I see where you got 4%. This is ALL Apple accessories. This includes iphone cases, ipad covers, watchbands recently, keyboards, mice, routers, monitors? and of course dongles and cables. If you thought this was dongles/cables, we would all be spending 35% of a Mac computer price on Mac accessories. If we spent on average $2500, we would be spending $800 EACH on cables and dongles. That 4% number is not relevant since it includes non-Mac accessories or even tech accessories like keyboards and mice. I heard
@MH01 complain about $100 he spent on two dongles. That's a far cry from 35% of the cost of his MBP. I've personally spent zero on Apple accessories for the MBP, even with this "outrageous" lack of legacy port situation. Apple "pushes" certain accessories for iPhone and iPad, as those are money making divisions. "Push" as in they are actually designing and marketing cases as some cool, fashionable accessory for branding reasons. Cables and dongles? These don't enhance the brand and are there for utilitarian reasons.
Regardless, this line of thinking is not getting through to some of you. You are convinced a company like Apple whose brand and reputation are central to it's business model are operating like a flea market vendor and just trying to pocket the last cent at risk of future sales. This is why they have a generous return policy and better than average support, for their brand. Squeezing pennies is not logical to me or anyone who has basic marketing understanding. They are able to sell at premium prices because of their brand equity. They won't risk that for pennies. But hey, it's just an opinion that I think is informed, but you seem to think is fanboyish. I'll agree to disagree.
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Preach. Most accessories are COMMODITIES. They have no intrinsic IP value and simply sell on lowest cost alone. Cables and dongles fall into this commoditized category. Apple designed cases and keyboards have either heavy marketing or some Apple tech that adds to their value that others cannot easily just undersell. They do, and there is a market, but brand still means something for some items. Cables and dongles are not part of Apple's brand reputation.
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I will go back to other luxury brands. Why do some of you insist that MBP's must suddenly come with a free accessory in the case of usb-c to a dongle. I am indifferent but starting to strongly agree that they shouldn't continue to include the extension. Apparently Mac owners have multiples of these lying around, meaning they don't really need a new one or any at all every time they buy a Mac. I myself have one that I haven't used in years. Just wasteful.
But again, a luxury brand doesn't equate to freebies. Sure they give over the top service and make sure the sales process is pleasant, but giving you stuff just because? I'm trying to recall a company that does this. Yet some of you insist that's what premium means. Porsche makes you pay for EVERY SINGLE upgrade to their cars. There is no package, almost EVERYTHING is some paid add-on. Luxury hotels make you pay for wifi. That great steak restaurant makes you pay for every side, nothing is included. This is the norm, not some crazy exception. I don't really want them sticking in accessories and raising the total price when I don't want these accessories. I don't understand how you are equating premium with freebies. All these companies are in it for the bottomline. I guess everyone is nickel and diming for that last cent, brand be damned.