My opinion changed a tad...
Well, when one is on a budget and on a quest to get the best for the price, one can realize many things, amongst that is the fact that most Bose products are not worth their price. Im utterly happy with my QC2 Headphones, love them to bits (I can isolate myself from the world into my Lossless word; get it? Lossless!

) Im modestly happy with my Companion 3's, they're loud, small and sound OK (far from amazing, precise or critical) I kinda hate my In-Ears and Im thankful my dad (and many other) told me NOT to get the 301's.
Although the 301's where astonishing at first, they are not worth the price. I mean, one can get a much more nice sounding set of speakers from Polkaudio at a somewhat similar price. And if you've just spend several hundred dollars on an "audiophile-grade" stereo amp, sacrificed lots of GB for Lossless files and has a 'mildly trained ear', you are just giving all that up buying Bose 301's for them. They sound nice, there's no denial in that, and they're bassy too, but you can get that for less amount of money.
Seeing my dad with his 25yr-old Altec Lansing speakers still working (although kinda dead now, one sounds weird @ high volumes) made me think: Will I keep these 301's for a long period of time? Hell no, Its highly likely I will keep searching for better speakers at similar price tags. So if I spend 500-600$ now for some KEF Q series speakers I will enjoy them long enough for me to gather $23K (or £11,400) for those B&O BeoLab 5's. If you can justify a Hasselblad H3D camera or buying a new Mini Cooper as a guilty pleasure then one can justify a 23K set of speakers
Anyway, thanks again to everyone who has posted with their comments regarding Bose products. I specially want to thank Kyllip for his support in my "quest for a hi-fi system", thanks bro

. I think we can conclude Bose doesn't live up to many expectations and even though they don't deserve to be called a worthless piece o' **** they don't deserve the title for an amazing (or above average) audio company. I won't change my QC2's for any other headphone (not even Grado) but everything else from Bose that I have right now can be replaced with something else and I wouldn't bother

Anyone else with comments, experiences or something mildly related to what is discussed here feel free to post.
Victor