my head.
     
  4. gnasher729 macrumors P6

    gnasher729

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    #4
    I write software. It's magical :D
     
  5. G51989 macrumors 68030

    G51989

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    #5
    There are 3rd party apps to do very much the same things on a PC.

    Also. How is that magic?

    ----------

    If its as " magical " as lion was, not interested :p
     
  6. smoledman thread starter macrumors 68000

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    #6
    The simpler the interface, the more magical it is when everything "just works". That's how Apple rolls. ;)
     
  7. Carl Sagan macrumors 6502a

    Carl Sagan

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    #7
    Apple are successful because they charge more than anyone else.
     
  8. SkyBell macrumors 604

    SkyBell

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    #8
    Basically, the famed Reality Distortion Field involving a lot of smoke and mirrors.
     
  9. smoledman thread starter macrumors 68000

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    #9
    BS. They don't charge exorbitant amounts for anything they sell. It's just that they have enormous profit margin due to bulk buying power and the fact they convince millions of people to fall in love with their designs.
     
  10. ChristianJapan macrumors 601

    ChristianJapan

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    #10
    But on the other side of each transaction is someone who say: it's worth the money

    [alternative]enter Frey here[/alternative]
     
  11. dukebound85 macrumors P6

    dukebound85

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    #11
    Except for the up to date program. What a great experience
     
  12. G51989 macrumors 68030

    G51989

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    #12
    Like when my imac kept overheating because of a faulty fan? That took them 2 weeks to get?

    Or how safari beach balls my decked out imac with 19 tabs open for an hour!

    Or how my simulation software is litterally to awesome for osx to handle?

    Yep, it " just works "
     
  13. boss.king macrumors 68040

    boss.king

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    #13
    Apple is successful because the have great advertising and salesmanship. If you manage to convince the masses that your product is better, it doesn't matter if it actually is or not.
     
  14. smoledman thread starter macrumors 68000

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    #14
    Mountain Lion is getting rave reviews as the best consumer OS ever.
     
  15. dukebound85 macrumors P6

    dukebound85

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    #15
    OK?

    Their upto date process has been anything but "magical" lol

    Mobile me was anything but "just works"

    iPhone call drops same thing

    Just a few examples

    Apple isn't as great as you think
     
  16. smoledman thread starter macrumors 68000

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    #16
    Power Nap is revolutionary. No more needing to care about OS updates anymore!
     
  17. quagmire macrumors 603

    quagmire

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    #17
    It's magically horrific..... ;)
     
  18. Jookbox macrumors 6502

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    #18
    Exactly. I credit their sales and marketing team more than anything else. They've actually convinced people macs can do things PCs can't. They've also convinced people that if you don't own a Mac, you're somehow inferior. This works great on folks with low self esteem.
     
  19. smoledman thread starter macrumors 68000

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    #19
    This is such bs I can't take it any more. You can't market crap. Apple products are revolutionary and magical and it doesn't really take much marketing to push them.
     
  20. salmoally macrumors regular

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    #20
    Funny because power nap only works on 2 products the RMBP and MBA 2011/12. Getting sick and tired of Apple purposely blocking off stuff just to get people to upgrade every 2 years.

    Windows 8 works on computers 10 years old and runs every single feature the same as a PC bought yesterday.

    Apple died when they let the profits matter more than the product. I don;t really give a damn how popular they are now or how "successful", Justin Bieber is rich and successful too but hell will freeze before anyone with taste will buy his albums.
     
  21. SkyBell macrumors 604

    SkyBell

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    #21
    Crap is what sells, because crap is cheap. Apple has simply managed to take this to a new level - high priced crap. All it takes is a brilliant marketing strategy and execution of it, which everyone knows Apple does on a regular and consistent basis.
     
  22. smoledman thread starter macrumors 68000

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    #22
    Explain how Airplay Mirroring and Power Nap are crap. Apple has a ton of patents.
     
  23. boss.king macrumors 68040

    boss.king

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    #23
    You absolutely can. Why do you think people buy Bose? Why do people get excited over Beats? Nike clothes and shoes.the list is endless. People will buy anything you throw at them, you just have to tell them why.
     
  24. dukebound85 macrumors P6

    dukebound85

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    #24
    Change your name Cassie?
     
  25. smoledman thread starter macrumors 68000

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    #25
    Because Bose makes excellent audio equipment. Nike does things like Nike+ which no other shoe maker does. They are innovative.
     

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