Oh like you wouldn't **** all over Apple if the next Mac Pro had "more than adequate" listed under each column instead of processor speed, type and hard drive capacity. A company afraid to list their specs either has something to hide or wants to reserve the right. Either way, it tells exactly how they regard their customers.
There's a number of subsystems onboard the Apples which the company does not list in commonly available sales documentation, which other manufacturers do. Sound chips for example... all the more important given that the Apples are heavily sold for media use. Like Apple, Bose only makes figures available which have a broad-based utility use (impedance, sensitivity for headphones for example) and not specifics like frequency response, which the vast majority of their customers probably wouldn't even look at or query. Your point is? That Apple are as "afraid" as Bose?
I would not **** all over Apple if the build quality, reliability under varying environmental conditions and the ultimate flexibility of the systems were not "below adequate" for someone like me... but like Bose, I understand that there is a large market for people who want something "adequate" for them, which looks nice, is wife/girlfriend-friendly in terms of decor matching and has the feel of a premium product, regardless of what it's actual performance might be.
As I've said before, many things that Bose makes is perfectly respectable if not outstanding in terms of performance. But the marketing and design is clearly aimed at people who simply crave something that is a balance of looking good, being usable and sounding good in isolation, especially if you're moving up from some econo-box and haven't actually ventured towards the 'real' Hi-Fi. Once again, the parallels to Apple.
I'm a dCS (if you consider yourself an audiophile you might be familiar with this company) man as far as sources are concerned, but an iPod + Sounddock does a better job in some instances, although I wouldn't say it's actually better of course. And as a dock speaker I wouldn't say it's bad, although there are better. I use the Triport for example as a headphone with great comfort for casual undemanding listening on the move and I appreciate it as such - but I would be the very last person in the world to make any overtly positive claims to the Triport's audio capabilities. Still, I have limited occasions where this works better for me and I keep it around - just as I use my brace of Apple hardware for personal use in a number of niche, relatively undemanding roles these days.