Why are Apple so obsessed with thinner phones?

Discussion in 'iPhone' started by UKapple73, Sep 14, 2014.

  1. UKapple73 macrumors regular

    Sep 13, 2014
    I am buying an ip6+, but can't help wondering why apple didn't decrease the bezel size, ok the bottom one is fixed due to the touchID, but the top one?? It must be due to them wanting it thinner again. But why?? Was the 5s too thick? 7.5mm is way thin enough. Wish they would either reduce bezels & keep 7.5mm or increase battery & keep 7.5mm
    This drive for thinner & thinner is holding back the design
  2. rsnapeuk macrumors regular

    Oct 19, 2011
    I'd be happy if they came the phones the same edge and increased the battery!
  3. maflynn Moderator


    Staff Member

    May 3, 2009
    Because they are a company that is obsessed with thinness. Just look at the iMac and how thin they made that. Its their design philosophy.
  4. Izauze macrumors 6502

    Oct 13, 2013
    I agree that we're starting to get to the point of diminishing returns. Even with the same battery life, I simply don't want a phone any thinner than this one. It has less than zero appeal to me.

    The bezel though his due to Apples design philosophy, which depends on symmetry between the top and bottom. And as you mentioned, the bottom is limited by the home button. I believe this is something that must be addressed soon. It's simply laughable that the Plus will stay that tall for future generations.
  5. cube macrumors G5

    May 10, 2004
    It is Apple who is obsessed, not people.

    They'd rather be obsessed with thin watches.
  6. Surf Monkey macrumors 68030

    Surf Monkey

    Oct 3, 2010
    Portland, OR
  7. Ayr macrumors 6502

    Mar 8, 2014
    It's an engineering challenge. I like it.

    Personally I would prefer the focus to be on weight. I'd love a sub 100 grams iP6+.

    I could get uber-geeky over that.
  8. Izauze macrumors 6502

    Oct 13, 2013
    That is indeed a pretty thick watch they've got.
  9. eoblaed macrumors 68020


    Apr 21, 2010
    (emphasis mine)

    Not so. The drive for thinner is all about design. It forces new and better and more creative ways of building the technology. Part of the decreasing thickness over the years has come from better screen design which is directly driven by the desire for thinner phones.

    I, for one, love the thinness. I can understand that others may not appreciate it as much, which is fine. But make mine thin!
  10. Ayr macrumors 6502

    Mar 8, 2014
    Oh that's supposed to be a watch.

    Thought it was a club :D
  11. yep-sure macrumors 6502


    Sep 21, 2012
    Melbourne, Australia
    I don't think anyone is against thinness, moreso that thinness is seen to be a priority over things an iPhone user needs, like good battery life.
  12. cube macrumors G5

    May 10, 2004
    I prefer a phone to be a tiny bit thicker, but having a removable battery.
  13. iMacDragon macrumors 68000


    Oct 18, 2008
    They seem to like symmetry, so I doubt will be seeing a design anytime soon with different amount of bezel at either end.
  14. kalsta macrumors 68000


    May 17, 2010
    And the width isn't laughable too? It's just a very big, silly phone. But since usage stats tell us people are using these things less and less as actual phones, I guess it's understandable.

    As for the home button, don't expect it to go anywhere soon. 1. It's simple. People get it. It's probably the most iconic part of the iPhone hardware. 2. It now doubles as a fingerprint scanner, which one feels is a long-term strategy, not a passing fad.

    You're not alone in wanting battery life over thinness. Yes, it's a shame Apple has different priorities. As it is, one can choose the 6 Plus to get better battery life, but those of us who want a sensibly sized phone are stuck with the lower capacity battery.
  15. cube macrumors G5

    May 10, 2004
    A home button is not needed, so they should integrate the fingerprint scanner into the touchscreen.
  16. McBeats macrumors 6502a

    Apr 10, 2007
    Can't help but agree with this. They really don't need to make it thinner so much as they need longer battery life. My opinion of course, but practicality it makes sense. I know I'm not alone here.
  17. Puonti macrumors 6502a

    Mar 14, 2011
    On the topic of bezels, my guess is Apple will keep the symmetry until they are able to cover the entire face of the phone with a display surrounded by a thin bezel on all sides.

    For that they'll need the capability to use screen pixels as a camera sensor (already hinted at in a patent application I believe) and part of the screen assembly itself as an earpiece speaker. Part of the screen surface would also need to be designated as an always-on Touch ID sensor, which is probably the hardest part. You don't want that part of the screen to look different quality-wise when the display is on and the phone's being used, but it needs to be easy to locate when the rest of the screen is off. Hiding a microphone and ambient light sensor in a thin bezel is trivial.
  18. Sheza macrumors 68000


    Aug 14, 2010
    Cambridge, UK
    Guys, it's time to stop pushing for unrealistic thinness in phones.

    This was the standard 10 years ago:

    Stop phone anorexia.
  19. GrumpyMom macrumors 604


    Sep 11, 2014
    When I started carrying my iPhone in a wallet case that holds two credit cards and my driver's license and a couple of bills, I started wishing the 5s were at least half the thickness it is now...without sacrificing battery capacity of course. It would be a neat feat if they could come out with a viable iphone with credit card thickness meant to be carried in the wallet along with cash and cards, while we all wait for all merchants and governments to accept mobile devices as vehicles for payment and identification...assuming that ever happens at all. By viable I mean it can carry a charge through a day of use. We are really constrained at this point by battery technology.

    Apple is trying to come up with a mobile device or tandem devices that will carry all of our pertinent information and will be one(s) we can comfortably wear/carry on us at all times while having a display large enough to be enjoyable to use. A device like that is going to need to be thin and light, be it the watch or an iPhone or both working in tandem. I'm hoping for foldable/flexible at some point in the not too distant future because the length and width of the 6plus is really pushing the trade off between usability vs. Portability.

    So I don't think their decisions are based purely on aesthetics. They're going somewhere with this focus on thinness. And it's a goal I appreciate. But perhaps they are producing some undesirable compromises (protruding camera, poor battery life, awkward dimensions) while dealing with current constraints in component technologies and architecture.
  20. Cryates macrumors 68020


    Nov 19, 2013
    Chattanooga, TN
    Apple knows what their customer base wants and the majority of the base want a useable size. They knew that to keep customers happy with the increase in size, the phone would need to be thin so they would be easier to hold. I'm personally ecstatic that the 6+ is 7.1mm because it's even thinner than my 5S thus should make it easier to hold than if it was 8mm+ like the Note 3.
  21. cube macrumors G5

    May 10, 2004
    Apple does not care what people want, they do whatever THEY want knowing that fanbois will buy it anyway.
  22. Cryates macrumors 68020


    Nov 19, 2013
    Chattanooga, TN
    Everything Apple does with iOS is driven on the idea of improving the user experience and delivering the best user experience.
  23. cube macrumors G5

    May 10, 2004
    And that's why so many people complain about iOS 7 and they force you to downgrade to it if you want to reset the phone?
  24. Angler macrumors regular

    Mar 26, 2011
  25. nostresshere macrumors 68030

    Dec 30, 2010
    It might not be Apple at all, but the MARKET that wants thin. If MARKET wants it, then sell it!

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