I am really growing tired of explaining this.
It is "either-or" when alt-stores begin to offer devs exclusive distribution deals, it has already happened in the EU. There was an article posted here on MR about a game leaving the Apple App store in favor of the Epic store, I cannot find it at this moment but will keep looking. If this trend moves to the rest of the world then the offers of exclusivity will only get worse.
Is it though? Some argue that Fortnite exited the store because of Epics fault. Others say Epic was evicted for punishment doled out by Gatekeeper Apple. Those "
with Apple" on the matter have popularly written they don't want anything from terrible/evil/crooked/trouble-maker Epic anyway.
If some game opts to exit the App Store, why don't those aligned with Apple treat it like Fortnite/Epic: who wants that game anyway?
If Apple evicts some game from the App Store, odds seem high the same people against Epic will be against that developer too. Who cares about <game>? It's a dumb game. Nobody needs that game. I've seen that same basic movie play out hundreds of times when any players seem to cross Apple in any way.
There are hundreds of thousands of games in the App Store. Let's buy and play a different game.
But what if it's something more important, like maybe key business apps such as Word or Adobe Photoshop? Won't that be a disaster? For any given app in the App Store, there seems to be clones galore. I used to be a regular for Photoshop... until they went subscription model and then I "shopped around"- because I could on Mac- through Affinity and others and landed on Pixelmator. As far as I'm concerned, it's just as good if not better for
all of my purposes. Too bad Adobe: you lost a regular buyer of Photoshop because it was possible for me to shop for alternatives.
What if some app does something exclusive and important and exits the store? If most people want to only buy apps from the one App Store, some clone will see the competitive opportunity, code the features so very missed and then we can buy that app to replace the one that bailed.
But let's be clear: any app that bails on the long established App Store for other horizons that is a desirable app with revenue is almost certainly going to quickly realize a big drop in easy revenue. They may try to stick with some stance against Apple but they will eventually miss the easy, lucrative revenue. What do you do if you make a business decision that causes you to lose a lot of money? One easy option is reverse that dumb decision. I suspect some who leave will soon be back because they'll want the easy money they are no longer getting... even with Apple's big cut.
If I'm a developer in the EU, I absolutely make the app available on my own website too, where I'm probably already selling Mac apps I've coded. If so, all that infrastructure, etc is
already in place. Now I just sell my iDevice apps there too. I'm an app coder so coding some new "for sale" apps on my own website it towards child's play.
If other stores pop up and I think I can get 1 more sale there than from the Apple Store and my own store, I get my app on that store too... exactly like Apple has
their creations in all kinds of NOT-Apple stores.
I follow the lead of Apples own broad marketing & distribution example. Apple sells their creations in MANY places. Why can't I sell my creations in many places too?
However, all that offered, I would guess a few apps will in fact, bail from the App Store for some reason other than money, not care about the app revenue they are sacrificing by not being where MOST people shop for apps in the EU and that will be that. It's
THEIR creation... not Apples. They can do what they want.
An app that jumps to mind that we all should recall is Flappy Bird. If I recall correctly, it was the most popular app in the App Store for a period of time, estimated to be generating (was it) $50K/day for the creator. That developer decided to pull it at some point and just not offer it anymore due to reasons other than money. It didn't go somewhere else (because there is nowhere else for iDevice app buyers). He just chose to stop selling it.
What happened to the rest of the world who wanted Flappy Bird? Clones quickly popped right in to fill that gap and those wanting Flappy Bird-type action could download a clone app. Competition at work filled in the gap for a much-wanted app that was removed. I expect nothing different in the EU if some great app(s) exit. Competition is agile and ready to jump on any opportunity that can make them more money... just like Apple.