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I know exactly what you mean, OP.

Presentation design is a whole other world in of itself. They carefully set up optimal lighting to showcase their products, they do careful material analysis of the furniture they pick to showcase their products on, their products are usually in superb condition, and I think just the general atmosphere and architecture of the building plays a huge part in it. Even if you don't think about it, your emotions are heightened when you are in a place you don't go to everyday or are looking at products you may be interested in. Just a little bit of adrenaline kicks in.
 
I know exactly what you mean, OP.

Presentation design is a whole other world in of itself. They carefully set up optimal lighting to showcase their products, they do careful material analysis of the furniture they pick to showcase their products on, their products are usually in superb condition, and I think just the general atmosphere and architecture of the building plays a huge part in it. Even if you don't think about it, your emotions are heightened when you are in a place you don't go to everyday or are looking at products you may be interested in. Just a little bit of adrenaline kicks in.
Ahh. Thanks for the reply. :) When I use my Apple stuff at home it isn't quite the same, I guess? =[
 
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I often see products look worse in stores as they haven't really been configured well or people have played around with them. They certainly look better in advertisements (be they on TV or other form of media).
 
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Ahh. Thanks for the reply. :) When I use my Apple stuff at home it isn't quite the same, I guess? =[
is this because you are buying products because of the feelings the advert gives you, or because you actually need them?

It would explain why you are walking away with buyers remorse..
 
It depends on the products. Usually tech devices like smartphones, laptops, and tablets don't look any better in store, sometimes worst. But something like a car always looks better inside the dealership showroom. And TVs always look smaller in the store.

I agree with TSE's post. Product placement and mood of atmosphere plays a part for many people.
 
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TVs in particular have the brightest settings enabled. That coupled with the light generally makes for an impressive presentation, although not an accurate one.
 
I know exactly what you mean, OP.

Presentation design is a whole other world in of itself. They carefully set up optimal lighting to showcase their products, they do careful material analysis of the furniture they pick to showcase their products on, their products are usually in superb condition, and I think just the general atmosphere and architecture of the building plays a huge part in it. Even if you don't think about it, your emotions are heightened when you are in a place you don't go to everyday or are looking at products you may be interested in. Just a little bit of adrenaline kicks in.
But then in the store the stuff isn't mine.
 
I know exactly what you mean, OP.

Presentation design is a whole other world in of itself. They carefully set up optimal lighting to showcase their products, they do careful material analysis of the furniture they pick to showcase their products on, their products are usually in superb condition, and I think just the general atmosphere and architecture of the building plays a huge part in it. Even if you don't think about it, your emotions are heightened when you are in a place you don't go to everyday or are looking at products you may be interested in. Just a little bit of adrenaline kicks in.
Nothing beats that :(
 
I know exactly what you mean, OP.

Presentation design is a whole other world in of itself. They carefully set up optimal lighting to showcase their products, they do careful material analysis of the furniture they pick to showcase their products on, their products are usually in superb condition, and I think just the general atmosphere and architecture of the building plays a huge part in it. Even if you don't think about it, your emotions are heightened when you are in a place you don't go to everyday or are looking at products you may be interested in. Just a little bit of adrenaline kicks in.
Part of the science and art of marketing.
 
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