I am watching the CES coverage and there are many adverts for an AT&T call plan for unlimited calls for $45 and that doesn't even include unlimited data . They say it as if thats amazing. (I am from the UK). In general it seems from watching various adverts the call plan prices are crazy. Again bafflingly they all talk as if these prices are incredible steals. "Yes you too can pay double the cost of a UK,German,French,Australian,Italian plan but to make you feel better compare it against the eye watering price we were charging last month." I did some googling and found this map that shows the USA pays more for its call plans than any other country (except for a couple of developing African nations). http://www.androidcentral.com/us-mobile-data-prices-among-most-expensive-world Anyone know why this is? Have the companies just decided to keep prices high because no-one is driving them lower? Or something else?